Angelababy Endorsement Of Dior Has Not Been Affected By The Anti Corruption Movement.

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According to the world clothing shoes and hats net, France

In a recent interview with SidneyToledano, CEO of Christian Dior, SidneyToledano CEO of Christian Dior Couture said that the European economic development prospects for the next few years were promising.

The new president of France, Emmaneul Macron, made a commitment to changing labour market policies.

Toledano said: "we have a new president. I think this is a good sign for the future of economic development. I am very optimistic about the future economic development, and the situation in the next few years will be better.

Like China, the French middle class is gradually entering the upper class, which is a good driving force for the development of the luxury industry.

Previously, China's luxury products were hit by the government's attack on corruption.

The demand was once in the doldrums, but with the warmer in the second half of 2016, including Herm s (

And the sales performance of luxury giants such as Kering (Kai Yun group) has rebounded sharply, and the forecasts for the future have been raised. Christian Dior is no exception.

In the second half of 2016, sales of Dior fashion were 1 billion 43 million euros, an increase of 9% over the same period last year, a year-on-year increase of 10% over the fixed exchange rate and a net profit increase of 33% (see details: Christian Dior high fashion business has increased 33% over the past six months and accelerated sales growth).

Earlier this year, the LVMH group announced that it would acquire the Dior high-end fashion business. The majority shareholder of LVMH and the Bernard Arnault family announced that they would invest 12 billion 100 million euros to acquire the remaining 25.9% stake of Christian Dior group through subsidiary Semyrhamis (see details: the large shareholder of LVMH Group officially launched the acquisition process for the remaining shares of Christian Dior group), driven by these factors, in the past 12 months, the stock price of the group has increased by 80%.

France's new president, mark crane, hopes that through the policy adjustment, the employment and dismissal procedures of the French labor market will be more convenient, and the salary level and working hours from the company to the industry level will be adjusted, and the severance payment issued by the trade union will be restricted.

Toledano said that China is gradually becoming the primary development goal of Christian Dior Couture, and its market share in China is also increasing.

Unlike other luxury brands, he said, Dior was not affected by this wave of anti-corruption policies.

Toledano, now 65, has been taking over Dior business since 1998. It has been almost 20 years ago. He said, "when we entered the Chinese market 20 years ago, we thought we should take a small step to test the water and sell small commodities first.

However, at the very beginning, we were fully committed and we wanted to be here.

Now we seem to be right.

From now on, we will serve the next generation of Chinese consumers. "

In the current Chinese luxury market, the leader is a local high-end liquor enterprise. Among them, Sichuan Jiannanchun Group and Guizhou Moutai account for about 2% of the market share.

According to the data of Euromonitor International, the market share of Louis Vuitton, Chanel, Richemont and Gucci is about 1%, while Christian Dior group's market share in 2015 is about 0.6%, compared with 0.4% in 2013.

Speaking of the LVMH group's acquisition of the remaining shares of Christian Dior group, Toledano said: "this will simplify our shareholding structure and produce some synergy effect.

But I don't like the word synergy. It's easy to misunderstand that we will lay off workers.

In fact, I think we will increase the number of employees and work closely with LVMH group. "

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