Anta Formally Signed With Zhang Li And Launched A New Brand Of Women.

According to the world clothing shoes and hats net, Beijing time June 15th.

Announced formally signed with the goddess of temperament Zhang Li, and jointly launched a new woman.

It is a sign that Anta has met with no one else. The signing of the new proposal is also aimed at "women's economy".

An important symbol.

The Anta put forward the concept of "meet yourself", which aims to encourage urban women to break their prejudices and solidify their cognition and become directors of their own lives, so that they can live a rich, free and unlimited life.

Zhang Li, the celebrity endorsement, is the representative of this mix and match life. From the impression that traditional women live as they want, what she sees is not slogans, but more possibilities and dreams.

Those who say go for a walk, do not lose serious plans with sex.

Try hard to design this hobby and insist on running it into a new professional direction. Her short hair also gives her a more open mind, love sports, and enjoys riding on her body full of blood and energy.

She does things she likes, keeps curious about all new things, and makes life interesting. She doesn't set limits on her life, and finds herself in different time and space.

"Meeting yourself" is quite different from the other sports brand in the past.

By capturing women's more independent, independent and pursuit of a higher level of beauty, Anta has settled down in the state of life and work that women integrate with the times by getting better physical condition and mental state through sports.

The integration of sports into life pays more attention to the catalytic fusion effect of sports on women's lives, rather than focusing solely on the process of movement itself.

In addition to working hand in hand with Zhang Li, Anta also invited its spokesperson, the first beauty Zhang Doudou of China sports arena, the trampoline queen He Wenna and others to launch a series of women's fitness videos in the hot fitness community, inviting KOL, opinion leaders to direct the new scenes of women's life and other scenes, and launching online interactive activities.

The promotion of this category of women, Anta, has broken the traditional promotion techniques of the past sports brand focus movement itself. From spokesmen to advocating and follow-up marketing activities, all of them have focused on the life of new urban women, while sports are only part of life, trying to reach the resonance between brands and consumers at the emotional level.

From this, we can create a brand image of Anta women's brand with initiative, initiative and action.

The Anta women's brand update campaign is a reconsideration and layout for women's market.

{page_break}

At present, the women's sports and fitness market has become a potential area in the sporting goods consumption market.

Anta women signed Zhang Li to launch a new brand proposition, and comprehensively layout the women's market from the perspective of brand, product, activity and communication. It is precisely because Anta is optimistic about the potential of the current women's sports market.

Anta believes that a large proportion of female consumers hope that sporting goods can have functional functions in all kinds of fitness occasions, and can also meet casual wear in daily life at design and appearance level.

In response to this demand, the brand new brand advocated by Anta is more focused on women's life, hoping to really integrate sports into women's lives.

With the continuous efforts of the market, sports products and services for women will be further refined.

Anta has also made comprehensive preparations to fully meet the needs of women's sports life and actively organize the middle class women sports market.

More interesting reports, please pay attention to the world clothing shoes and hats net.