Wang Wei, Chairman Of Zhongzhi Group, Visited Taobu And Talked About The Development Of Baby Industry.

In June 8th, Mr. Wang Wei, chairman of Zhongzhi group, came to Tao Pu and talked with Mr. Tao CEO Lv Yihao about the big ecology and big idea of the baby industry.

What kind of spark will collide between the two outstanding entrepreneurs? Please follow this article and get close to Amoy to explain Yi Hao's dream of baby industry.

A photo taken by Mr. Lv Yihao and Mr. Wang Wei

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Zhongzhi Enterprise Group Co., Ltd. was founded in 1995. Its headquarter is located in Beijing. At present, it has more than ten thousand employees and manages assets of more than 10000 billion yuan.

As China's leading Asset Management Co, Zhongzhi group has been adhering to the concept of "growing with good companies" and gradually developing into a close and diversified financial service group integrating investment, financing, industrial funds and other financial businesses.

Wind and rain go all the way to Tao Pu Road

Tao Pu team from the end of 2014 put forward the concept of infant brand store interconnection mode, completed the first stage construction in more than 10 months in the 2015 calendar year, and began to run abroad at the end of January 2016.

Unwittingly, in 2017, Tao Pu, under the guidance of Mr. Lv Yihao, is already a parent child service platform with more than 380 cooperative brands, more than 1000 on-line cooperative stores, and 100 thousand + registered users.

In discussing the gap, Mr. Lv Yihao shared with Mr. Wang Wei the ideal of the baby industry.

Deep ploughing baby child vertical field, build baby industry big ecosystem

Tao Pu platform has pioneered and implemented the store interconnection mode of China's infant children's consumption and service field. By integrating "consumer goods + services" resources to build a quality baby ecosphere, it realized the cross platform industry integration of "platform + store", online and offline integration, traffic interflow and resource sharing, and worked hard to provide a high value-added solution for the healthy and happy growth of Chinese children, so that children's consumption would be more efficient, better and more preferential.

The operation mode of Tao Pu's "tool platform" has realized the infant and child brand enterprises to integrate into the baby industry Internet Ecosystem faster and better, in order to adapt to the changing consumer behavior habits and consumer demand, and make the children's store business better, helping the brand enterprises to realize the pformation and upgrading and leap forward development under the new normal situation.

Under the online integration line, we will strive to create "Tao Pu space".

In 2017, Tao Pu succeeded in creating a new IP for parents and children travelling in Shanghai.

The success of the two parent-child Carnival attracted thousands of family members' enthusiastic participation, and led a new wave of "magic capital parent child activities".

However, the beneficiaries of this trend are not only the Amoy platform, but also the parents and children involved in the play.

Dozens of children's brand businesses, as well as the shopping centres where the events are held, have been accompanied by a "ride" along with the Panpu platform.

Tao Pu platform, through planning the form of "public welfare parent Carnival", has gathered the daily stream of children's brand stores, and has also brought high popularity to the shopping malls where the event is held.

Mr. Lv Yihao said: Tao Pu will provide a digital marketing tool for the baby brand enterprises to realize the Internet operation of each offline store. Based on the Internet operation of the offline stores, the brand and the commercial real estate developers will be selected to create a "clean space", so that consumers can not only realize the high degree of contact with the children's consumption through Amoy, but also provide a one-stop high quality consumption experience under the real line.

Integrating high-quality resources to achieve mutual benefit and win-win results

Since its birth, it has provided users with a service called "cleaning up the big bags". Its connotation is far richer than its literal meaning.

By integrating the resources of the stores on the platform, the products of A can be used as a welfare gift to buy the B products of merchants. It not only brings surprises to consumers, but also promotes the circulation and marketing of commodity businesses. It is an important practice to build a platform for children's industrial marketing resources sharing ecology.

Today, the "Panpu" and "go where to play" section is becoming the two killer of the platform.

"To integrate more merchants and rationally allocate resources to promote

Optimization of operational efficiency.

Mr. Lv Yihao said excitedly.

Chairman Wang Wei very much agreed with Mr. Lv Yihao and Tao Pu's development concept.

He said: Zhongzhi group will pay close attention to the baby industry and the Panpu platform. He is also very willing to support the development of Amoy Pu in various forms, and to be an infant child together.

And the optimization contribution force of China's infant industry development efficiency.

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