Announced The Acquisition Of London'S Top Fashion Brand Issa Paction Amount Has Not Yet Been Announced.

British high-end department store chain House of Fraser (hereinafter referred to as HOF) announced on Monday that the acquisition of Issa, a London fashion brand, is part of the strategy of investing in HOF's most popular brand, and the paction volume has not yet been announced.

According to the world clothing shoes and hats net, HOF 1849 was born.

As one of the most prestigious brands in the British department store, Glasgow is a department store with royal honours and empowerment.

At present, HOF has 61 stores and more than 17500 employees worldwide.

Among them, the Jolly 's store in the garden city of bath is more owned by "

Famous for it.

In 2014, Nanjing Sanbai, a listed company of Sanqi group, acquired the equity of HOF 89% and became the controlling shareholder of HOF, and opened the pace of HOF to expand the domestic market.

Issa was originally founded by Daniella Helayel, a London based designer in Brazil, in 2003.

In the early days, the brand focused on the production of high priced silk dresses and was supported by many celebrities, including Kylie Minogue and Elizabeth Hurley.

What is most worth mentioning is that in 2010, the British Princess Kate Middleton (Kate Middleton) wore a Issa blue wrapped skirt at the engagement ceremony with Prince William, which made Issa overnight famous and its orders surged.

In her daily life, Princess Kate wore Issa costumes many times.

In 2011, Issa's controlling stake was acquired by Camilla Al-Fayed, a 26 year old Arabia beauty tycoon, and it was worth mentioning that she had a lot of connections with the British royal family: Prince William's mother, Princess Diana's boyfriend Dodi Al-Fayed (two people in a car accident), was Camilla Al-Fayed's half brother. Their father, Egypt's wealthy merchant Mohamed Al-Fayed, was the owner of Ritz Hotel in Paris, and was once the owner of the famous London luxury department store Harrod (s). In 2010, the old lady sold 1 billion 500 million to the Qatar holding company.

House of Fraser spokesman said that after the completion of the acquisition, Issa will be exclusively sold in House of Fraser.

After that, Issa's first new series will be sold online and in stores this fall and winter, including Mia wrap.

And Darcy pleat detail dress (printed with Issa print main style), Marabou jacket, body pants and a series of handbags, shoulder bags, including a total of more than 50 single products.

The price range of clothing ranges from 79 pounds to 199 pounds, ranging from 25 pounds to 79 pounds.

The background of the paction is that more and more department stores in the UK are facing increasingly severe market environment. Competition in the fashion industry is becoming more and more intense, prompting these department stores to enter a more dynamic, profitable beauty and pay more attention to the category of "experience".

Meanwhile, competitors from House of Fraser are taking steps to:

Debenhams Department recently announced its restructuring strategy.

Department stores also invest resources in their new fashion brands, such as the lifestyle brand And/Or, and actively launch the first Boden entity store in the department store.

House of Fraser, a group owned by China Sanbao group, recently announced its fiscal year data, and its profits rose rapidly, but sales overall remained flat, up 0.9% from the year-on-year sales.

The company has made plans for the next five years to review its brand portfolio and strive to improve the quality and design of its brand.

More interesting information, please pay attention to the world.

Shoes and hat nets.