Jingdong Shoes, Boots, Suitcases And Bags Enable Industry Development To Sign Strategic Agreements With 21 Industry Associations

Recently, Jingdong shoes, boots, cases and bags Appear The 14th Shanghai International Luggage, Leather and Handbag Exhibition At the event, it was announced that a total of 21 most influential industry associations in the industry, including China Leather Association, Shanghai Leather Industry Association, Haining Leather Industry Association, Guangdong Leather Luggage Circulation Fair, would jointly sign a strategic agreement to help manufacturers in the luggage industry and footwear industry to accelerate their embrace of the Internet, expand online sales channels, and provide enterprises with convenience At the same time of diversified services, further enrich the shopping choices of shoes, boots, bags and bags of consumers on the JD platform.

It is reported that through the signing of this joint strategic agreement, JD will comprehensively integrate the platform channel resources and massive user behavior analysis data, comprehensively empower businesses, and support the centralized industry of shoes, boots, luggage and bags in all regions to accelerate development. The agreement includes that JD will open a green investment channel for the Association and its counterpart merchants, and assist the merchants recommended by the cooperative association to quickly review and settle in; JD regularly organizes seller training in the industry cluster where the association is located, and shares marketing skills, advertising strategies and other content; When a certain number of sellers in the same industry cluster reach a certain number, JD will build an online origin museum, and support brand development by integrating traffic resources and online sales activities; JD regularly purchases its own luggage products in the industrial cluster. In addition, the Association and JD jointly guide merchants to improve the quality of their goods and services on the JD platform.

Zhou Fuchun, Deputy Director of Brand Department of China Leather Association, said that JD, as the largest brand in China Self operated e-commerce The platform scale, brand value and user groups of the leading enterprises in the Internet industry are obvious to all. We hope to provide more good sales channels for the enterprises of the Association and more cost-effective goods for consumers through cooperation with JD.

Chen Cheng, General Manager of Shoes, Boots, Cases and Bags Department of Jingdong Mall's Big Clothing Business Department, said: 21 domestic authoritative industry associations that have cooperated with us this time have many industry expert resources and a large number of stores with strong growth capacity. This cooperation will help to further improve the professionalism of Jingdong's shoes, boots, cases and bags category, and expand the scale of Jingdong's shoes, boots, cases and bags brand, Bring consumers more abundant and diversified purchase options; At the same time, JD will also provide help in brand promotion, marketing and other aspects for businesses through professional operation means, and integrate user consumption data through big data technology to support businesses and commodity positioning.

Shoes, boots, suitcases and bags category is one of the categories with strong growth rate in Jingdong Garment Business Department. The compound annual growth rate in the past five years is close to 100%, especially for shoulder bags, casual shoes and other sub categories, the growth is particularly rapid. At present, many flagship stores of well-known brands at home and abroad have settled in, such as Samsonite, TUMI, ECCO, CLARKS, Jinlilai, etc. Among them, the new beauty brand was the first to settle in JD as early as 2014, and maintained a steady growth in sales, with an annual compound growth rate of more than 200%; Jinlilai brand settled in JD in 2015, and its sales increased by 800% in the past two years. At present, the JD platform has become the largest sales channel on Jinlilai luggage line. In the future, JD shoes, boots, suitcases and bags will further expand their category advantages. On the one hand, the huge consumer group will help promote the brand rapidly. On the other hand, JD's standardized pre-sales, distribution and after-sales services will ensure the brand's online purchase experience, laying a solid foundation for attracting more high-quality businesses at home and abroad.