CAMKIDS Work Together To Accelerate The Brand Layout And Build A Parent Child Outdoor Service Provider.

In March,

In Beijing, we have reached a strategic partnership with children's hiking experts, parent-child cats, to work together to create an outdoor platform for parents.

Mingwei shoes and clothing CAMKIDS representative and parent cat leader in Beijing group photo

"This cross-border cooperation is not only a solid step towards our" user experience ", but also an important part of the brand vision strategy of" China parent outdoor integrated service provider ".

Mingwei shoes and clothing CAMKIDS brand marketing general manager Hong Qinming said.

Parent child cat and child hiking expert is a brand of children's outdoor education focused on foot education. Through the "walking + education" original game task mode, we create educational outdoor activities for children, aiming to make children of 3-12 years old more interesting, useful and loving.

The parent-child cat advocates the idea of "caring for children and knowing the world". The products include walking alley, science magic, paternity walking Desert Research tour, Chengdu panda research, parent child hiking in Tibet, parent child walking on the East African steppe, etc.

CAMKIDS, as the creative brand of outdoor activities for Chinese children and adolescents, encourages children to walk outdoors, get close to nature, advocate "playing childhood and enjoying the outdoors", hoping that more families can accompany their children to grow up in play, and establish a bridge for emotional communication in outdoor travel.

CAMKIDS's "parent-child outdoor service providers" brand vision and the "outdoor education" concept of parent-child cats are highly tacit understanding.

In 2015, CAMKIDS became the first brand in the outdoor equipment industry for young people. It has successfully opened up entertainment marketing, whether in product development or image publicity, after 2 years of continuous fermentation.

In order to achieve a deep user experience and achieve brand vision, CAMKIDS began to focus on the creation of parent-child cats. This year is the best opportunity.

As a child hiking expert, parents have a sound outdoor education system and a strong natural education camp at home and abroad.

After the cooperation, CAMKIDS will have the content marketing of the whole year activities of the parent-child cats. The more than 1000 sales terminals of the country will also become an activity recruiting point. The annual homemade parent-child activity "take the children out" will directly pfer the activity quota to the parent-child cat and expand the influence of the activity.

Speed up the brand layout and make the deep user experience. CAMKIDS will accelerate the pace of strategy, promote the multi-dimensional and solid development, and truly become a product.

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