Home >

Exclusive Interview With Wu Huijun, Chairman Of Ningbo Bo Yang Fashion Group

2010/9/23 17:56:00 260

??? 日本語 Fran?ais English 中文

In the Ningbo financial activities held by Chinese financial media recently, Ningbo

Costumes of Bo Yang

Group Chairman Wu Huijun is accepting

Interview

At that time, Chinese designers' design ability did not lose to designers in Japan and Korea, but their original ability was relatively lacking.

When talking about the original design ability of Chinese clothing enterprises, Wu Huijun said that China

enterprise

Design

Ability is not lost to Japan and South Korea, but the biggest problem is the lack of originality of Chinese enterprises.

Wu Huijun said, for example, many clothing companies in China are based on slightly modified products on the basis of products in Japan and South Korea, and many enterprises have become dependent on imitation and plagiarism.

Many enterprises have formed an inertial thinking, that is, Whoever sells the best products will copy it. This is a big problem now.

Wu Huijun believes that this may be related to China's development process in the industry.

After imitating to a certain extent, enterprises will find that imitated products are hard to sell.

If enterprises change their thinking at this time, what they want is how to make designers sell their favorite products to others, and let others like them, so the situation is completely different.

Wu Huijun said that the reason why the fashion design industry in China maintained such a situation is that at this stage, it has not yet reached enough competition level, and it is still better copied than the products it designed.

He believes that this is the inevitable process of development in the industry.

Sponsored by the Ningbo Economic Commission and Ningbo Organizing Committee of the Expo, Ningbo, China's financial media, with the theme of "Ningbo's textile industry development and pformation and upgrading Ningbo action", was held on September 8, 2010 ~10 in Ningbo City, Zhejiang province.

As one of the important activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, this event has visited traditional fashion brands including YOUNGOR and Shanshan, as well as OEM enterprises represented by Shenzhou knitting, lion Dun group and fig group.

In order to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation, we have carried out the pformation and upgrading process and achievements from four aspects, namely, the internationalization, diversification and fashion of traditional brands, the branding of OEM enterprises, the deepening and flatness of industries, and the extension of manufacturing to commercial circulation.