In Addition To A Big Wave Of New Brands, What Highlights Of This Shenzhen Trade Fair Are Worth Looking Forward To?

In 2017, more than half of the clothing market will gradually warm up, and the whole market is showing the characteristics of "rapid development of collection stores, upgrading of personalized consumption, and quickening the layout and segmentation of enterprises". How to grasp new trends and business opportunities in the face of changing market environment and consumers with increasingly diverse needs?

On July 6~8, the seventeenth China (Shenzhen) international brand clothing and apparel fair, which has attracted much attention from the industry, will converge at home and abroad on fashion brands, buyers and industry elites, focusing on the new industry trend of consumption upgrading with cutting-edge fashion design and forward-looking business intelligence.

1, keywords: crossover

From designing clothes to creating exquisite life

The trend of cross-border trend in 2017 has not been reduced. Clothing enterprise Around the main garment industry, to brand, multi category, product + service life style brand spanformation, various elements and fashion integration and collision, giving birth to new fashion ideas and business models. At the 1 hall of the exhibition, the special lifestyle Hall of the organizing committee has attracted many fashion brands such as spectacles, jewelry, shoes, handbags, home accessories and other fields. It promotes the penetration and integration between the garment industry and related industries, and promotes the combination of strong brand with common brand value language, commonness and tolerance, and changes the disadvantages of traditional brand marketing, which is vulnerable to the competition of brands. In the new retail era, we need to find new breakthroughs in improving shopping experience and increasing brand competitiveness.

2, keywords: Original

A big wave of designers will do things here.

Whether it is the rapid expansion of collection stores in recent years, or the phenomenal marketing of successful spanformation of mature brands through joint collaboration with cutting-edge designers, it highlights the market appeal and boundless potential of original design. With the upgrading of consumer demand and the rise of the younger generation of consumer groups, the design of independent personality has increasingly become the new favorite of the market, and more and more outstanding designers have come to the fore.

It has been committed to supporting the development of original designers for many years. Shenzhen Trade Fair In this year, we will continue to integrate high-quality resources to create designer's exclusive future star exhibition area. A group of young designer brands will be gathered here to explain the trend of the new generation with their own style of design. Meanwhile, the designer's works released during the same period will show the fashion attraction of original design to the audience in all directions.

　　 3, key words: science and technology

So many high-tech, I asked you surprise.

"As long as you stand in front of the equipment, the system can measure your body data, and directly generate the pieces to be supplied to the factory for order production. The whole process takes less than 30 seconds." Such a scenario will be seen by the spectators in this year's clothing custom area.

With the rapid development of science and technology, big data and other high and new technologies are changing our way of life. New technologies like these are constantly being applied to the field of clothing: whether it is smart clothing based on the emergence of big data and Internet of things, or the application of AR real payment technology, this series of new technologies will change the production, design and sales mode of the garment industry. Now that intellectualization is becoming the key draught of garment industry, the combination of technology and fashion will become another highlight of this exhibition. Many hi-tech exhibitors will show the latest technology of clothing, such as Internet of things technology, virtual reality, 3D clothing customization, etc. when traditional clothing meets unheard of high technology, it will refresh your understanding of the fashion industry.

4, keywords: Internationalization

Here, we find a good global design.

Overseas exhibition groups are popular hot spots with their own traffic over the years. They have world-renowned best-selling brands such as Free People, Urbahia, Who's Who and Anna Rita, and also have a large number of potential new brands for the first time in China. They have made remarkable achievements in previous exhibitions, and have helped Shenzhen Nuggets in the Chinese market. This year's exhibition, the international exhibition area will still attract high-quality brands from more than 10 countries and regions around the world, bringing the original trend of the international trend, and there will always be a unique brand that touches you.

Looking at so many highlights, is it possible for Shenzhen to look forward to the upcoming trade fair? The theme of this exhibition is "cross border integration and exquisite life", which will conform to the market development rules in the new business environment, explore new business models, promote new technological innovations and advocate new lifestyles. More exciting, looking forward to meeting you! Shenzhen!

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.