Wedding Products Thrive In The Parity Market.

According to Xiaobian, the world's clothing and shoe net, wedding products are booming in the market, and the demand for wedding accessories is outstanding. Let's take a look at the following.

Fast fashion brands H&M and ASOS launched last year

Since then, wedding products have received unprecedented attention in the parity market.

So what are the sales of wedding products this year in the parity market?

According to the data, in the first quarter of 2017, the number of wedding items in the 50 large retailers in the United States and the United Kingdom increased by 6% compared with 2016, and the sales of wedding products increased by 50% over the same period last year.

In view of this, sales of wedding products are hot.

And consumers are right.

There is a clear demand, after all, not all consumers are willing to spend a high price to buy a single wedding dress.

Similarly, the average wedding expenses in the United States are 35329 dollars per wedding, and even a large proportion of people spend a lot less than that.

In addition, with the development of e-commerce, people are willing to buy wedding dresses online.

Therefore, to satisfy these market demands and changes, retailers need to fully understand the marketing information of wedding items such as sales time and fashion trends.

Wedding products sales season

In the northern hemisphere, the sales season of wedding products is 5 months, and sales began to rise from March to July, reaching the peak in July.

The sales season for wedding products is quite long compared with the peak season for retail sales of other commodities.

In the first quarter of 2017, the number of wedding items mentioned in the news bulletin of branding and retail sales increased by 28% over the same period last year.

By May, the frequency of the wording of wedding will be the highest.

The parity market has affected the price of wedding articles.

In the first quarter of 2016, the average price of the groom or bride's dress was $437.46.

It fell to $298.80 in the first quarter of 2017.

Besides the dress price, bridesmaid dresses and guest dresses are also on sale.

Price reduction is mainly affected by consumer behavior. Because of some social factors, people no longer wear two times a dress, or even buy two or three sets of dresses.

In November, the price of wedding dress was usually reduced, but the price cut in March was the highest, with an average price of 60%-70%, because April is a new time for businesses to clean up inventory.

Which retailer is doing well in the parity market?

ASOS took the lead in the parity wedding market, and the sales of bridal products increased by 10.5% in the first quarter of 2017 compared with the first quarter of 2016.

The average price of the ASOS wedding dress is $196.25, which is about 340% more expensive than the ordinary dress sold by the brand.

ASOS shop wedding dress sales are good, 13% of the style needs replenishment, and the other 13% products are sold at a discount of 55% at the original price.

ASOS in addition to his own

And other three brands of wedding dresses.

Topshop launched the Topshop Bride in April 13th.

In addition to the wedding dress, the series includes wedding shoes, pajamas, underwear and accessories.

This series of satin dress designs echoed the fashion trend of vest skirts, priced at 650 US dollars, and 5 sizes out of stock in 7 sizes.

Another Bardot's skirt with a hollow lace is priced at 850 dollars, and 2 sizes out of 7 sizes.

The average price of the Topshop bridal dress is 800% higher than that of the ordinary dress it sells.

Wedding accessories are not just wedding dresses.

Customers may not buy your wedding dress, but it doesn't mean they will not buy other wedding items in your store.

In fact, wedding sales account for only 21% of the sales of wedding products.

H&M is well versed in this point, and has launched a series of wedding dresses. Through this long tail product, mining some consumers is also the focus of their marketing.

But more importantly, they also launched wedding dresses this year.

Such products are hard to find on social networking sites, and only a few larger scale stakeholders will mention it, so the category will not get a good ranking in creating digital memory.

H&M's products just meet the needs of millennial consumers.

There has been a marked change in the inventory of wedding products this year.

In the first quarter of 2016, 44% of retailers' stock was wedding dresses, 22% of which were accessories, 9% of wedding underwear, 8% of pajamas and 7% of wedding shoes.

In the first quarter of 2017, 36% of retailers' inventory was wedding accessories, 29% for dress, 10% for wedding shoes, 7.5% for pajamas and 6% for wedding dresses.

And as more and more people hold singles parties before the wedding, retailers are also beginning to enter the related products market.

Wedding products are booming in the parity market.

Hurry up and prepare for it.

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