The Abolition Of Traditional Orders Will Lead To Cloud Ordering.

According to the world clothing shoes and hats net,

,

,

The local clothing enterprises, such as the wolf family, have reformed the old order pattern, or increased the frequency of orders, so as to reduce the proportion of orders per order, or weaken the proportion of ordering system in the enterprise, or cancel the order system in a new form.

Local clothing companies such as nine Mu Wang, CABBEEN, tiger capital and wolf wolf family have reformed their old order patterns, or increased the frequency of orders, so as to reduce the proportion of orders for single orders, or weaken the proportion of ordering system in enterprises, or adopt new forms to directly cancel order systems.

The Wolfgang family, who belongs to the latter, has tasted sweetness in the new attempt of the traditional ordering mode.

In fact, the weakening of the economic environment and the impact of online shopping channels are forcing the fashion brands to reform their business models.

Facing the increasingly fragmented market competition, garment enterprises in the "bubble" period of extrusion have gradually realized the disadvantages of capital, inventory and reaction speed under the old order system, and embarked on the reform to enable enterprises to maintain the ability to respond quickly to the market.

Abolition of traditional orders will bring cloud orders to wolf families.

A few days ago, reporters learned from wolf family that the "wolf wolf mall" B2B ordering system has been on-line for nearly a year, and its recent performance has improved significantly.

Shi Hairong, chairman of the wolf family clothing (Fujian) Co., Ltd., told reporters that with the platform, the wolf family has now cancelled all the orders. Dealers like consumers can place orders directly on the system as consumers do online shopping.

In this order system, purchase, storage, order, delivery can be done at one key, and financial, logistics, and information statistics and analysis can be orderly coordinated.

"In the past, it would be very troublesome to buy new orders after ordering the order, and the Sales Department of the dealers would not know the details of the sales, so that a lot of backlog would be held on the hands of franchisees.

As a result, the backlog of inventory, the pressure of enterprise funds and the low turnover rate of products are very passive.

Shi Hairong said that compared with the traditional ordering method, B2B orders broke the limitation of time and space, and customers could choose their own brands through online ordering websites at any time and at any time during the ordering cycle, so as to report the order needs and complete the order business.

The digitized network ordering method realizes the online paction of the whole process, thus avoiding the occurrence of errors and single leaks. The whole paction process is clear and pparent, and the customer trust degree has been significantly improved.

Under the new mode, the wolf family can master the big data in real time and analyze it, understand the most advanced sales situation, and arrange the production according to the best selling style.

This is a fashion brand for men's clothing brand, which undoubtedly provides a way to catch up with the trend and grasp the trend at the source.

"We will take the goods center in Guangzhou, relying on the local supply chain and spot to meet the needs of customers.

In other words, a customer can satisfy even a small order of 200~300 trousers.

In addition, the buyer team collects information on the market every day, and then purchases and photographs and uploads it when it sees the right product. The platform will be on new products every Tuesday and Friday, and the new product will be fast enough to keep the product attractive to consumers.

Shi Hairong said.

Based on big data, wolf family can also carry out regional cargo pfer.

Because consumers of different regions have different preferences for styles, the wolf family allows agents to make judgments in 15 days, pfer products that are less optimistic in sales, and make the fastest regional pformation in the shortest time, so as to achieve terminal digestion, increase turnover rate of goods, make reasonable inventory of goods and reduce inventory risk.

A closer step towards "fragmented" fashion in the market

In fact, the wolf family is not the only one in the local clothing enterprises to reform the traditional ordering system.

Nine Mu Wang and CABBEEN also made great efforts in the reform of the ordering mode. Nine of them ordered the ordering system to be changed to "order + distribution", while the CABBEEN dress was partly pformed into a consignment mode.

Insiders pointed out that with the advent of the era of "fragmentation", consumer demand has entered a personalized era, the mass market has been smashed, and the market has been reintegrated.

Consumers are more individualized and rational, and the demand for products is even higher, and the market is further segmentalized.

