Anna Sui And Messi Will Launch A Joint Series.

According to the world clothing shoes and hats net,

Yao he

Launch a joint series, including men's wear and

Accessories, shoes and bags.

Anna Sui is mainly responsible for the idea, and the details are implemented by the interior designers of Messi department store. They will use lace, wrinkle and embroidery materials.

The name of this series is Anna Sui x INC collection.

INC is a private brand of Messi department store, which is mainly used to launch joint names with different independent designers, stylists and celebrities.

In 1999 and Anna Sui, in 1999, INC had found the old Buddha Karl Lagerfeld launched a joint limited payment with 45 SKU.

In the same year, a fashion designer named Giambattista Valli was invited to cooperate.

In 2016, INC worked with fashion grandma Iris Apfel to launch a joint venture with 40 SKU.

Cooperation between Messi department store and Iris Apfel

Cooperation between Messi department store and Karl Lagerfeld

Tim Reid, vice president of private marketing and Planning Department of Messi's department store, said that Anna Sui can reflect the trend of American fashion. This series of cooperation with INC will show her symbolic whimsy and avant-garde, such as romantic rock and roll style and some dark elements.

Messi, a veteran department store, has been struggling for two years and has been laying off shop for four consecutive years.

In the 2016 shopping season, Messi's same store sales fell 2.1%, and also experienced 7 consecutive quarters of sales decline, followed by a wave of layoffs (10000 people) and 63 stores.

In mid March, Jeff Gennette, who has just officially become chief executive of Messi store, also talked about the pformation strategy of Messi's department store at Merrill Lynch's consumer and retail technology summit.

It includes setting up special discount areas, reducing coupons, increasing the proportion of cosmetic products and increasing store stores.

Messi's INC series is seen as a good way to attract young consumers, enhance brand names and boost sales.

Jeff Gennette said, "this is doing some special retail."

"We want unique development.

Consumers have expectations for us.

Capsule series gives us unique opportunities to grow.

The capsule series we made before was quite successful.

Jeff Gennette said.

He also said that Messi has been committed to the consumer can love Messi exclusive products, such as the Tommy Hilfiger sports series, and the recent sales of clothing are slowly increasing.

Jeff Gennette said: "these cooperation shows that Messi can provide fashion."

Now selling the Anna Sui brand of clothing, perfume, cosmetics and shoes, a personal fashion show was held in the early 1991. The more famous cosmetic production line in the Chinese market actually developed in 1997.

Recently, apart from Messi's joint name, Anna Sui is busy launching a home series with home brand PBteen.

At the end of 5, Anna Sui also held an exhibition of "The World of Anna Sui" at the fashion and Textile Museum in London to show her 20 years of work.

Anna Sui himself said that cooperation with Messi was "a match made in heaven".

This is the first department store that she has worked with in fashion design.

In September, this series will be sold in 25 entity stores and e-commerce channels of Messi department store.

More interesting reports, please pay attention to the world clothing shoes and hats net.