Let Data Speak, Bosideng And Ali Cloud Create "Retail Cloud Platform"

In March 29th

On the basis of the above, the Jiangsu provincial credit commission and Ali cloud jointly launched the "1+30+300" project in Jiangsu. The goal is to promote the integration of 30 "information and industrialization" service organizations in Jiangsu and 300 manufacturing enterprises to make efficient use of cloud computing and artificial intelligence.

It helps enterprises reconstruct information systems, realize data driven enterprise development, and promote intelligent manufacturing pformation.

Jiangsu's pformation to intelligent manufacturing is not an armchair strategist.

In fact, before this plan was released, Ali cloud has begun to explore in the industrial field.

One of the "chemical reactions" took place in Changshu, Suzhou: in early 2016, Bosideng collaborate with ALI cloud to start using the Internet middleware technology to create a brand new "retail cloud platform".

5 months later,

Gui Yilong, the information director, sits in his office and can monitor the inventory and sales data of more than 3000 stores in real time.

How difficult is it to predict stocks?

Bosideng, a famous brand with a history of 40 years and a down jacket, started from 11 farmers and 8 sewing machines to make Hong Kong listed companies worth HK $about 6000000000. This is not brilliant. But after the rapid development of the last ten years, Bosteng is also facing many serious challenges, like most of the traditional apparel brands.

"Doing retail is a tough job but it has to be done."

Gui Yilong sighed with emotion.

With more and more market supply and fierce competition, the increase in rents and human costs of the stores is amazing. These are obvious difficulties.

"The traditional agency distribution mode is not suitable for enterprise development because it is too slow to respond to consumer feedback or supply chain system."

"Slow" will bring a lot of problems, the most important thing is the inventory problem, which often troubles the clothing industry.

For a brand dealer with more than 3000 stores, "it is very difficult to predict where and where to move the goods accurately."

Gui Yilong called this out of stock "structural shortage", and there were some goods, but it did not appear at the right time in the consumer demand.

The high stock "freeze" lives in the cash flow of the enterprise, and the high shortage has seriously affected the user experience.

In fact, the whole garment industry has been trapped in such a paradox. The chief culprit is the "futures" business in this industry.

The new product of each season will be fixed 8-9 months before the listing, and the distributor will book the goods 4-6 months ahead of schedule.

But after half a year, have these styles been out of breath? What's the weather like in this year? Does the market need thinner clothes or thicker? No one knows.

No matter how severe a man is, he will never be able to prophet, but there are always some things more powerful than the powerful ones, for example, data.

After many discussions and investigations, Bosideng decided to cooperate with ALI cloud and build a "retail cloud platform" by using Internet middleware technology.

Through this cloud platform, the inventory data of Bosteng's warehouses and stores, which are scattered all over the country, and the online inventory data that have been cut off under the line, are all gathered together.

"You don't need to check data in every system anymore. You can see it all at any time."

"Inventory center" is an integral part of "Zhongtai" created by Ali Yun for Bosideng.

According to Ali cloud Internet middleware "thick platform, thin application" concept, the platform was built very "thick", in addition to the stock center, it also includes the global shared user center, trading center and order center.

That is to say, people, goods and trading information in the entire paction chain are converged into an instant dynamic "pool", and the "water resources" in the pool can be used for business modules and business processes at the upper level at any time.

With the automatic replenishment system based on the stock center, Bosideng boldly shifted the inventory back to the dealer warehouse in the pilot area, and automatically replenished the dealer stores and direct stores.

Today, the retail cloud platform has brought many visible results to Bosideng: the intelligent replenishment system of the inventory center has effectively reduced the shortage loss by 21%, and the sales rate has increased by 10% over the same period.

But for GUI Yilong and his team, what is more important is that this platform has improved the combat effectiveness of the entire IT team. "Before, the IT department is a spending department, in addition to operation and maintenance, it is to apply for new servers."

Now, with the help of new energy and new technology, this platform has improved business synergy and operational efficiency, and has also helped the brand enhance its profitability. It has made the IT sector the hub of "making money".

For many old enterprises, especially the manufacturing industry, the new retail business will face more challenges than the new ones.

"Up cloud" is the only way.

Gui Yilong said, this kind of IT structure level innovation, the effect is not immediate, "more like using Chinese medicine to help enterprises do the overall conditioning, takes a longer time, but this is to help enterprises consolidate the foundation, and turn the power of data into the power of enterprise gear rotation."

For more information, please pay attention to the world clothing shoes and hats net report.