Topic Becoming The Focus Of Luxury Brands

According to the world clothing and shoe net, in April this year, the company launched a "IKEA shopping bag" Frakta, which looks exactly the same as IKEA's yellow and blue shopping bag, but the price is RMB 14752 yuan.

The bag was once made.

The most popular single products in the world, all kinds of scripts and P diagrams appear on social networks. The limelight is not two.

Whether the bag is bought or not, the heat of the topic is fry.

Even IKEA, who was "copied", responded by saying that it was a great honor for the Paris to use IKEA's environmental shopping bags.

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Nothing can defeat this large multi function shopping.

IKEA sells for only 99 cents.

In recent days, we have pushed a daily shopping bag. It looks different from our usual shopping bags, but it costs US $1100, but the material is not paper but calf, and it is Nappa.

Handle and inner pocket details.

From the material, it is worth the price, but from the design point of view, it really can not see any good.

Many people are surprised to see more and more fashion circles.

Actually, Paris is not the first big designer to imitate cheap product design.

In recent years, this kind of design has emerged one after another, and luxury brands are beginning to lose their enthusiasm.

Colette, a high-end department store, has launched a big blue shopping bag with dots decorated with IKEA, and LV has produced a thousand dollar plastic raincoat and a woven bag.

Jil Sander Sander launched a paper shopping bag; Vetements "plagiarized" DHL's staff's work clothes. Similarly, Gucci, D&G and other big brands launched the imitation Shanzhai version of the big Logo T-shirt.

Facts have proved that these "plagiarism" achieved quite good marketing results, and achieved the desired results.

In addition to luxury goods, some light luxury goods and high street tide cards have joined the camp, and various shopping bags have been launched.

If the person on the back is so poor, minutes are like the "old farmer" who sells vegetables to the city.

This trend of imitating cheap money has reached a climax with the Frakta of Paris family, and has become increasingly fierce.

Artistry and aesthetics are not considered in these products, and topic is mentioned in the most important position.

Through this teasing way, brands create a "excitement point" among consumers, giving them a frenzy of discussion in social media and other channels.

Though this way is a bit out of line with luxury high-end luxury, it turns out to be very effective, to mobilize the interests of consumers, and to enhance the brand's impression in their minds. For example, when you visit IKEA next time, you will think that Bali has a same bag.

Last year, Vetements's DHL work clothes became models, bloggers, stylists and photographers, the protagonist of Instagram.

The designer openly admitted that the design was "ugly", but there was no way, because consumers' taste was influenced by social media and popular stars. They liked the ugly and explosive cheap design and wore a joke and taunt.

Ugliness, but we all admire it.

Aleksandra Szymanska, a fashion analyst, thinks that luxury now derives another meaning, which is to impact on people visually, which is different from the big Logo's identities and status a few years ago.

Luxury brands began to add some non fashionable elements to design, because they are popular enough on social networks, open up, can cause discussion and make people look cool and cool.

Not only for marketing, it also makes money, earning 28 million 400 thousand pounds by DHL T-shirt and designer Hindmarch.

Gucci sold 1000 pieces in the big Logo10 week, and became the Net-a-Porter's exploding money.

A professor at Goldsmiths University believes that the design of such a strange fashion item is not to declare war on traditional luxury goods, but to create a new fashion business mode - profit from social media participation and even criticism.

The public is happy to see the image of a big company fall into the abyss, overturned or even ridiculed in public.

This is a label that refuses to brand, but does not refuse to wear a brand name product to ridicule the fashion age, but does not know whether it is a progress or a retrogression?

Fashion participants have to face the rules and order changes.

This is a time when young designers and tide makers have launched a T-shirt marked Chanol instead of Chanel.

Fake? Plagiarism? Originality? Fame? These are all blurred, and everything will start fairly.

More interesting reports, please pay attention to the world clothing shoes and hats net.