China Merchants Bank: Small Bank &Nbsp; Big Business

2010/9/23 17:54:00 66

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China Merchants Bank

The merchants always say, "

Shenzhen

Created the recruitment bank.

We can see its special feelings for Shenzhen.

When China Merchants Bank was founded, there were only 36 employees, 23 of whom were from the original Shekou finance company, with an average age of 24.3 years. "My office is only 6 square meters. I can only sit there and talk to me."

Wang Shizhen, the first president of the China Merchants Bank, recalls, "it was really called a blank sheet of paper and there was nothing at all."

Back to April 8, 1987, we must go to Shekou to recruit ten industrial zones in North and look at the 36 people at that time. Can you imagine that this small bank with only 100 million yuan capital and 1 outlets will become a national joint-stock commercial bank in Shanghai and Hongkong after 23 years, with a net capital of over 130 billion yuan, a total asset breakthrough of 2 trillion yuan, more than 700 institutional outlets, and 4 employees.

Golden sunflower

23 years

The symbol of the China Merchants Bank is a golden sunflower, which is a metaphor for the concept of customer first. It was absolutely unprecedented 23 years ago.

innovate

。

When domestic banks are still in the "difficult door, ugly face and difficult task", China Merchants Bank has placed flowers and milk at the business outlets, carrying out standing services, smiling services and door-to-door services.

Innovation and independence have always been the soul core of China Merchants Bank.

China Merchants Bank is the first bank in China to realize ATM nationwide and POS machine credit card consumption nationwide, and is also the first bank to launch "24 hour banking" service.

This caused the dissatisfaction of the competent authorities at that time: China did not have a bank called "24 hours", and the word must be removed.

The storm was over as more competitors launched the same business.

In 90s, China Merchants Bank first launched online banking and entered dozens of universities across the country to promote the "Netcom" business. Soon, some students bought roses from their online friends on Valentine's day, advocating and adopting information technology in the most traditional and stable industries, so that people could enjoy financial services without leaving their homes. Small banks made a stir in the whole country.

China Merchants Bank is moving forward toward its "big business" step by step.

With the rapid development of the capital market and the extensive application of information technology, capital disintermediation and technical disintermediation are becoming more and more intense. The traditional living space of the banking industry is constantly being squeezed.

In 2004, China Merchants Bank launched the first pformation, accelerating the development of retail business, intermediary business and SME business.

The service such as "one card" and "one Netcom" has been launched rapidly. It has opened up a new mode of financial management for high-end customers of "golden sunflower", and has also accelerated the investment and development of international trade financing, SME loans, credit cards and other businesses, and initially formed a unique asset liability structure different from domestic counterparts.

Golden sunflower also began to bloom in the world. In October 8, 2008, the New York branch of China Merchants Bank was officially opened.

At present, New York branch's liquidation, trade financing, syndicated loan and other businesses have been fully developed. By the end of 2009, assets had reached US $200 million.

In July this year, the president of the fifth largest insurance company in the United States came to China to give Ma Yuhua, President of China Merchants Bank, a special gift: it was the golden sunflower that he had personally painted by his 10 year old daughter.

The two pformation of China Merchants Bank

The industry generally believes that the advantage of China Merchants Bank is to lay its market status "one card" and "one Netcom".

However, other banks of products and services can surpass. If we want to maintain long-term advantages, we must have continuous innovation capability.

This time, the Bank of China wants to do something about the innovation of the system. Its essence is to change "extensive and extensive" as "intension intensive". Business development mainly depends on increasing capital and consumption of resources, mainly relying on management upgrading, scientific and technological progress and improving the quality of workers.

In the banking Summit Forum held in August this year, Ma Yuhua said: "most of the international advanced banks have experienced the strategic pformation from extensive extension to intensive intensive development, and finally realized the steady growth of bank value and shareholder returns. China's banking industry will also undergo such a strategic pformation.

For China Merchants Bank, the two pformation is not a simple change in the way of business development. Its essence is a management revolution.

The bank will steadily improve the level of international management and continue to move closer to the international advanced level. "

In the two pformation of China Merchants Bank, for some of the people's "inherent habits" and "traditional thinking", Ma Yuhua expressed the need to "use thunderstorm to resolutely subvert". In addition to strengthening training within the company, the assessment was more stringent, and those who failed would be replaced.

In fact, every change of China Merchants Bank has a keenly felt pain, but every change is more brilliant.