CEO, Zeng Bi Bo, Views On The Implementation Of The New Tax System

According to the world clothing shoes and hats net, last year, the country was right.

The implementation of the new tax system, known as the "48 tax reform" by the industry, was a sudden collapse of the domestic offshore sector.

A year later, in March 17th, the Ministry of Commerce made it clear that, in order to promote the steady and healthy development of cross-border e-commerce retail imports, approved by the State Council, at present, the regulation mode of cross-border retail business import and export is generally stable.

What is the impact of this statement? Is it good or bad? What kind of model is good? The industry has been arguing for some time.

The industry generally said that the move will be a major positive for cross-border electricity supplier industry.

Why? As the leader of cross-border e-commerce in China.

Zeng Bi Bo, founder and CEO, has his own opinion.

The new deal has made clear that the regulatory standards for cross-border electricity providers will be no longer subject to customs clearance, according to personal items, which means that the inspection and Quarantine has loosened ties for cross-border electricity providers and is of great significance for the development of the industry. At the same time, through lowering the threshold and improving the circulation efficiency, consumers will benefit from market competition and enjoy lower prices.

01, why is the country's "deregulation" of cross-border?

According to personal belongings supervision, how did it become "untied"?

In Zeng Bi Bo's view, last year's "48 tax reform" was a "tax system". It clarified the tax system and legal status of cross-border electricity suppliers, and eliminated the bubble that had been generated in the past because of tax exemption. It cracked down on unfair competition. In March this year, the new deal was "set standards", and clear regulatory standards were conducive to stimulating consumption.

Through tax and inspection, national interests and national interests are unified, laying the foundation for further standardization and scale development of cross-border electricity suppliers.

Ouyang Cheng, director of the cross border e-commerce research center of Ali, also believes that in March 17th, the Ministry of Commerce temporarily identified retail goods imported from cross-border e-commerce as personal belongings, which is a great benefit to the development of cross-border electricity providers.

He likened this way to "fish farming with water supply", that is, to give more room for new formats to grow, and at the same time to constantly improve the level of government supervision and service.

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Zhang Zujun, Garden of Life Asia Pacific business leader, said this is a "very positive signal", indicating that the authorities have already settled the issue of whether the cross-border electricity supplier imports will be regarded as general trade or the postal delivery of personal belongings.

"The government has given the policy so early in January 1, 2018 a very clear direction, and I feel very optimistic."

He said.

In fact, last year, the 48 tax reform failed to solve the problem of cross border electricity supplier enterprises, not the tax system, but the customs clearance form. The customs clearance list decided the entry threshold for commodities, and required that the cross border electricity suppliers should be examined and quarantined according to the national standard, resulting in many foreign goods coming in.

The introduction of personal items regulatory standards has actually released regulatory restrictions on cross-border electricity suppliers, reduced trade barriers, contributed to higher circulation efficiency and wider consumer choice.

At the same time, because the threshold is lower and more competitors join in, under the adjustment of market competition, consumers can still enjoy preferential commodity prices and high-quality service experience.

The industry generally believes that the introduction of the new deal in March further confirms the government's thinking on the development of cross-border e-commerce, and tends to be orderly, pparent, sunny and efficient.

In the past year, a series of initiatives of the government have confirmed this point: the General Administration of Customs has deployed the General Office Edition, and the national unified supervision has been carried out from top to bottom, and every port has been operated in a reasonable and lawful way. At the same time, the introduction and extension of the pitional period of tax reform, as well as the monitoring standards of personal belongings, all indicate the strong support and orderly guidance of the government for the development of cross-border electricity providers.

Under the policies and regulations, there will be more and more cross-border e-commerce platforms with regular sunshine. Consumers' enthusiasm and confidence in overseas shopping will be further enhanced, and cross-border electricity suppliers will also enter a new high-speed development track.

02, who is good for loosening?

According to the insiders, the intention of the 48 tax reform is to reduce unfair competition between cross-border electricity providers and general trade.

At present, cross-border electricity suppliers mainly have two types of bonded self run and cross border direct mail.

From the consumer side, the bonded self operation is relatively heavy because of the supply chain organization, and the commodity category is limited, so it is difficult to meet the increasingly diversified consumption demand of consumers. With the expansion of the overall scale of cross-border electricity providers, it will also become more and more convergent with general trade. The game between the two is difficult to avoid.

