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Online Shopping Drives The Footwear Market &Nbsp, Strong Sales Growth

2010/9/25 14:19:00 67

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September 25th, overview

market

Now

commodity

A series of unfavorable factors such as price rising, energy emergency and labor cost rising have forced enterprises to upgrade. Some domestic labor-intensive enterprises are facing the turning point of pformation. They are trying hard to find new paths for industrial upgrading so as to get high value in the global economic chain.

With the development of e-commerce in China, e-commerce has gradually become a promising way of nuggets, which means this stock.

online shopping

The sina tide is developing in the footwear industry.

According to the research data released by Ali Research Center, in the first half of 2010, China

Electronic Commerce

The total paction scale reached 2 trillion and 100 billion yuan, China has 400 million Internet users, 140 million online consumers, the number of online consumers may increase to 4 hundred million in the next five years, this is a huge market that other countries can not catch up in the recent ten years, and become an indispensable part of China's "main stream economy" system.

It is the booming online trading that has promoted some of the shoe and garment manufacturing industries in China to test the water network, causing them to start active fission and change their appearance. They have created considerable economic value by using innovative thinking and emerging platforms.

Insiders also pointed out that "e-commerce inevitably goes to the international big market, and it is the need to further expand the globalization of economic and trade cooperation and enhance the international competitiveness of domestic enterprises".

This shows that the manufacturers of shoes and clothing will play the role of "surfer" in the wave of China's economic pformation.

A few days ago, the sports brand Lining and the shoemaking net jointly announced that the shoe net was fully integrated, and the two sides reached a strategic cooperation. Lining announced that the first time of the new style product was launched on the shoemaking net, which marked the deep cooperation between the shoemaking net and the local shoe giant. Before that, Anta sports, Hongxing Erke, PEAK and 331 degrees had been settled in succession.

It is understood that Li Ning Co's brand is directly operated by the shoe net platform, and plans to gradually launch new products. The new season will be presented to consumers in a more intuitive way. In addition, a discount area will be established to form a multi product line integrated operation to further consolidate the operation mode of multi brand brand service for consumers.

With the effective support of the whole operation system of the shoe net, it will be more able to reflect the overall service attitude of the company to consumers.

By making shoes net brand Lining to enhance interaction with consumers, not only the consumption market will be stimulated, but also the market share will be better accounted for.

It seems that under the impact of the new Internet media, the traditional manufacturing industries such as shoes and clothing have been widely aware of the importance of the Internet market. The introduction of e-commerce will change the traditional operation mode of footwear industry, and the major shoe and clothing enterprises begin to reduce the cost of production, supply and marketing by increasing the cost of operation by using e-commerce.

It can be concluded that the shoe and clothing industry has stepped up investment in e-commerce, and it is imperative to speed up the layout of emerging channels on the Internet.