MUJI Has Another New Shop In The Japanese Suburbs.

After that, if you want to stroll around Japan MUJI The shops in the suburbs may gain more.

It is reported that the Muji fine parent company's good quality plan has just set a new store strategy for the brand in the Japanese domestic market. Under the new strategy, Muji will start to focus on the outskirts of the city, offering large restaurants with Caf &Meal MUJI, MUJI BOOKS and activity space. The Muji shop, a fully functional Muji shop, has appeared in Lok Ting, Tokyo, Osaka, Kyoto and Bodo, Fukuoka. At present, there are 14 large shops with comprehensive configuration in Japan.

In addition, more than 420 Muji shops are mostly small shops with a business area of about 800 square meters. By 2020, this will change a lot. Judging from the total number of large stores, the plan is now planning to have 100 muti scale shops in Japan on 2020. From the point of view of implementation, the 100 shops will be implemented through the new outskirts of the urban suburban areas and the merging of small towns in the downtown area, with the exception of those already opened. It is expected that 20% of the existing small shops will be merged into large ones through spanformation.

　　 Large shops in Lok Ting, Tokyo

2020 is an important time node for the good plan. In the 2016 fiscal year performance report released recently, the good plan set the target of achieving 500 billion yen and 60 billion yen in fiscal year 2020. In order to achieve this goal, Muji needs to work together in the Japanese domestic market and overseas markets.

Overseas market performance was poor in the 2016 fiscal year, and revenue and profit growth declined. In this regard, Muji is changing the situation by opening new formats and increasing mechanical growth through stores. Japan's domestic market performance is much better, and sales growth has always maintained around 8%. Against this background, Muji has made some plans to adjust its store strategy. In fact, fast fashion brands such as Zara, H&M and UNIQLO also have similar attempts to open big stores and close stores. This is the online shopping has been fully popularized, the brand began to advocate the online channel to open up the whole channel strategy, the formation of a new trend. A similar store strategy can increase profit margins by closing down unnecessary shops and saving certain costs. On the other hand, doing so can help the brand enhance its image and, more importantly, make every store more attractive and improve its operational efficiency. It seems that Muji has set aside a space for activities in all large stores, which is called Open MUJI in the 755 flagship store of Huaihai, Shanghai.

Large shops will be equipped with MUJI BOOKS, Open MUJI and other functional areas. Fast fashion brand When implementing the relevant store strategy, the location of large stores often favors the landmark or core business district of big cities.

MUJI, by contrast, wants to open most of its stores to the suburbs. This is related to the special retail environment in Japan. If we look at the history of another Japanese brand, UNIQLO, which starts with a cost performance, we will see that the strategy of opening up stores in the suburbs, such as in the United States and Britain, has gradually achieved a good result in the Japanese market.

At the same time, compared to the downtown bustling large scale Shopping Mall In Japan, the image of "Mui" in the Japanese sense of "reasonable and cheap" does not need to compete for the so-called "Gold retail location". Compared with high-end and high-end brands and retailers, Muji's rivals in Japan should be home stores, including Nitori Holdings, a local home brand.

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