What Did Nike Do To Become The Most Popular Fashion Brand On Instagram?

Although the performance has not been ideal recently, it does not interfere with it.

On Instagram and fans.

According to the world clothing and shoe net, Nike has become the most popular Instagram.

Brand.

Behind it is the fast fashion brand H&M, but Nike 72 million pays three times more attention than H&M.

In fact, if the number of people concerned is concerned, Nike's ranking in Instagram will reach fifteenth.

After the exclusion of stars and net red, Nike's influence can be ranked second, and the first is the National Geographic Channel Account.

As a photo social platform, from

From the marketing point of view, Instagram is indeed a good channel.

Because brands can share pretty good brand images and content, Instagram also "imitated" snapchat launched the Instagram Story function after reading, thus increasing the content carrier of short video form.

Nike was also the first user of Instagram Story. In its 24 hours, its first Instagram Story content was read by 800 thousand, while its best result on Snapchat was only 660 thousand.

If you want to sum up the secret of Nike Instagram account, there is probably only one sentence, which is good-looking, good-looking and good-looking.

Nike Instagram account is responsible for Laundry Service.

The company's CEO Jason Stein says Nike has high requirements for content and wants content quality to be higher than commercial results.

So the content production team will invite professional photographers to shoot some angles that ordinary people may have trouble shooting.

The aim is to enable consumers to stay on Nike's account page for visual effects and to pay attention to more information when they brush Instagram.

But in this kind of good-looking, Nike did the marketing content of the scene.

"We have many photos to encourage you to run on the beach, or jump up high and jump out of a perfect arc.

Anyway, I want to convey a concept that anywhere in the world is your playground.

Jason Stein said.

The purpose behind this is to make consumers feel that Nike and sports can become a part of life.

Of course, Nike also needs to promote products and make money, but it will not simply upload a new product.

Instead of putting a product into the above scenes, people will naturally notice the purpose of Nike, but will not be disgusted with it.

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As for Instagram, the most popular content is fashion and delicious food, and Nike does not want to let go.

From time to time, it will publish some pictures of food, but these photos are highly related to its brand, such as the muffin of the shoe model, although this high calorie food is contrary to the concept of sports health.

There are also reasons why Nike spends a lot of energy on Instagram. Jason Stein and Nike teams have found that people tolerate more on Instagram, perhaps because the picture brings more pleasure.

Facebook and Twitter are more complaining about brands, so Instagram becomes the main channel for them to communicate with consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.