Inventory Of 10 Influential Global Fashion Buyer Stores

In the past 25 years, only a few people in the fashion retailing industry are in the "four largest".

Center - New York, London, Paris and Milan - these four institutions have the ability to significantly affect the appearance of multi brand retail.

The concept stores, including Opening Ceremony, Dover Street Market, Colette and 10 Corso Como, are elaborately organized from the products of international luxury brands and local emerging talents. These concept stores have become synonymous with their urban fashion, music and art scene, and have nurtured the surrounding communities.

According to the world clothing and shoe net, over the years, affluent consumers in intermediate and emerging markets like to believe that single brand luxury stores and large department stores as a source of fashion inspiration, embrace this multi brand retail concept at a slow pace.

But in the past ten years, with social media and

The globalization of fashion has opened the door to these niche markets.

Now, creative regional boutiques around the world are passing the world.

The card is introduced into the local market and provides a global platform for local designers.

Thus creating a fashion palace in their own ecological environment.

Here, BoF exchanges with 10 leading multi brand boutiques outside the "four big" fashion centers, and they are making waves in the local markets of North America, South America, Europe, Africa, the Middle East and Asia.

Roden Gray Canada Vancouver Canada

Roden Gray

Last year, according to Euromonitor data, Vancouver's multi brand retailing became the largest distribution channel for the local fashion market for the first time.

Roden Gray, one of the early gamers, was founded in 2007 by Ken Wai, Davie Fernandes and Rob Lo. Since its opening, it has provided diversified menswear brands, ranging from old high-end brands such as DVF, Moncler, OAMC to Vancouver local DVF.

"Ten years ago, the men's wear market in Vancouver was more conservative, basically guarded by traditional brands rather than luxury brands or new brands.

Over the past ten years, Lo has been telling BoF that the demand for brand and personal expression has broken out and the market is changing in this direction as a result of the rapid growth of social media.

For Roden Gray, Gastown is a historic and dynamic neighborhood. It has a synergistic effect on the online and offline industries, which is adjacent to multi brand boutiques such as Haven, Livestock and Neighbour. The electricity supplier has also been an important part of enhancing consumer interaction.

"The core of offline shopping is trying on clothes," Lo said. "But on line, we are concerned with online shopping experience as a story.

The success of Roden Gray is inseparable from the cultural diversity of Vancouver. It can be seen from its consumer group and brand mix.

"This is a good opportunity to introduce brands in different countries, but for consumers, it is more of a new way to enhance their social and cultural horizons."

Lo added that he pointed out that some of the "post-modern" luxury brands such as OAMC, Alyx and Ready Made had a particularly sharp sales performance.

Via Fores Fores Brazil, China

Via Flores

Brazil has about 148 thousand and 500 people with high net worth, of whom about $3 trillion and 700 billion is spent on consumption, but many brand boutiques have never found opportunities.

It was not until 2000 that Via Flores opened.

"This store was founded by my grandmother Sonia Isnard," said Joana Nolasco Freitas, who joined the retail industry in 2003 and is currently the fashion director of Via Flores.

"At the beginning, there were no multi brand stores related to fashion in Rio De Janeiro.

Sonia decided to open their own stores, and consumers could find young Brazil designers and international designers whose mainstream vision was not covered, "Freitas said. Many local designer brands of this boutique include brands such as Nannacay, Isolda and GlorinhaParanagu, which are put together with DvF, Paule Ka and Equipment in the store.

"Many brand stores that opened in Brazil used to learn from Via Flores.

We are also the first to do business, "she added.

In response to high tariffs on the country, the price of luxury goods is too high - sometimes up to fifty percent or sixty percent - Via Flores will put a lot of effort into building customer loyalty.

Brazil consumers like to keep close relationship with brands. This is why we try to make customers feel this intimacy and try to build relationships with customers.

They like to find brands and trends in mainstream vision.

Overall, they expect shopping experience is not just about products, "Freitas said.

Storm Copenhagen, Denmark

Storm Source: Courtesy Storm

Storm concept store, founded in 1994 by Rasmus and Line Storm, is located in the corner of one of the popular Indre By shopping districts in the city of Copenhagen, located between the two Acne Studios flagship stores in the city.

In the past few decades, Storm has become a fashionable space in the city, providing a lot of brand combinations, including C line, Thom Browne and 032C.

"Retail business in Denmark did not work," said Rasmus Storm, the helmsman. "At that time, the establishment of high-end fashion terminals was particularly backward.

Over the years, Copenhagen has developed into a mature and independent market.

According to the statistics of industry organization Dansk fashion and textile company, the value of Danish Fashion reached 42 billion Danish kronor (US $5 billion 650 million) in 2016. Over the years, multi brand retailers continued to grow, including Wood Wood, Norse Store and iiL7 entering the market.

"We have been well prepared.

