Join Hands With Tmall To Create "520 Tmall Children's Day" Anta Children's Business Leads Industry Consumption Upgrading

This web news

The electricity supplier is finally going to make all-out efforts. In May 15th, a "520 Tmall parent-child Festival Trend Conference", which was built by Anta children's electricity supplier and Tmall, was held in Shanghai. This new parent-child festival featuring the new quality safety, the new age of mothers, the new science child rearing - the "three new" concept is trying to set up a new weathervane for mother and child nurturing industry in China.

Lin Xianghua, general manager of Anta children, Jingjie, vice president of Alibaba group, Du Hong, general manager of mother and infant of Tmall, Jiang Yan, Anta's brand director Jiang Yan, and other related leaders came to the scene.

Activities also attracted dozens of maternal and child industry leading brands from home and abroad, and witnessed the launch of the 520 Tmall children's day.

It is reported that the 520 parent child festival is Tmall for domestic.

For the first time in the industry, it is a bold breakthrough in upgrading consumption.

Anta children, as the leading brand of children's products in China, has introduced the brand new idea of "stubborn growth" through the rich forms of parent child interaction, sports performance, childcare sharing and product display, and advocated a healthy, happy and interesting new concept of children's growth.

"We adhere to the consumer oriented, to meet the individual needs of different groups of children, Anta children advocate" stubborn growth "brand proposition coincides with the concept of" three new "implemented by Tmall mother and infant.

The Anta children's electricity supplier to join hands with Tmall to create the 520 Tmall parent-child Festival, is a grand consumer experience brought by the brand and platform together for consumers, and it advocates a new concept of childcare to all parents in the world. The cooperation between the two sides will promote the new upgrade of mother and baby industry in various ways of consumption and childcare.

Lin Xianghua, general manager of Anta children, said.

As a heavy activity in the preheating stage of "520 children's Day", the Anta children's conference ceremony brought a brand-new brand proposition - stubborn growth, aimed at advocating the liberation of children's nature, allowing children to get meaningful growth in play and in sports, and enrich and vividly deduce this brand new proposition through parent child interaction, product display and scene performance.

Olympic champion Wang Hao presented his wife and son to the event.

As the two child's father, he first shared his own experience in parenting.

He encouraged children to stick to sports, to boldly try unknown sports fields, to let children maximize their natural instincts, to gain growth in interesting sports, and to show the brand new idea of Anta children's "stubborn growth" through on-site parent-child interaction programs.

In addition, Anta children electric providers also released a sense of intelligence for children aged 4-10.

And, for the first time, try C2B customized "little monster" products.

Intelligent children's shoes are not only a technological upgrading of products, but also an innovation of integration of technology and childcare concept in the whole children's shoes industry. Apart from the basic functions of motion monitoring and anti lose system, the children's shoes industry also develops a series of learning and sports games on the APP side based on Bluetooth technology, so that children can enjoy the fun and learning of playing in different game interactions. The "little monster" series is a customized product of children's graffiti works, which perfectly combines children's artistic instincts and product personalities.

Anta children, as one of the brands of Anta group, has maintained a high double-digit growth every year. Now it has become the leading brand of children's sporting goods industry in China.

In particular, the rapid rise of e-commerce in recent years, Anta children's electricity providers are ranked first in the domestic top three children's clothing supplies.

"Before 2014, Anta children's electricity supplier ranked 50 in the entire children's clothing business category, and has reached the top eight by the end of 2016.

This year Anta children's electricity providers continue to maintain high growth momentum, the first quarter brand comprehensive sales ranked third in the industry.

In the future, we will strive to match market and consumer demand to the greatest extent, and strengthen the rapid development of e-commerce and e-commerce.

, assistant director of the business department of children's electricity business, said Xing Xing Xuan.

Then, why can Anta children electric business realize the gorgeous pformation from "latecomer" to "leader" in a few short years?

"One is the strength of Anta's mother brand.

As a leading brand in the domestic sporting goods industry, Anta has a strong brand appeal and charisma. Anta children undoubtedly share the brand bonus; the two is Anta children's advanced commodity layout and category matrix planning.

Anta children insist on synchronizing new products online and offline to ensure that consumers can get the same brand experience.

At the same time, online is also combined with the current trend and personalized needs of consumers, matching the rapid planning, R & D and supply chain system for the electricity sector to create differentiated products that meet the needs of the electricity market. The three is marketing empowerment. Anta children's e-commerce providers fully integrate the resources of brands, commodities, retail and other resources in the group, strengthen cooperation with Tmall, Jingdong and other platforms, and enhance the brand innovative marketing and content marketing through the platform.

The three driving forces are summarized.

On the 30 th of this month, Anta children also held a "hard luck meeting" with Tmall in Beijing, hoping to promote online and offline joint marketing, giving Anta children more brand content and continuously promoting the development of China's children's sports.

With the gradual emergence of the "two child" policy and the comprehensive upgrading of consumption, it is estimated that the market size of maternal and infant children will exceed 200 billion by 2020.

According to industry analysts, Anta children, as the brand of Anta group, has more advantages than traditional pure children's brand and pan children's brand.

Anta children are born with sports genes, and the opportunities and space in the current increasingly focused sports consumption environment will be greater. This will surely bring some reference to other brands of their peers.