The Deep Integration Of Leather Industry With The Internet Is Not Just Online Sales.

China Leather Association released the industry economic operation data in Beijing in 2016.

Data show that: the leather industry has entered a period of deep adjustment, and there are still many bright spots in China's leather industry and market.

With the continuous implementation of the "three products strategy" in leather industry

Opportunities, improve supply quality and efficiency, China leather industry can be expected in the future.

Industry: entering the period of deep adjustment, export for the first time in 20 years has seen two consecutive drops.

China Leather Association introduced that in 2016, the global economic downturn, weak market demand, weakening export advantages, facing the intricate market situation and internal and external competition, China's leather industry has further promoted pformation and upgrading and pressed ahead.

In 2016, the industry showed a marked decline in the business climate index, a slowdown in sales growth, a year-on-year decline in profits and a sharp decline in exports.

In view of the first decline in industrial profits in 18 years, the simultaneous decline in import and export, and the first two consecutive decline in the export industry in 20 years, imports declined for the first time in 2009. Therefore, the major economic indicators system of the industry has changed considerably, and the industry has entered a period of deep adjustment.

Throughout the past 2011-2016 years, the annual light curve of the leather industry index has shifted down year by year. The monthly average in 2016 is 86.9, a decrease of 2.5 points compared with the previous year, and the annual average level is in the gradual cooling zone. The three main indexes of sales revenue, total profit and export boom are all lower than those of the previous year. They are in a gradually cold, cold and stable range.

The figures provided by China Leather Association show that in 2016, China's leather industry (leather, fur and footwear and footwear industry) completed sales revenue of 1 trillion and 400 billion yuan, an increase of 3.2% over the same period last year, and the growth rate dropped 2.9 percentage points.

Taking June as a watershed, the growth trend of industry sales revenue growth is becoming more and more obvious.

It is worth noting that the main industries such as shoemaking, bags and so on have been growing steadily, while leather making has declined year after year, and fur clothing has fallen the largest year-on-year, at 7.1%.

The total profit of the industry was 86 billion 240 million yuan, down 3% from the same period last year, and the growth rate dropped by 8.5 percentage points. The cumulative profit of the industry has declined for the first time since 1998, and has continued to decline since the second half of this year. There is no sign of obvious improvement, and the quality and efficiency of the operation are improved.

Among them, the footwear industry occupying half of the total profits of the industry fell 0.4% year-on-year, and fur clothing was the largest segment of sales and profits, with a profit drop of 43.1%.

In 2016, the sales of key footwear products of the 15 e-commerce websites increased by 92 billion 230 million, up 9.8% from the same period last year. Sports related categories were growing at a high speed, and bags for men and women dropped sharply.

According to the data of China Leather Association, the sales volume of online shoe bag products is higher than that of sales. The low price mode is still the main feature of net sales products. In the long run, the declining prices are not conducive to the healthy development of the industry.

The deep integration of leather industry with the Internet is certainly not limited to online sales.

Li Yuzhong, chairman of China Leather Association, told reporters that the use of the Internet can seize the opportunity to upgrade consumption and improve the quality and efficiency of supply.

"For example, with big data, we are developing in the direction of customization."

Li Yuzhong introduced that before it was produced and sold, shoes produced were not necessarily suitable for everyone's feet. They would be different in foot width and foot length. Therefore, when shoes made on the basis of a unified shoe last were worn on the feet, there would be some deviations.

"And our data on foot and shoe last century were not updated.

After decades of development and improvement of living standards, there must be corresponding changes in the feet of the Chinese people. The data of these changes are urgently needed to be filled. "

By using the Internet and big data, by collecting and analyzing the new data, we can produce shoes that are more suitable for feet and more comfortable, more suitable for the shoes of the current Chinese people, and provide technical support for customized production.

Upgrading of consumption: imports of products are the first to exceed raw materials. Shanghai people most like to buy imported shoes and bags.

China Leather Association introduced that China's leather industry imported $8 billion 900 million in 2016, down 7% from the same period last year.

The contribution of products to import growth has been higher than that of raw materials in recent years, and the total import volume of products has exceeded the import of raw materials for the first time, indicating that the consumption structure of our country has changed.

On the other hand, the import value of finished leather and semifinished leather, which occupy the major share of raw materials, decreased.

Shanghai has surpassed Guangdong for the three consecutive year to become the first largest province in the whole industry. The two accounted for 61.5% of the total imports of leather industry in China, but the structure of imported products was significantly different.

Consumption oriented Shanghai accounts for 47.7% of China's total footwear imports, accounting for 69.6% of the total imports of luggage and bags.

The import of processing trade type Guangdong is mainly raw materials, accounting for 53.8% of China's finished leather imports, 40.5% of the total imports of semi-finished leather, and 25.1% of the total imports of tanned fur.

In addition, the EU and ASEAN are the two major sources of leather industry in China, accounting for 30% and 29.8% respectively, down 8.1% and 14.5% respectively over the same period last year.

It is worth noting that Vietnam's main leather industry has been growing continuously in China in recent years. In recent years, Italy has become the largest importer of footwear in China and its unit price has increased by 1.8%.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.