We stick to the avant-garde vision and keep in touch with our target groups. At the same time, we define the future of multi brand stores.

"Step by step, trust your vision and define the market, which is the future of multi brand retailing," Storm said.

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Renaissance Antwerp, Belgium

Renaissance Source: Courtesy Renaissance

Renaissance is located in the famous Meir area of Antwerp, located in the old six hundred and fifty square meter Yamamoto Teruji building, founded by Fr e d ric Somers in 2010 to match the establishment of its multi brand boutique Blue.

Belgium has a population of only 11 million 300 thousand, a small market for luxury brands, but has no shortage in the fashion industry. This is the birthplace of the Six Gentlemen of Antwerp. Brussels also has La Cambre and royal academy art of top fashion colleges.

"There are many stores that sell big brands and commercial brands, but there are not many stores that sell niche brands.

And we are facing this gap, and every season we are ready to find brands, "Somers said. He began selling the unknown Sacai at that time, which gave birth to Renaissance's further exploration of its brand positioning.

"We notice that people like to buy unique products, and we can always surprise them," he said.

Renaissance's products include the new brand Magda Butrym, Attico and Fear God, as well as Dior Homme, Marni and Helmut Lang.

In order to further develop business, the planned e-commerce website launched in September adheres to its spirit of providing the best quality new brand.

"Our customers want some unique products with a soul," he said.

It's not something that everyone else has, "Somers said.

Voo Store Store Berlin, Germany

Voo Store

Herbert Hofmann, creative director and purchasing director, said: "we plate Berlin's vision through international and local fashion brands, modern design, visual culture and music. We don't want to focus on short-term trends."

Voo Store was founded in 2011 by Berlin brothers Yasin and Kaan Muejdeci in Berlin's rough and diverse Kreuzberg area.

"In the past 6 years, Germany has further focused on the fashion industry and many other creative enterprises. It seems that the potential of the German market and the purchasing power of the people have been re developed," he added. In recent years, the creative industry in the city has become more specialized, and has now passed more than 2500 fashion industries.

Today, Voo Store combines the recognized brands and new international brands, such as Raf Simons, Jil Sander and Rejina Pyo, etc., and also absorbs the progressive local brands such as Goetze, GmbH and Reality.

"The German market is very challenging and special.

The attention of traditional brands is very strong.

But we also realize that young customers are shopping more and more, so there is great potential to do "interesting" fashion.

This opens up the market for more new brands. The luxury fashion industry here is not like the fashion, charm and exclusive description elsewhere, Hofmann said.

Asthik, Ukraine, Kiev

"The fashion market in Ukraine began to take shape after the independence of the Soviet Union in 1990s. By 2014, there was an obvious distribution: luxury brands showed the status and income of customers, and high-quality casual clothes were for everyday life.

Integrated fashion hardly exists. "Dmitriy Ievenko co founded Asthik with its business partner Asya Mkhytaryan in 2014 to make up for this gap.

Since its opening for 3 and a half years, Asthik has been called the weathervane of Ukraine. It has displayed the brand vision and the fashionable and innovative characters, such as Thom Browne, Simone Rocha and Delfina Delettrez, as well as the cooperation with the cutting-edge Ukraine designers, directly looking for consumers with individuality and uniqueness in Ukraine.

Asthik is also the name of two holding companies. It was founded in 2009 and operates Provocateur and Valentino stores. It also has Buro24 / 7 digital department in Ukraine.

The Ukrainian people began to stop paying attention to symbols of status and their passion for Logo.

Asthik became the first place for this purpose, "Ievenko said.

"Asthik's purchase options are non-commercial, purely about fashion.

We have also decided to take risks in this area, especially since the start of Asthik coincide with the beginning of the revolution and war in eastern Ukraine, "Mkhytaryan added.

The luxury industry in the country is still fragmented, causing consumers to be sensitive and rational to purchase prices.

To win this point, Asthik is building a strong community around its stores.

Mkhytaryan said, "we educate consumers, mainly through social media, to expand the market for smaller brands.

Our love for young people and our unique preferences also affect our customers. They believe that Asthik provides the latest products. "

KM20 Moscow, Russia

KM20

As one of the early conceptual retail spaces in Moscow, Kuznetsky Most20 is famous for introducing JWAnderson, Martine Rose and Marques Almeida into Russia. Today, we can see Vetements, Off-White and Gosha Rubchinskiy in the high-end street brands.

"KM20 represents the complex combination of the most avant-garde and talented brands from all over the world," Karput opened in 2009 at the age of 25 and received her husband's financial support.

Before the KM20 opened, the market was completely concentrated on mature luxury brands, luxury brands were stereotyped, and for the rich market, suburban street markets and shopping centres were substitutes for cheap and counterfeit products, "she added.

