XTEP Was Awarded The 2016 Most Popular Brand Of Chinese Road Running Shoes.

In May 27th, the annual

At sina headquarters in Beijing, XTEP was awarded the most popular brand of running shoes in China in 2016. It is also the most interesting annual best running Brand Award presented at the scene of the festival.

Wang Qiang, special assistant to President of XTEP group, attended the ceremony and received the trophy as a representative.

In early 2015,

Formally announced that in the era of "change", the consumer oriented 3+ strategy was put forward to create the brand's unique "non ordinary feeling".

In addition, XTEP also focuses on the field of running, with the mission of "China's running leader", strengthening product professional attributes, inviting sports stars, sponsoring road running events, improving runners' services and creating running ecological circles, and is committed to becoming the "preferred brand of Chinese public runners".

According to the statistics of the third party Yuet running circle, in 2016, North Korea, Malaysia, Guangzhou and Malaysia and Malaysia in four major domestic competitions, 3 hours after 37 km of running shoes wear rate, XTEP has ranked first in the domestic brand.

In 2016, the most popular Chinese road running shoes brand awards undoubtedly embodied the recognition and support of the wider runners for XTEP, and laid the top brand status of XTEP in the minds of runners.

Tang Weihong, vice president of people's network, awarded XTEP the most popular Chinese road running shoes brand award in 2016.

Sina annual running event

The annual running brand selection campaign is borrowed.

"Dongfeng" was jointly launched by sina sports and Sina micro-blog in May 10th.

It is reported that this time can be called the "running brand evaluation of the honorary Palace" selection, also attracted nearly 10 million of netizens attention, the road running related brand evaluation won more than 50 million netizens votes.

In addition to the great concern, there are two characteristics in the current selection. On the one hand, the joint selection with the China Association of field partners is a brand-new attempt of sina sports and official government agencies to consolidate and complement each other. It will promote Sina's runway selection in a more authoritative, professional and normative direction. At the same time, it will provide a deep communication and communication platform for the majority of runners and industry organizations.

Speech by Wei Jianglei, senior vice president of sina and sina sports general manager

On the other hand, the selection of the annual best running brand network on the Chinese brand day is also a very good platform to promote the development and image display of China's local sports brands. Sina sports invited the executives and CEOs of local sports brands such as XTEP to give an exclusive interview on the future strategic development and planning of local brands, providing a good idea for the development of other local brands.

At the same time, from the voting results, we find that the gap between local sports brands and foreign brands is shrinking, which also shows the importance of brand strategy to product and enterprise development.

On the day of the grand ceremony, 26 awards were awarded, including the best running Brand Awards in 2016, the annual organizing committee awards and the three top ten teams in China.

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