The cross border direct mail mode represented by ocean wharf can respond flexibly to the needs of the market by flexibly buying the elastic supply chain, and meet the increasingly diversified and personalized consumption demand of consumers.

Especially in the past 48 years, the clearance efficiency of direct mail has been further improved, which highlights the unique advantages of the overseas docks in the industry, and has prompted many bonded enterprises to fight direct mail, but little effect has been achieved.

In fact, cross-border direct mail is difficult to achieve overnight. On the one hand, whether it is suitable for direct mail depends on the form of paction between buyers and sellers. On the other hand, cross border direct mail is not an easy task. It involves overseas warehousing, packaging, cross-border pportation, customs clearance, domestic distribution and so on, and requires multi-party resources integration.

Ocean wharf has ploughed many years in the field of cross-border direct mail, opened up the upstream and downstream industry chain, has 16 international logistics centers in the world, and established a mature buyer's flexible supply chain. The 60 thousand buyers all over the world brought 800 thousand pieces of goods to be purchased daily, forming the core competitiveness that is hard to emulate in the industry.

03. How did Zeng Bi Bo start the three major battles?

Under the favorable policies and inherent advantages, Zeng Bi Bo also announced the three major battles to be observed in 2017.

First, empowering global buyers to build a buyer's ecosystem.

Since last year, the ocean terminal has opened the global buyer training program, not only in the product side, updated and updated, with precision flow algorithm to help businesses match accurate customers, the conversion rate increased by 4% in half a year, and at the same time, provide mature and perfect support training in the buyer side, especially in the European region, the growth is far beyond expectations, and the paction volume of black five has exceeded the United States.

Up to now, 60 thousand professional buyers of 83 countries in the world have been brought together.

This year, on the basis of the existing standard system, the ocean terminal will focus more on the upstream buyer business, and promote the overall competitiveness of the seller in terms of traffic, content, marketing, data and so on, and do well for different levels of demand, so as to achieve the common growth of buyers and platforms.

Two, strengthen content marketing, in-depth two or three line cities

At the marketing level, Zeng Bi Bo has made a new layout. "This year's marketing emphasis will be strengthened at the content level. There are many good commodities overseas, which require consumers to know more about the content and word-of-mouth effect. At the same time, they will sink into the two or three tier cities to get users in a more efficient and efficient way."

In recent years, the overseas consumption of two or three line cities has increased rapidly, and has gradually entered the main group of overseas consumption. According to the data of ocean terminal, the sales volume of the two or three line in the first half of last year has gone up far above that of the north.

Not long ago, the ocean wharf launched a vigorous and vigorous online "foreign goods movement" in key cities such as Shanghai, Nanjing and Wuhan. It has become a high-profile marketing event attracting attention from the industry, and has been warmly pursued by the two or three line of people.

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Three, logistics upgrade, cost and time limit to the extreme.

With the increase of the efficiency of direct mail clearance after the 48 tax reform, foreign Marina has made significant progress in terms of time and cost in the past year as a leader in cross border direct mail. During the black five period, the official logistics of the ocean terminal could reach an average aging period of 5 days, or even 3 days from the us to the Chinese consumers, maintaining the advantage of high-speed and stable direct mail.

This year, the foreign terminal will upgrade the logistics industry. On the one hand, it will reduce the cost through rational allocation of resources, and on the other hand, it will shorten the time to come to China all over the world, and will achieve the ultimate user experience.

According to the world clothing shoes and hat network understand, the current Japan to China's logistics line has achieved stage results, the cost is expected to reduce by 50%.

The key to the retail industry has always been operational efficiency. Cross border electricity providers are also retail businesses from the root. The core issue of the whole industry is trade barriers, circulation efficiency, not taxes, taxes are the cost of circulation, and we should not be scared by taxes.

15 years before the development of China's electricity supplier, usher in the era of comprehensive legislation. Now, cross-border electricity providers have been issuing 2-3 series of regulatory policies for the past 2-3 years. The sooner they go to the sunshine, the more open the road of cross-border development is. This is the gospel of the whole industry. The domestic C2C has not been regularized, so their reputation will never be good.

The more healthy cross-border electricity providers, the better reputation of the industry, we expect that the industry will be able to break out this year.

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