LV Find Cartoon Characters To Help Seoul Tour Exhibition

According to the world clothing and shoe net, recently, a batch of suitcases with Louis Vuitton were carefully pported to Seoul.

These have

The old symbol of status is

One of the exhibits "flying, sailing and traveling" (Volez, Voguez, Voyagez) has been flying from Paris to Tokyo.

In December 2015, Louis Weedon held the first exhibition at The Grand Palace, Paris, tracing the history of the brand since its establishment in 1854.

The curator, Olivier Saillard, found the classic brand symbols from the Archives: Antique travel boxes, ship bags, spare tire boxes, painting boxes, chassis and bed boxes. After six months, the brand moved to a custom place in Tokyo.

Louis Weedon's first store in Japan is here.

The first time in Paris, the Korean exhibition has been separated for a year and a half.

The exhibition is from June 8th to August 27th.

The location is located at the East Gate Design Square, which is designed by the late architect Zaha Hadid.

The exhibits are about 1000, including celebrities like American photographer Cindy Sherman, American artist Richard Prince, British artist Damien Hirst and so on.

Cooperation Fund.

Louis Weedon's cooperation with Murakami Takashi in 2003

Louis Weedon's 2002 collaboration with artist Robert Wilson in leather suitcase

It seems that in order to pay tribute to the landlord, Louis Weedon deliberately set out a "Korean district", showing the origin of the brand and South Korea.

If you watch carefully, the audience can also find a pink blue skate shoe accessory box whose owner is Kimyu-na, the gold medalist of Korean skating Olympic Games.

Louis Weedon said in a statement that as early as twentieth Century, customers were carrying Louis Weedon's suitcase on the South Korean land.

For example, historian Jean de Pange who wrote the book "In Korea" and Joseph Hackin, an archaeologist who participated in the Central Asian rally competition in 1930s.

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After tracing back to history, Louis Weedon did not forget to reflect innovation. It found the first mobile chat software in Korea, Kakao Talk, to cooperate with each other.

For example, a Muzi in a rabbit, a little crocodile in a 1929 Citroen old car, a lion named Ryan, a naughty pink peach Apeach, and an addiction to the Jay-G of hip hop music.

They all come from Kakao Friends, the cartoon characters in Kakao Talk.

Every day, the Kakao Friends Shop Theme Store in Jiangnan, Hongda and Ming Dong will have a big wave of fans coming from all over the world to sweep photos.

Seoul Kakao Friends Shop flagship store

Seoul Kakao Friends Shop flagship store

In addition to the free expression of downloading to some spectators, Louis Weedon and Kakao Talk also launched stickers, ironing patching, and custom priced leather tags at around $200.

"Kakao Talk is Korea's Instagram."

Louis Weedon, chief executive Michael Burke, told reporters that "90% of the Koreans are users, and they can't live without it."

According to Kakao data from its parent company, Kakao Talk currently covers more than 97% of Korean smartphone users.

Louis Weedon's favor for social platforms is not formed in one day.

According to the CEO, Louis Weedon became the first luxury brand to use photo sharing app Snapchat two years ago when he was holding an event in Palm Springs.

"In Korea, we are the first luxury fashion company to work with Kakao."

In his view, "South Korea is the most open and most conservative country in the Asian territory, which is the charm of it."

Michael Burke even compared Korea with Hollywood: "Korea's music, fashion and film radiate all over Asia, and its cultural influence even surpasses Hollywood".

He further explained that, influenced by the United States, Korea's automobile culture, department stores and entertainment industry took off rapidly, and then promoted to mainstream culture.

According to him, Korea is currently the fourth largest brand market.

Since Louis Weedon and Supreme have joined hands, we have seen the worry of this hundred years old brand fear of image aging.

With the huge users of Kakao Talk and the popular force it represents, Louis Weedon tried to impress more young people and magnify influence in social media.

More than 100 years ago, the founder of the brand might not be able to imagine that his product would be related to his cartoon, but now it is imperative.

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