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Mitch, General Manager, Zhu Xingping: Designing Outsourcing Industry To Provide Systematic Service For Brand Building.

2010/9/25 14:15:00 142

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Mitch Design Brand

Outsourced

Administration

Ideas were formed in the early 1960s. Ross, Perot, and some other American entrepreneurs.

enterprise

Together, it is known as the pioneer of creating a modern outsourcing industry.

In the development of footwear industry in Jinjiang, as early as in the past few years, it put forward the idea of "leaving profits for ourselves" and gradually trying to outsource certain businesses in production, design, logistics and sales.

Famous sports brand in China

Lining

Anta

361 degrees

Peak

XTEP, Golden Lake and so on all have their core design team, but it doesn't mean that all their products will be completed by their own designers.

Usually the theme and style of each product are controlled by its core design team, and some excellent design and development studios are selected to complete the design of this season, because only in this way can the diversity of its product style and popular elements be ensured, so that its products can be highly adaptable in the market.

Michit shoe development center was established in 2006, specializing in the development of all kinds of men's shoes, children's shoes, sports shoes, etc., to provide the latest shoes, shoe last and craft.

At the very beginning, the scale was very small, and money and talent were always the scars of my heart.

In the first two years, there was hardly any profit. Time went by in the fingertips, sighing youth, staring at the computer every day. Sometimes, I always felt that I was wasting my time, wasting my youth. But not so, how could it be, the economic form was not good, and the product was competitive.

Which customer will be better than three? In recent years, shoe design outsourcing has sprung up in Jinjiang, and the competition pressure is increasing. Through slowly exploring and thinking, reforming the system, recruiting trainees to solve the problem of talent reserve, and digging heavy talents to improve the company's ability of design and development, it has gradually improved and achieved today's success.

In an interview with reporters from search shoe net, Mr. Michit, the head of Mr. Zhu Xingping, told reporters.

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Michit Footwear Development Center Design Exhibition

At that time, the design outsourcing was immeasurable to the traditional shoe industry.

Jinjiang shoe industry, with its output value of over 100 billion yuan, will invest nearly 100 million development funds every year in the research and design of footwear industry, attracting a large number of design talents to come to nuggets.

In recent years, many shoe industry professional development teams have chosen to take root in the Chinese shoe capital, Jinjiang. Through the new mode of "commissioned development - market analysis - placing production", the shoe design outsourcing boom has been lifted to meet the market demand.

To establish the original intention of shoe development center, Zhu Zong has always believed that brand shoe enterprises must step by step in the process of independent research and development.

The first step is to have the ability to use some internal resources to enable the R & D team to help the brand better enhance the level of R & D.

The second step is to cooperate with the market. A company really wants to go out. In the face of consumers, the first is to expand the third party design market on the organizational structure and absorb more innovative elements.

This is why we set up shoe development centers in Jinjiang in a short time.

And for the successful development of the center, Zhu Zong believes that the first is the cultivation of talents and people-oriented.

If more talents are gathered, and their experience in development will help to improve their core competencies.

Grasp the trend of the market and understand the needs of consumer groups.

As for the development of children's shoes mainly pformed from sports shoes and men's shoes, Zhu Xingping said that the market of adult shoes is surging, and the Chinese children's shoes market is also playing a big role. But when the adult shoe market is getting closer to saturation, domestic and foreign shoe companies are turning to the market for children's products. They are trying their best to compete for this big cake. They are stepping up the upgrading of the whole children's shoes industry step by step. The development of children's shoes is the light of war and brand upgrading, so the prospect of children's shoes development market is quite promising.

Nowadays, the brand of children's shoes is: foot friend, Kasiron, Yong Gao, Ou Meilong, etc.

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Michit Footwear Development Center Design Exhibition

For the outsourcing design industry, some enterprises will be worried that the confidential measures of development projects contracted by third parties are difficult to control, and outsourcing companies can not completely restrict the outflow.

For the sensitive topic of "design safety insecurity", most of the other R & D centers will avoid serious mistakes. Zhu Xingping, however, bluntly replied that the development center of Mickey always adheres to the purpose of "win-win cooperation and common development", and pays attention to strengthening the confidentiality of customer information. Without the permission of customers, it will never provide the other companies with the original shoe samples.

If there is really a business involving the design of homogeneous products, the company chooses one of them in order to safeguard the interests of customers.

In the homogenization of products today, Zhu Zong said, product design naturally appears at the forefront of enterprise competition, our competitors and we have basically the same technology, similar product performance, and even the market price.

Only design can be distinguished from our competitors, and only products with strong core competitiveness can win more consumer groups and maximize market share for the brand: first, break through at low cost; two, at the same time, products have tension; three, products that are cheap and sell; four, do not blindly pursue functions, good technology, consumers can not afford, of course, there are many rich consumer groups, but their taste is not a widespread method of domestic brands.

For the future, Zhu Zong believes that the package of services such as market analysis, brand design, packaging, promotion, price positioning, consultative sales and so on will be designed with the overall form of the design company, providing a systematic service plan for the brand building of Jinjiang shoe enterprises, and will become a trend.