CAMKIDS 2017 Autumn Winter New Product Order Meeting

In a spring, meaning the new season.

China Jinjiang CAMKIDS brand

Converging small partners all over the country

Responding to the call to "roll up sleeves and fill the gas"

There was a wonderful gathering.

Late February 28th, Chinese youth outdoor sports equipment CAMKIDS 600 small partners gathered at the Baolong hotel in Jinjiang and held the 2017 autumn winter new product conference. At the meeting, Ms. Zhang Chunxia, general manager of Mingwei shoes and clothing, took the lead in speaking.

Zhang Chunxia, general manager of Mingwei company

Ambition X to remain competitive

"Concentrating on every pair of shoes and clothes is an important cornerstone for CAMKIDS to achieve breakthroughs at every stage. From a brand manufacturer to become an outdoor parent child comprehensive service provider in China, leveraging a larger market and more users to produce better products is not only the steady progress of CAMKIDS, but also its ambition for the future. Ambition is the driving force for an enterprise to maintain its competitiveness and progress. It is because of this strong ambition that Ming Wei and CAMKIDS teams continue to overcome difficulties and continue to succeed.

"A journey of a thousand miles begins with a single step", a down-to-earth work, a good job, "a thousand miles of dyke, destroyed by ants", a precaution, a solid team, CAMKIDS rationally treats the development of the environment and the brand itself, breaking from inside to outside to shine new opportunities, maintaining core competitiveness and creating a bigger situation.

After Mr. Zhang's impassioned speech, Mr. Hong Qinming, general manager of CAMKIDS marketing, came to the stage to publish the latest brand development strategy.

Hong Qinming, general manager of CAMKIDS marketing

Action X embracing the new era

Hong Zong said that no matter whether this is the best era or the worst, we are ready to face the challenge. We need not only the wisdom of analyzing problems, but also the courage to act bravery and the executive power above everything else.

On the product cycle, CAMKIDS will start. Light running The concept of product lifecycle is introduced into commodity management to extend the golden period of goods, and support from factory discount stores, Oteri J stores, expanding subsidies and inventory merchandise rebate subsidies.

In brand activities, we are committed to promoting outdoor culture and outdoor activities, organizing sports carnival activities and outdoor parent-child activities, and upgrading the activities of "taking the children out" continuously. We will normalize activities, do deep user interaction experience, improve user stickiness and enhance terminal value-added services. A good brand needs not only to know how to sell products, but also to enhance its added value.

1, layout "white economy" to seize the outdoor ice and snow market.

"The development of ice and snow sports is an important part of our national health campaign and sports action." Xi has made important instructions in inspecting the 2022 Olympic Winter Games in Chongli. This has not only provided a strong dose for China's ice sports market, but also further boosted the confidence of Chinese sporting goods national brands.

As a creative brand of China's youth outdoor sports equipment, CAMKIDS has been committed to the promotion and development of outdoor sports. Skiing outdoors equipment has also been favored by the north. In the 2022 Winter Olympic cycle, CAMKIDS will take full advantage of the Olympic Games, nuggets and ice and snow outdoor sports market.

2, two categories keep abreast of fashion and outdoor, both inside and outside.

As a combination of fashion outdoor and fashion sports, CAMKIDS has both fashionable appearance and athletic temperament in design, not only with more fresh colors. Functional fabrics More unique design, such as cool double hat, removable cartoon accessories, pocket lights and so on, in 2017 autumn and winter new product development, light, warm, three prevention, anti slip grip, reflective printing, night lights and other features into one, not only enhance the sense of comfort, but also improve the safety factor of outdoor sports for young children, CAMKIDS is committed to providing the best outdoor sports equipment for young children.

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