In a very short period of time, KM20 managed to raise a whole new generation of cool children, who regarded retail as the holy place Mecca as everything, including fashion, culture, music and gathering and gathering.

Karput said: "we have been working hard to bring the hottest and stylish designers to the market and name the Russian consumers."

She believes that although Moscow is slowly becoming a new fashion capital, many consumers remain conservative in choice.

"Not everyone is going to try new materials and fabrics," he said. "Designers can decide whether polyester or PVC is the best for his series, but Russian customers will always doubt it."

In October, retailers will move to a larger position to further reform the retail industry.

This is not just a shopping space, but a way of life.

All our customers and friends are part of this very special team, "Karput said. In order to launch new space, retailers have planned 20 exclusive cooperation and customized furniture for Raf Simons and Y/Project.

"This is what people want now -- a special color matching, limited edition print, something they can't buy elsewhere."

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Luminance Johannesburg, South Africa

Luminance

"The luxury market in South Africa is still smaller than developed markets," said Judy Dlamini, chief executive and co founder of Luminance.

Dlamini was founded in 2012 and is working with business partner Khanyi.

Dhlomo was originally a small shareholder with no business involvement.

In July 2014, she took over 100% of equity and executive management and expanded rapidly, and opened second Luminance stores in Sandton, followed by two online platforms in 2016.

Luminance, as the leading multi brand store in its market scale, has found a victory formula to defeat the national retail trade recession.

Dlamini explains: "we decide to switch points, their needs, then optimize and integrate our distribution channels to attract consumers and potential customers."

Dlamini explains, "their shops offer international brands such as evening wear brand, Oscar de La Renta, Roland Mouret to Jimmy Choo and Manolo Blahnik luxury footwear production line.

It also provides national brands such as David Tlale, Erre and Suzaan Heyns, as well as modern, more economical product lines, such as Acne Studios, Alexander Wang and Vince, to accommodate young people.

"Young fashion frontiers often have affordability problems in our market," she said. "But we have identified valuable single products and more people oriented luxury brands, which they can afford."

Symphony, Arabia, United Arab Emirates, Dubai

Symphony

Since its establishment by Emirati entrepreneur Salama Alabbar in 2010, Symphony has sold more than 80 international brands, including Balenciaga, Gucci and Valentino, and Abbayas, Bouguessa and Madiyah Al and other local brands.

"I feel that the boundaries between local and international tastes are becoming increasingly blurred," said Farah Mounzer, the chief buyer, who has been buying goods for Symphony since 2013.

"Foreign businessmen are buying more local designers, and vice versa.

We also note that we are not targeting specific nationality, but a certain kind of woman related to our vision and style, "she added.

Since its establishment, retailers are located in the famous fashion Boulevard of Dubai Mall. It is the first and the most luxurious concept multi brand boutique in the shopping center, which aims to fill the gap of the real boutique in Dubai market.

It changed the view of Dubai fashion industry and won the prestige of fashion boutique customers.

Mounzer said the popularity of the store stems from its consistent voice and ability to communicate with global consumer groups: "to succeed in this area, we need to imagine the target customers without specific nationality or stereotype.

Compared with French expatriates living in Dubai, UAE women have more in common with Saudi women in terms of consumption behavior and style.

"

Runway Hanoi, Vietnam

Runway

When Hoai Anh Tran founded Globallink in 2006, her goal was to become Vietnam's most famous local franchise partner, including selling Chlo, Marc Jacobs and Givenchy brands.

With its rapid success, more brands regard the company as its exclusive distributor in the country. However, the market size and quality shop are not in harmony. The scarcity of the latter leads to a demand exceeding the supply of single brand retail space.

As a result, the multi brand concept store Runway was born. At present, there are shops in Hanoi and Xigong, and more than thirty brands, including C, line, Alexander McQueen and Comme des Garcons, have been sold.

"In the past, there were only a few small department stores in Vietnam, with a limited number of standard" shop stores "providing sophisticated brands.

There is still a shortage of new modern concept stores, although slowly the number of outlets and domestic and foreign brands is growing, "Anh Tran said.

As Vietnam has many conditions conducive to the expansion and development of the luxury market, the growth rate of GDP, political stability, the increase of young people and disposable income - the interest in luxury goods is indeed increasing.

The "affordable" luxury brands such as Theory, Acne Studios and Alexander Wang have grown very fast and have contributed enormously to our performance.

We firmly believe this is because they can meet the needs of this rapidly growing middle class group, "added Ahn Tran.

In order to maintain its leading position in the increasingly saturated fashion market of the country, Runway focuses on building consumer brand loyalty.

"I believe so far, Vietnamese consumers spend more time abroad than they do at home," he said.

The key to success is trust.

Providing European retail prices is our next goal. We can achieve this goal only if we have greater support from international brands.

More interesting reports, please pay attention to the world clothing shoes and hats net.