Shishi Children'S Clothing And Government And Enterprise Work Together To Create "Regional Brand"

According to the world clothing and shoes net, in recent years, some stone lions

Enterprises actively explore overseas

The stone lions area for children's clothing industry.

Increasingly, this has benefited from the supervision mechanism of children's clothing established by government and enterprises, and also benefited from the government's effective support and guidance for children's clothing industry.

Children's clothing enterprises enter overseas markets

"We will open shops in many places in Philippines next."

Wu Qinghu, the chairman of Jiji children's wear, said that after the Taiwan area in China, the children's clothing this season has locked the layout of overseas terminals and Philippines, which is deeply rooted in Shishi. "People who know Philippines know that there is a big market for children's clothing there.

Besides, many of our lions are developing there.

Wu Qinghu said Ji Ji's product quality and price advantage are very competitive in Philippines.

According to the world clothing shoes and hat net, since the implementation of brand strategy after returning to the domestic market in 2012, the children's wear in the quarter has been distributed over more than 1000 entities in 27 provinces in two or three years.

At present, we have established monopoly outlets in major regions such as Shanghai, Guangdong, Liaoning, Chongqing, Zhejiang, Guangxi, Guizhou, Jiangxi, Fujian and so on.

Relying on the "zero inventory" mode of operation, the brand is deeply welcomed by dealers and partners, plus Guo Tao and stone sons and sons endorsing in the hottest time of "Daddy where to go" program. Ji Jile's brand has quickly become an important force in the domestic children's clothing brand.

Last year, the season's children's wear entered Taiwan, becoming the first Taiwan Shishi children's wear brand, and opened more than 10 stores in a year, distributed in Chiayi, Taoyuan, Taipei, Tainan, Kaohsiung and other cities. "We will continue to increase stores in Taiwan."

Wu Qinghu said.

"The belt and road" has given us a vast platform and unlimited daydream space. We will intensify our efforts to make Ji Jile a famous brand of children's clothing abroad.

Wu Qing Lake confidently said that he also hoped that more Shishi textile and garment industry colleagues to throw away the burden and light up to go abroad to explore overseas markets.

Joint efforts of government and enterprises to create "regional brand"

Ji Jile is only one of the epitome of Shishi children's clothing enterprise.

Shishi is one of the three largest children's clothing production bases in China. It has been named "the famous town of children's clothes in China".

In order to further develop the regional brand of "Shishi children's clothing", as early as 2016, the Shishi government signed a cooperation agreement with the Fujian Quanzhou inspection and Quarantine Bureau to build the export quality demonstration zone (national level) for children's clothing. It signifies that China's first export children's clothing quality and safety demonstration area was officially launched in the "famous Chinese clothing city" stone lion.

The purpose of the cooperation is to establish an export children's clothing quality and safety supervision mechanism relying on the government, the joint departments, seize the enterprise and supervise the products as the main content, and guide the export children's clothing production enterprises to strengthen industry self-discipline, solve the problem of the quality and safety of children's clothing products from the source, promote the pformation and upgrading of the children's clothing industry of Shishi, and start the regional brand of "Shishi children's wear".

Shishi also brought the construction of the demonstration area into the government work plan, the financial special arrangement of the construction funds, the formulation of the implementation plan for the construction of the Shishi demonstration area for the quality and safety of the export of children's clothing, and the announcement of the "eight measures to accelerate the promotion of the strong industrial market", encouraging the children's clothing to strengthen the quality management, and rewarding the children's clothing enterprises of the national, provincial and Quanzhou quality awards.

While constructing the quality and safety demonstration zone for children's clothing, Shishi is also actively building a public platform for children's wear enterprises to enhance the level of service enterprises, such as timely reporting quality information and risk information to enterprises, publicizing the latest technical barriers to foreign trade to children's clothing enterprises with key export, and actively going out to participate in all kinds of economic and trade activities.

According to the world clothing and shoe net, the annual output value of Shishi children's clothing industry is about 1 billion yuan, and the annual export volume of children's clothing is about 80 million dollars. A number of influential children's wear brands have formed scale effects, and their products are sold to countries and regions such as the Middle East, the European Union, the United States, Southeast Asia and Africa.

"Do not belittle children's clothing, the same price is 1000 yuan, compared with adult clothing, children's clothing has a higher level of customer, to bring higher profits to enterprises."

An industry insider said.

More interesting reports, please pay attention to the world clothing shoes and hats net.