Because of the long-term implementation of the "order system", the domestic garment enterprises' reaction to the market is lagging behind, and the demand of the end consumers is not completely guided.

Facing the increasingly fragmented market competition, the traditional ordering mode reform is imminent.

Lin Congying, chairman of the nine Mu Wang, said that the individualization and diversification of consumption demand require the clothing brand enterprises to establish a more flexible quick reaction supply chain. However, in the traditional two season order mode of the high-end men's clothing industry, the product from ordering to the actual sales cycle is longer, and there is a risk of backlog due to low marketability.

Because the high-end brands use more unconventional fabrics, their production cycle is longer, and fabrics have a certain quantity. Therefore, some clothing brands, especially the high-end brands, are hard to realize a complete flexible supply chain in the short term. The traditional order form will hardly change in the short term.

To this end, some clothing brand enterprises began to try to increase the frequency of order and increase the proportion of the order to shorten the product cycle and improve the turnover speed of products.

This is how the tiger market is concerned. It believes that the frequency of the exhibition will increase from two to six times a year. Next, three exhibitions will be held for the autumn winter product line and the spring summer products series, so as to accelerate the response to market demand.

"Another point to note is that the cancellation of orders will enable the B2B order system to achieve quick turnover."

Shi Hairong told reporters that under the B2B ordering system, products sold well can be replenished in half a month to continue selling.

This can not be done in the past order mode: it takes at least 5 months from the R & D to the physical store, and now it takes only a week to collect goods.

{page_break}

We need to test the comprehensive strength of enterprises step by step.

In fact, many garment enterprises are aware of the disadvantages of traditional ordering mode, but it is not easy to make a thorough change.

For most garment enterprises, "ship is difficult to turn around".

The reform of garment enterprises is not the adjustment of one module, but the change of the whole business mode.

To change the ordering system, it involves all aspects of development, design, product procurement, and channels.

Traditional management habits and management methods are the biggest enemies of change. If we choose to adjust quickly, we may increase the risk of enterprise operation.

"The bigger the scale of enterprises is, the more difficult the reform is, and the longer the period of adjustment is needed."

Shi Hairong told reporters that it is more difficult for larger garment enterprises to adopt this model because they are "big and inflexible", and they produce more goods, longer production cycles and slower overall response.

Moreover, without orders, the annual situation of enterprises will be roughly grasped. Many enterprises do not have the courage to arrange all aspects of the whole year.

How to choose and how to advance is the test of enterprises.

The drastic reform of the war wolf family has been brewing for a long time. The development and testing system has been used for one year, and has been exploring for nearly a year. It has been proved by practice that with the efficient system under the new Internet technology, the market pace of the wolf family has been much lighter.

In Shi Hairong's view, this process tests the "internal strength" of enterprises. Only when they are more solid in design, supply chain, internal management, can they run smoothly.

As long as one of the links is wrong, it can become a "life and death robbery" of normal operation of the model.

"For the wolf family based on the Guangzhou industrial chain, the comprehensive strength of the buyer team of the picking center has greatly affected the sales performance.

Buyer team

We must have a comprehensive understanding of target groups and markets and purchase products with a keen sense of touch. "

According to Shi Hairong, based on the business environment of independent designer's work, most buyers need to inspect the ready-made clothes, fabrics and styles on the spot, and discuss with designers about the direction of design and matching production.

For the regional market, "tailor-made" product strategy to meet the requirements of distributors in various regions, meticulous marketing does bring great benefits to brand development in the market, but behind these enterprises, enterprises are also facing a series of pressure.

To this end, the company set up a commodity planning system, a very high degree of prediction of goods.

In addition, the new mode also puts forward higher requirements for the internal management of enterprises.

"Keep close communication with agents, understand the sales and consumer preferences in various regions, and quickly do the allocation work.

This requires the expertise of those in the corporate team.

Shi Hairong said that once the internal management of enterprises can not keep up, it may bring confusion to the operation of enterprises.

More interesting reports, please pay attention to the world clothing shoes and hats net.