Qin Zhen: A Smooth Road To Traditional Trade Pformation

2017 China's e-commerce innovation and development summit was held in Guiyang. The conference was hosted by the national development and Reform Commission and the Guizhou Provincial People's government. Qin Cheng, vice president of China manufacturing network, delivered the keynote speech on the new layout of the cross border electricity supplier industry in May 27th.

In the era of global Internet, with the upgrading of logistics, supply chain and payment, it is no longer a dream to buy and sell globally. However, in the situation of great changes in retail industry, two level differentiation of consumers, and the trend of fragmentation and decentralization of brands, Chinese enterprises are facing a huge challenge. The price competition in traditional OEM mode has changed to brand names.

The shift from order production to stocking sales and manufacturers to brand owners has become the only way to cross border traditional trade pformation. There is no doubt about that.

How does the traditional trade go across the border? Qin Zhen believes that for a long time, China's foreign trade enterprises lack experience and ability in the key links such as product development, sales channel development, brand building and so on, and have no voice in the international market.

To create its own brand, focus technology is building a cross-border trade service system to help Chinese enterprises complete cross-border pformation.

In terms of product development and brand building, inQbrands focuses on the analysis of the domestic market and consumer demand, providing Chinese enterprises with complete brand services from brand naming, logo design, packaging guidance, product development, marketing and sales.

In the development of sales channels, China manufacturing network (Made-in-China.com), Doba, and the upcoming kicked off network and other platforms also include multi-dimensional services such as exposing, online trading, developing retailers and acting on behalf of operators.

In addition, focus technology can provide perfect services in such aspects as customs logistics, overseas warehousing (exhibition), foreign exchange tax refund, enterprise financing and liability insurance.

In his speech,

In particular, many enterprises believe that brand building is a long-term process, which takes a lot of time and cost. But he believes that international brands can be established more quickly.

Aiming at this problem, inQbrands research created a unique "fast brand" business mode, which abandoned traditional methods, quickly tested the market, and precipitated the products and brands of Chinese enterprises in continuous product trial and iteration, thereby reducing the overall investment and risk of small and medium-sized enterprises. The profit of 10-20% FOB (Free On Board on board) was raised to 10-30% retail price profit (retail price was usually several times the FOB price), so as to achieve the profit growth of China's SMEs in cross-border trade.

Qin Zhen said that the focus of science and technology layout across the border for many years and continuous innovation, make every effort to create customer recognition of valuable products and services, in the brand / product, sales channels, sea support and other aspects to give Chinese enterprises the most powerful support, so that the traditional foreign trade pformation cross border road becomes more brisk and smooth.

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