Supreme Designer Luke Meier'S View Of Street Breeze

According to the world clothing and shoe net, after the announcement of Jil Sander's Luke Meier husband and wife file will become its new creative director, the name of Luke Meier has suddenly become brighter.

Previously, he was

Low key

。

In this era of tide brands, Supreme is definitely the ancestor of the tide brand.

Even if today's imitators and opponents are numerous, there have not yet been second Supreme.

This, of course, has something to do with the design of Luke Meier, which only reflects the design of street style in New York. However, this wave of stubborn persistence does make it in short supply: do not invest; even if it is already famous, it does not increase production; without distributors or retail sales, the only formal channel is the flagship store opened by New York, Losangeles, London, Paris and Tokyo, and its electricity supplier.

According to occasional appearances

Angelo Baque, director general, said that Supreme is only paying more attention to the brand itself.

For example, even though Luke Meier worked for Supreme for 8 years, Supreme rarely mentioned anything about him and other designers.

So, there is not much story about Supreme.

Recently, fashion media interviewed Luke Meier.

After he left Supreme, he began to run his own brand OAMC, and his latest move was to join Jil Sander.

This time, he had a rare chat about his experience in Supreme, as well as his work begun at Jil Sander, and, of course, his view on the word "street breeze".

1. "we were thinking about how to make clothes reflect the times".

"From the sociological level, I am always interested in fashion and Supreme.

I found cultural power that makes products more attractive.

At the time of Supreme, the design was related to music, and it was also obvious that clothes were displayed.

Not that you want to dress beautifully, Supreme is going to make a beautiful coat. We were thinking about how to make clothes reflect the times.

Because of this, Supreme can only stand out in the city of New York, which has nothing to do with the fashion.

The most interesting part of it is to make your ideas relevant to the world, which also makes the clothes reflect the truth.

Since then, Supreme's business has been on the track, and now it is getting bigger and bigger.

But to a certain extent, this brand strategy is still the same.

I still think that Supreme is still on its own track, not on the fashion industry.

2. "Supreme's status in the tide card depends largely on the cultural background of New York."

"Supreme's status in the tide card largely depends on the cultural background of New York.

From the mid 90s to the early 2000 of the last century, Supreme was a small brand.

Then the Internet and social media changed the situation.

But before that, we still have to go to the mainstream world to see what is going on in the world.

3., make your own brand and start thinking about some problems that will not be considered in Supreme.

"When you are creating product ideas, you will begin to become more and more interested in the process of production and processing.

In the early days of Supreme, we used many European and Japanese fabrics.

Then I began to ask myself, what are the differences of these fabrics? Why are they different? Many times, Europeans will put their products first and then think about cultural motives.

But when I started to do OAMC, I was doing things for myself, which was a kind of non European vision.

"From a practical level, OAMC is getting better and better, and more doors are open to us.

I can think about more things and really put them into practice.

As for my plan, the first is to let people really see what we are doing.

If you do not have a physical store, or you only have an electronic business platform, it is difficult for you to explain the whole brand in a comprehensive way. You still have to see these designs face to face.

The medium-term plan is to create an environment for the display of the entire series.

4. "the use of media is likely to make the design icing on the cake."

"I understand the influence of social media and e-commerce.

But to be honest, as a designer, whatever happens around you, your every series must be beautiful.

If anyone says my design doesn't look good on iPhone, it doesn't matter to me.

However, I think a series of how to display on the electricity supplier is a problem that needs to be studied.

You have to make sure that every photograph is correct in shape and photography.

You can communicate with photographers to make sure your designs are more vivid and lifelike. On the contrary, photos taken by others will make these clothes very lifeless.

Therefore, the use of media is likely to make the design icing on the cake, which is not just the work of designers. "

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5. "street" has become a very popular word, and it is still very vague.

"People always understand things in a very simple way, such as ready-made proper nouns (or labelling).

I positioned OAMC as a new luxury for men, which is also my goal.

Nowadays, "street" has become a popular word, which basically changed the original definition.

I am not quite sure what the term is.

If you look at fashion in a broader sense, you will find that the fashions you see are actually from the streets.

So, does "street" mean sweatshirt? Or is it a particular kind of sneaker? Now the word is a bit vague. I even think that the connotation of this word has been weakened.

Looking back at what Sean Stussy did in 1980s, that's the real creativity, which is more creative than what the top fashion brands do now.

When I return to the topic of OAMC, I don't care much about how others will locate it. I just want others to see what it looks like.

6. "Jil Sander always has its own point of view. Our job is to interpret it."

"Lucie and Meier have been influenced by the works of Jil Sander all along.

We can reach a consensus on what is good design.

When we are together for 15 years, we can also communicate with aesthetics itself.

As for the future, what we do in Jil Sander is very clear and direct.

Some of my ideas may be different from her, but I think there will always be interlaced grey areas, which will be exciting.

No matter why you work for a brand, the brand will have its own DNA, or its set of languages. What you need to do is cooperate with it.

Jil Sander always has its own point of view. Our job is to interpret it. "

7. the design of Jil Sander may be some autobiographical works.

"I always put my personal taste in design.

I don't really think other people will take the opposite view.

In the work of Jil Sander, we will design men's and women's clothing at the same time, which will be some autobiographical works.

The brand DNA must be considered, but my main strategy is to consider my preferences and Lucie Meier's preferences.

This is one of the principles that we are going to work in Jil Sander next. "

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