Why Did Vip.Com Suddenly Empty More Than 30 Thousand Micro-Blog?

In June 2nd,

Announce

Upgrade.

The reporter understands, this upgrade vip.com will first use many years of positioning language "a special sale website", upgraded to "global selected genuine sale".

Second, the new vip.com APP 6.0 version has also been downloaded.

In addition, vip.com said there will be more changes in the carnival sale in the next 616 years.

Vip.com hopes that this change will give customers better experience and more surprises.

As a matter of fact, this change came as early as a few days ago.

In the evening of May 31st, vip.com suddenly deleted all official micro-blog records, leaving only one new micro-blog micro-blog in May 31st afternoon.

Feng Jialu, vice president of vip.com, said suddenly that the more than 30000 micro-blog accumulated over the past nine years had been emptied. It only drew a full stop. It was not vip.com micro-blog being blackened, nor preparing for 616. It represented our determination to upgrade ourselves.

Vip.com's 9 year handed in answer is the 18 quarter's earnings and third of the electricity supplier's industry.

The challenge now is how to meet the increasingly personalized needs of three hundred million members.

According to the world clothing and shoe net, vip.com's upgrade is mainly reflected in four aspects: "global", "select", "genuine" and "special sale".

Global: the main performance is "global brand, overseas direct mining".

Vip.com's current cooperation brand has broken through 20000, of which 2200 are exclusive cooperation with the whole network. In the past two years, vip.com has laid out 11 overseas companies, 9 global storage system, 12 overseas warehouse and 11 domestic bonded warehouses are directly pported to the domestic market to ensure global quality.

Next, we will vigorously introduce world-renowned beauty products such as beauty, mother and baby, home, life, food and so on.

Selection: the main performance is "professional buyer, intelligent recommendation".

Vip.com has 1600 professional buyers around the world, 2000 has its own customer service, and has built R & D centers in the US Silicon Valley, using its big data capability to ensure that the products on the line are excellent products.

The main product: the main performance is "the whole process of self-management, direct product".

Vip.com has purchased genuine insurance for every commodity, and insists on self run, self run goods, proprietary warehousing and proprietary logistics. In the past few years, it has invested huge sums of money to build its own logistics team and strengthened direct cooperation with the brand.

Sale: mainly for "special commodity, special price".

The price of AI Jiao's brand has always been a symbol of vip.com's price.

Sale is vip.com's business model.

This upgrade will further deepen vip.com's sale mode. It will create the best products for users through more new products, exclusive products and new daily products, and create the greatest value for users through deep discount and maximum cost performance.

In this upgrade, APP revision is mainly in two aspects:

First of all, APP has added a new channel of clothing shoes package, which will achieve a horizontal and vertical upgrading in a globalized buying and normalizing way, and bring a more comprehensive shopping option.

Secondly, APP open and precise search function, users can directly locate and select.

We will catch up with the special funds, new models and best-selling funds.

Attachment: vip.com vice president Feng Jialu

More interesting reports, please pay attention to the world clothing shoes and hats net.