What Is It Like After The Wholesale Clothing Business Has Moved Online?

According to the world clothing shoes and hats net, in the past ten years, with the rapid development of the electricity supplier, the thirteen lines in Guangzhou, Hanzheng Street in Wuhan and Sijiqing in Hangzhou have been the whole of China.

The wholesale market where the industry provides the supply of goods is in confusion.

Wholesale bosses complain that goods are not sold and shops rent is rising; market managers who make rentals also face administrative instructions that the government may remove at any time.

Although it does not seem to matter much about retail business and wholesale business, many Taobao shopkeepers are buying from these wholesale markets. However, when Taobao stores are growing up, they are beginning to cross the layers of wholesalers directly to the factory.

Will there be a new way out for the wholesale clothing business that has not changed in 1980s? The manager of Hangzhou Sijiqing clothing wholesale Street, which is less than 1 hours away from Taobao, has been trying.

Sijiqing's road to Internet pformation

In 2006, Zhang Jing graduated from computer science of Zhejiang University of Technology.

She gave up writing for architecture.

The opportunity of software chooses the Information Technology Department of Hangzhou Sijiqing clothing group.

The Department, which had been established for 5 years, was mainly a Taobao Mall for clothing wholesalers.

The website is called "Sijiqing clothing net".

In April 17th of this year, the wholesalers of the old backstage technology structure updated the mobile app "palm Sijiqing" to go online again.

It also has a new name -- "Mo Street".

According to Zhang Jing, the reason why he changed his name and removed the more famous "Sijiqing" is because they want to remove the regional character and make Mo street a platform for docking the wholesalers of the whole country.

In the past year, the Sijiqing Garment Group has been stationed in Guangzhou by a 10 person investment team, specializing in docking factories in Guangzhou.

The Guangzhou garment factory, which is now in Molu street, accounts for about 10%.

"We are ambitious."

Zhang Jing described what Sijiqing clothing group did.

Not only is Sijiqing, but a number of technology start-ups in Guangzhou and Hangzhou have also seen the need for pformation of local clothing wholesale market.

They do some billing and marketing tools for wholesalers.

Into the 3 floor of Sijiqing, a shop called Thangka clothing store. Wang Meili, on the stage of the store manager, has a PC, two iPhone and a iPad mini.

What she used most was the opening application of a tablet called "Phytolacca Americana" on the tablet computer.

In the past, these jobs were all written by the boss, and there were always some stupid accounts.

Like most open applications, Shang Lu flower actually moves some of the entity store operation data online, such as when the customer is buying, which sells fast, and which customers receive large quantities of goods.

After accumulating 50 thousand users in more than 50 cities across the country, in 2014, Hangzhou Yi Ke Information Technology Co., Ltd. launched a wholesale ordering application Lu Bao.

This product platform encourages Lu Hua users to upload their new models to their stores.

According to the data collected by IT oranges, there are 45 wholesale clothing products, and 24 companies are doing similar things.

However, what is it like after the wholesale clothing business has moved to the Internet? No matter whether Sijiqing, or start-up companies or even Alibaba, they can not find the integration point of moving the offline wholesale business to the online industry.

The Internet may not be suitable for wholesale markets.

In 2008, Alibaba's 1688.com and Sijiqing clothing group briefly worked together for a year, hoping to attract more clothing wholesale stores.

But in second years, the cooperation between the two sides ended.

"Retail thinking is hard to make wholesale business."

Sijiqing clothing

"Wholesale is driven by value, and retail is based on experience and service," said Ni Shui Quan, a company limited CEO, in an interview with interface news.

In the wholesale market, most businesses do not have factories. They rely on "roasted seeds", that is, buying goods from a cheaper wholesaler and selling them to the wholesalers at home.

On this street in Sijiqing, the number of traders from Guangzhou accounted for 70% of the roasted goods.

Let everyone put the commodity and price pparency on the Internet, no doubt is to smash their business.

Even for wholesalers who own their own garment factories, there are risks in e-commerce.

If you have been to Sijiqing, you will find that many shopkeepers are very careful not to take photos. They are worried that their designs will be copied by their competitors.

This phenomenon is very serious on Taobao.

You can easily find many shops selling identical explosive products.

As consumers, you can not judge, nor care about which is original, just look at the price.

But for the original shop that designed and developed the explosion, not only the sales volume may be much less than that of other big stores, but it may even lose money because of price war.

Therefore, in the wholesale clothing industry, stall owners will describe the embarrassment of pformation: "do business to death, do not do electricity providers and so on."

The various tools provided by the start-up companies are more of a technology upgrading to the wholesale clothing market, which allows wholesalers to manage their businesses more conveniently and efficiently, but they do not provide new ideas for the increasingly difficult business.

Alibaba, China's largest retail electricity supplier Taobao, has no choice but to wholesale market.

Although Tmall and Taobao were still refreshing their trading records until last year, the wholesale platform 1688.com, which was created in 1998, has yet to shoulder an independent revenue component in Ali.

