How Will The Market Potential Of Big Size Men's Clothing Be Limitless?

Because of the growing obesity problem, the number of men's clothing in large yards is also increasing.

"Fat" brings business opportunities, how to develop men's clothing market?

For tall consumers, buying clothes has never been a pleasant thing.

But occasionally they go shopping with a trial mentality, if they really find the right clothes, for example.

For the extra large stretch jeans, they will probably buy a half dozen at a time.

These are quite passive shopping, and these clothes are very similar in character: black, lacking originality and monotonous.

To solve these problems, Asos increased the size of his men's clothing to 6XL.

Over the past five years, Asos has been designing suitable clothing for well-developed women. Now Asos is also beginning to design tailored costumes for tall male customers.

Last month, Asos launched a larger and larger garment.

It will provide 4XL size clothing, which is 55 inches in diameter and 48 inches in waist circumference. However, it is not big enough for some people.

Unlimited potential.

The average waist size of British men has been increasing over the past few decades, currently 38 inches.

Quite a number of British men have a waist circumference of more than 38 inches.

The prospect of big size men's clothing is getting better and better.

In fact, all men show great interest in fashion.

"Now," says Tamara Sender, a senior fashion analyst at Mintel, a market research consultancy.

It's much faster than women's wear.

Many retailers are expanding the category of men's clothing, and the number of men's clothing is increasing.

The number of men who are obese is also higher than that of women, especially young men, Sender said.

Her research shows that 40% of young men are overweight or obese.

Because of the growing obesity problem, Bad Rhino, the British clothing store, has increased the size of clothing to 8XL, and the size of clothing for the US market has been adjusted to 15XL.

Social media encourages retailers to provide consumers with more choices.

In 2010, Bruce Sturgell founded Chubstr. Chubstr is a website designed to help tall men dress up and build their confidence.

"When I founded Chubstr, I lived in the Midwest of the United States, where shops did not provide rich choices for the big guys," Sturgell said.

Sturgell does not resist the word "obesity", and he thinks he is about to enter the door of success.

"The situation is changing.

For obese people

Companies are springing up. "

Sturgell said.

According to the report, the number of obese adolescents in Europe is increasing, and obesity is not optimistic.

Although European countries have been struggling to solve childhood obesity, 1 of every 3 teenagers in Europe are overweight or obese. The highest rates of obesity are in southern and Mediterranean countries.

It is worth noting that adolescent obesity has also been on the rise in Eastern European countries with low childhood obesity rates.

It is precisely because of obesity, which brings business opportunities, many garment enterprises are entering the big code men's clothing market.

Many retailers are expanding the category of men's wear.

For more information, please pay attention to the world clothing shoes and hats net.