PEAK Xu Zhihua: China's Two Or Three Tier Cities

Since the second generation of entrepreneurs Xu Zhihua came to power, shoe companies

Reporter: just now you mentioned the word "your dream" and "start up". In our view, PEAK group has developed very fast in recent years. Whether it was just listed on the stock exchange, or in recent years, it opened up quickly in two or three line cities.

Xu Zhihua: the two venture I understand is that our father and son are three. My father, my brother and I share the same thing.

Speaking of the development now, PEAK has developed rapidly in the past, especially in 2005 and 2006, through internationalization, the internationalization of the brand and the internationalization of the brand led PEAK to enter a fast developing channel.

Now, the biggest challenge is how to keep this fast developing trend going on, and how to make our internal system more able to support our rapid development. This is of course a challenge, but we are constantly making efforts, no matter in the introduction of talents, in the construction of enterprise culture, or in the construction of information system.

Of course, these things are also continuous challenges. After all, we are faced with new heights every day. I have never managed a company like this. No one of the company has ever experienced such a height.

Therefore, we are constantly exploring and exploring ourselves, but I believe that keeping an open attitude and an open mind can be inclusive and listening. I believe we can grow together with our team.

Reporter: what extent did you break through before you made a breakthrough in the two or three line cities?

Xu Zhihua: at present, our profit point and main market are still in the two or three line cities of China, especially the three line cities. At present, this is our main position.

At present, PEAK outlets are all over the country. We now have more than 6700 stores, and more than 7000 stores are expected by the end of the year.

Reporter: the 7000 store is close to your store plan.

Xu Zhihua: so the whole plan is close to the goal.

Of course, the store is not our ultimate goal. Our goal is to make PEAK a global brand. The goal is to go in this direction, and network is only a phased goal.

At present, basically, all places have our outlets.

But now we have to challenge how to improve the efficiency of our single store. We must make continuous efforts in the area, location, image and service of the store. At the same time, we can understand, manage and control each terminal as a headquarters.