Taizhou Shoe Enterprises Expand Sales Channels To Help Upgrade Children'S Shoes Brand

These days, Taizhou

Luo Chunyuan, who is responsible for sales and research and development, is busy. He is busy with research and development, procurement and other work to prepare for the production of domestic and foreign markets in the autumn and winter of 2017.

According to the data provided by Wenling Office of Taizhou entry exit inspection and Quarantine Bureau, in the first quarter of 2017, the export of footwear in Wenling was 1 billion 430 million yuan, an increase of 11% over the same period in 2016, of which the export volume of children's shoes accounted for about 10%.

In recent years, Wenling children's shoes have sprung up by virtue of superior quality and price advantage. A group of children's shoes enterprises, such as hi tech, fudelon, eagle, elf, Li Kelong, Lu You and others have emerged. They occupy a place in the domestic children's shoes. It seems to be one of the three domestic children's shoes bases in parallel with Guangzhou and Quanzhou.

As a representative of Chinese children's shoes, Wenling children's enterprises cluster has been popular in the market for a long time.

However, with the development of the whole children's shoes industry, nowadays, the children's shoes in Wenling have begun to brand construction and product structure adjustment, paying more attention to the quality of products.

Good quality and low price, Wenling children's shoes exports rise

"The children's shoes enterprises in Wenling originally had benign operation funds and strong production capacity. After the brand awakening, their development path was very smooth, and even a lot of enterprises that could occupy a place in the National Children's enterprises and seize the brand share of the market."

Luo Chunyuan told reporters that for children's shoes manufacturers in Guangdong and Fujian, prices are an important advantage of Wenling's children's shoes enterprises, so foreign businessmen are more willing to choose children's shoes in Wenling.

Reporters from Taizhou entry-exit inspection and Quarantine Bureau Wenling office learned that in the first quarter of 2017, the total export volume of footwear in Wenling reached 1 billion 430 million yuan, up 11% over the same period in 2016, of which about 10% of children's shoes were exported.

"The advantage of price is mainly reflected in the cost of labor. In the 80s and 90s of last century, there were some overseas shoe enterprises stationed overseas in Guangdong and Fujian. They had the advantage of brand. By contrast, Wenling shoemaking started relatively late."

Luo Chunyuan said.

But Luo Chunyuan said, at present, Wenling shoe enterprises in the development and design of investment is no less than Guangdong, Fujian manufacturing enterprises.

It is understood that in order to match the brand development, children's shoes enterprises in Wenling and other places have also set up their own R & D teams, and some enterprises still have R & D centers abroad.

Chen Zhengrong, chairman of Taizhou Li Kelong shoes industry Co., Ltd., told reporters that agents throughout the country and even overseas were directly connected to the R & D center according to the prevailing trend of the market.

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Chen Zhengrong said that agents and R & D centers can be said to be "investigative forces" of enterprises, and they can pass the fashion trend to factories, so as to identify the market positioning of products.

"Good quality and low price, so that customers really benefit is the absolute principle. In the same quality, style and price are the advantages of our children's shoes in Wenling."

Chen Zhengrong's words summed up the current market advantages of Wenling children's shoes.

In addition, there are many children's shoes enterprises with high production in Wenling. Wenling has already formed a famous shoe production base in Taizhou and even the whole country. "Scale production is more conducive to centralized procurement and planned production, which has no harm to the production cost."

Chen Zhengrong said.

Broaden sales channels, help children shoes brand upgrade

Some people may think that children's shoes in Wenling should be mainly made of leather shoes, but in fact, the children's shoes in professional sports shoes, Shi Shangnv shoes, fashion sandals, square shoes, Korean shoes and so on are all the shadow of Wenling enterprises. Among them, the Taizhou Kelong shoes industry Co., Ltd. is the main shoe maker, while the Taizhou Shoe Shoes Co., Ltd. produces almost all kinds of children's shoes.

"We will develop and produce every popular style, but we will control the production volume according to the prevailing trend of the market."

Luo Chunyuan said, making shoes is actually a fast food mode, with the point of order, as long as the price advantage is superior, there will be a good sale.

Chen Zhengrong believes that although the long-term development is not conducive to brand development, such a fast food model is indeed conducive to the development of Wenling children's shoes at this stage. There is no high reputation, brand building is still in development stage, and only through its own price advantage and output advantage in the whole country market.

Luo Chunyuan told reporters that Guangdong, Fujian and other places in the quality and brand of children's shoes has been a step forward, ranked the first tier of domestic children's shoes brand, they have enough brand awareness to support prices, while the Wenling children's shoes brand development is relatively late, so the Wenling children's shoes and Guangdong and Fujian mode of operation should be different.

"Choose to start with regional agents, start with the three or four line cities, and open the market for children's shoes with the strategy of" encircling the cities in the countryside ".

Luo Chunyuan said.

There are ten aspects of the world.

Looking at the children's shoes Market in the whole country, at least one of the ten children's shoes is made in Wenling, Taizhou.

During the interview, many children's shoes executives thought that this is the best metaphor for Wenling children's shoes and the best praise.

"In recent years, the goal of Wenling children's shoes manufacturers has been gradually moving from three or four tier cities to two or three tier cities and first-line brands. The rising quality is the key reason for the sudden emergence of Wenling children's shoes in the fierce market competition."

Luo Chunyuan said that the reliable quality, fashionable style and moderate price make Wenling children's shoes more competitive.

Brand is the key and development is aided by Internet.

Although the price is the advantage of Wenling children's shoes, but in the eyes of many Wenling children's shoes manufacturers, the brand has always been a disadvantage.

Luo Chunyuan told reporters that the brand can develop better on the Internet.

"Now the brand awareness of children's shoes enterprises in Wenling has gradually deepened, not only for OEM processing, but also for their own brands, but there is still a certain gap between Guangdong and Fujian."

In addition, Luo Chunyuan said, if we want to start the brand, we must rely on the advantages of the Internet. Wenling children's shoes are also very late in terms of Internet access.

The reporter opened the official flagship store of the Baotian cat, and found that the sales gap was quite different from that of some big brand children's shoes shop.

According to the reporter, in 2015, the Wenling City compiled the "586 action plan" for improving the quality of children's shoes. On the basis of the original brand and the standard reward, the government increased the financial subsidy, specially arranged the special funds of "machine replacement" and "electricity supplier changing the market" to guide the shoe enterprises to accelerate the pformation of manufacturing mode and marketing mode.

Wenling market supervision and Administration Bureau personnel told reporters that Wenling also formulated the standards for quality and safety renovation of children's shoes enterprises, guided enterprises to standardize production management, and set up the system of "chief quality officer" to improve product quality.

Reporters learned that the Wenling municipal market supervision and Administration Bureau also vigorously implemented the innovation driven strategy, and promoted the pformation of children's shoes from "manufacturing" to "intelligent manufacturing" through the upgrading of standards, production and testing technology.

For example, encourage and guide 51 enterprises to participate in all kinds of standard system (repair) work, strive to be the "leader" and "rulers" of the industry, set up the Alliance for improving the quality of children's shoes enterprises, compile the standard of children's shoes Union, fill the gap of the domestic children's shoes standard, strengthen the construction of standard information service platform, and collect 233 advanced technical standards of footwear at home and abroad.

Provide technical support.

For more information, please pay attention to the world clothing shoe and hat net information report.