Shenzhen Underwear Enters "One Belt And One Road" Into Africa

In June 19th, the "China (Shenzhen) Ethiopia trade and Investment Promotion Conference and Shenzhen quality exhibition" hosted by the China Council for the promotion of international trade and the Shenzhen Municipal People's government was held in Addisababa, Ethiopia.

Shenzhen City

The association leads its flag.

Virginia, urban beauty, legend of this life, Kay ye, broccoli, Fuhua, ya, AI, opt, glamour curves and other member enterprises joined in Africa to take part in the Ethiopia boutique exhibition.

[photo: Chen Biao, deputy mayor of Shenzhen (right four) and group photo of Shenzhen underwear exhibitors.

At the opening ceremony of the exhibition, Chen Biao, vice mayor of Shenzhen, said that Ethiopia is one of the most influential countries in Africa. Its rapid economic development and great potential for development is an important foothold for China to promote the construction of "one belt and one road".

As a window to China's reform and opening up, Shenzhen will actively seek international exchanges and cooperation, including Ethiopia, further build trade and investment platforms, deepen cooperation in energy, pportation, communications, tourism, manufacturing and other fields, and work hand in hand to seek common development.

Since its establishment, the Shenzhen underwear trade association has been leading the Shenzhen underwear brand to "go out". It has continuously organized and led its member enterprises to explore the international market, and has studied Australia, the United States, Britain, France and many other countries. At the same time, three offices of New York, Paris and Perth have been set up to further promote the member enterprises to go abroad, expand the international market, and enhance the international reputation and influence of the underwear in Shenzhen.

The excellent exhibition of elite underwear enterprises in Shenzhen shows the best quality products of Shenzhen underwear brand and the deep Chinese underwear culture, attracting enterprises from East African countries such as Ethiopia, Kenya, Tanzania, Mozambique and other East African countries to visit exchanges and seek cooperation opportunities with Shenzhen underwear enterprises.

Zhang Fengwei, Secretary General of Shenzhen underwear industry association, said that opening up the international market is an important part of the brand construction of Shenzhen underwear area.

After a series of efforts and attempts, "underwear in Shenzhen" was awarded the first batch of "industry cluster regional brand construction demonstration zone" by the Ministry of industry and information in 2016. At present, the concept of "Shenzhen lingerie leading dance China" has been deeply rooted in the hearts of the people. "Shenzhen underwear dancing world" is a long held policy of the association. It will continue to lead underwear enterprises to go out and improve the international competitiveness of Shenzhen underwear in the future.

In recent years, Ethiopia is one of the countries with rapid economic growth in Africa.

At present, a number of Shenzhen enterprises have invested in Ethiopia and actively engaged in economic and trade exchanges. Ethiopia has become one of the important target areas for "going out" of deep enterprises.

The Shenzhen underwear's exhibition in Ethiopia has promoted the exchange and common development between Shenzhen underwear enterprises and Ethiopia. At the same time, it has demonstrated to the world the strong fashion power of underwear in Shenzhen, and further developed the national underwear of Shenzhen as a national business card on the international stage.

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