In 2010, Alibaba put forward "shopping on Taobao, wholesale 1688", and launched a wholesaler brand to find an agent supply and marketing platform.

But 6 years later, in June 2016, Ma Yun said at the investor conference that Alibaba will no longer announce the 1688 GMV of the website in the quarterly earnings report.

Business is not about income. You can imagine that income will no longer look good.

In the fourth quarter of 2015, Alibaba's GMV reached a peak of 964 billion yuan and then began to slide.

The clothing wholesalers who tried to make Taobao stores went back to the next line business.

Wang Meili, a shopkeeper of Thangka, recalled the experience of opening a Taobao store from 2009 to 2010, shaking his head. "The operation of Taobao shops is consuming energy, and every new product is a tough battle, and it needs advertising."

The wholesale business itself is very tired.

To ensure that buyers purchase new products every time, compared with retailers, the speed of updating clothing wholesalers is more than doubled.

From three or four a.m. to the afternoon, the stall owners kept looking for goods and exchanging goods from factories.

But it also means that wholesalers can be comfortable with their traditional offline businesses.

"Today, Hangzhou cuisine can be bought online.

Such a high penetration of electricity providers, you can imagine the impact of the electricity supplier on the wholesale bosses.

Zhang Jing feels that stalls are not reluctant to do business, but do not know what to do.

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Will the wholesale market be replaced?

Although Sijiqing and 1688.com have failed to change their wholesale business, the labor - intensive industry is being broken by the net red.

If you often buy clothes in Taobao, you must be familiar with the names of Zhang Da Yi, Sydney and Mrs. Qian.

Since 2015, more than half of the ten best selling women's wear shops on Taobao have come from the net red shop.

Their self timer and live chat on micro-blog can make fans buy it.

At first, most of these unknown red nets were also stocked in wholesale markets like Sijiqing.

But with the rapid expansion of business, some people took a fancy to their marketing and sales capabilities, and began to help them establish their own supply chain, directly docking factories and customizing styles.

Over the past few years, more and more people have seen this opportunity.

In Hangzhou, a batch of net red hatchery was born.

The most famous one in the industry is Zhang Dayi, who has signed a new version of the three boards, which has been invested in the 300 million stake in Ali last year.

There is also a network of red in their own grope for a business road, began to build their own incubator.

For example, Sydney started its partnership with partners in 2015 and signed 30 net red contracts.

When the company was founded for one year, its valuation was as high as 1 billion yuan.

The pursuit of capital, so that the net red business seems to be online clothing wholesale business in a direction of pformation.

In this new mode, the clothing produced by the factory is sold directly to consumers through a network of red, which not only saves the wholesalers in the middle, but also makes the terminal retail price lower. Many businesses also adopt the reservation mechanism, which greatly reduces the inventory cost.

Liu Li, who is doing wholesale clothing business in Jinhua, Zhejiang, is obviously feeling the change.

"Every year some people say that business is bad.

But in 2015, the goods were really gone, "Liu Li said.

She feels that coming to Sijiqing is not "buying goods", but "finding opportunities and taking chances."

Now she has no idea what will be sold well, and the so-called mass Korean and European and American versions seem to be unable to satisfy guests.

Nowadays, people in the four or five tier cities do not go to the physical store to buy clothes.

In 2016, the total retail sales volume of China's cities under three lines reached the first and second tier cities for the first time.

Although many wholesalers do not have the ability to pform, they try hard to try new ways, and find the useful elements from the success of the net store as far as possible, such as the original advertising and new promotion of the new circle of clothes.

Many wholesale stores in Sijiqing also intend to hatch the guide buyers into net red.

In the recruitment notice of the shop, the group of young girls is called "wear".

In order to facilitate more orders, they even broadcast to their customers their own wear and ride process.

These models change hundreds of clothes every day, and the income is calculated according to the sales performance the more clothes you wear on you, the higher your salary.

According to a model, the average monthly income is between 5000 and 20000 yuan.

In the Sijiqing stalls, the standing models are standing high.

For newcomers who are not familiar with the traditional wholesale clothing market, they even earn more money than a wholesale stall.

Zhang Dandan, who had been doing wholesale business in Sijiqing for many years, calculated the amount of the annual rent 400 thousand after submission of the rent.

Now, she often plays a small video in the circle of friends, showing different matching clothes.

To some extent, she also opened the red road of friends circle.

"The wholesale clothing market will die?" this problem Zhang Jing has been thinking for ten years.

And after she and her Sijiqing clothing group did more than 10 years of clothing wholesale business exploration, last year, for the first time, there was a retail sale for consumers.

At the same time, Sijiqing also signed a batch of net red to sell live on Taobao.

In the future planning of Mo street App, there are retail businesses besides wholesale. It also considers adding live broadcasting functions.

More interesting reports, please pay attention to the world clothing shoes and hats net.