The Luxury Market Will Recover, And The Market Capacity Will Expand Moderately Next Year.
Before resuming consumption,
Luxury goods
Consumers will obviously be concerned about global turmoil, economic fluctuations or political effects.
Bain (Bain & Company)'s new report also illustrates this point, and they expect the luxury in distress.
market
This year will revive.
Worldwide Luxury Market Monitor, a report released by Bain on Monday, points out that many tourists will no longer travel to cities such as Paris due to fears of terrorist attacks, unpredictable stock market movements and exchange rate fluctuations, which will slow the growth of luxury goods sales and then resume growth in the 2017 year.
The report estimates that the global personal luxury goods market in 2017 will be 254 billion to 259 billion euros (284 billion to 289 billion dollars), assuming that the exchange rate is constant, from 2% 2490 to 4% last year.
"The current situation is not good, but people are getting used to the uncertainty in life," Claudia D Arpizio said.
She is Bain's partner in luxury and fashion industries.
"The impact of such attacks on the luxury market is not that big," she said.
Bain & Co. (Bain & Company) expects to include high-end products by 2020.
Latest fashion
The annual sales volume of personal luxury goods, including handbags and jewellery, will exceed 3120 billion dollars.
Optimistic forecasts for 2017 are due to 3 factors, "D" Arpizio said. "China's consumer spending is revival, both at home and abroad; confidence in European tourism is returning; luxury brands are catering to the tastes of specific consumers, especially for the Millennials.
"The past few years have been very difficult for the luxury industry," D Arpizio said. "Last year, 10 months ago, we said that if the brand did not improve its trading strategy, the market would remain depressed.
The benefits of the brands that have already been improved are now showing, "she pointed out the polarization of" big winners "and" big losers ", especially in attracting competition from young consumers.
The bain report predicts that by 2020, annual sales of personal luxury goods including high-end fashion, handbags and jewellery will reach 280 billion to 290 billion euros.
After the terrorist attacks in Paris (world luxury market leader) and Brussels and nice, sales of luxury goods in Europe have declined sharply in the past 18 months, and many consumers no longer buy high-end luxury goods, but rather reconsider traveling around their homes.
But since then, in many people's minds, geopolitical upheaval has normalized, "D" Arpizio said.
According to the world clothing and shoe net, luxury goods sales increased by 4% in the first three months of 2017 compared with the same period last year.
This is mainly driven by the strong sales volume of fashion accessories, jewelry and cosmetics in mainland China.
Because of the economic slowdown, the fashion industry in China and even Europe has been hampered.
Despite the warm market in China and Europe, the so-called "Trump bump" in the United States - the enthusiasm of investors and enterprises after the 11 month's presidential election - seems to have been replaced by the "bump Trump" (Trump slump).
The once strong US luxury accessory market is suffering from the pressure of the tourism industry because there are many obstacles to travel to the United States: for example, the ban on travel to designated people signed by President Trump, and restrictions on electronic devices to certain flights to the United States.
The bain report also stressed that the strength of the US dollar and the poor performance of department stores (department stores are the key sales channels of a country) are worthy of attention.
Nevertheless, the bain report describes the cautious and optimistic outlook for the industry, and predicts that there will be moderate expansion in market capacity next year.
"The peak of the largest purchase of luxury goods has been over: there will be no more second China," D Arpizio said. "That is to say, the market growth we observed now is healthier and less dependent on single market or single consumption trend.
The market reaction is still fierce.
But for the time being, the luxury industry is much better than the same period last year.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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