"Her Economy" Is Normalizing. Anta And XTEP Are Going To "Start" The Women Market This Time.

Recently, Anta announced the signing of Zhang Li, Cage announced the signing of Tang Yan, XTEP announced the signing of Zhao Liying earlier this year.

Many sports brands aim at "her economy", and they dig deep into the women's sports consumption market.

Last week, Anta announced its formal signing with Zhang Li, the goddess of temperament, to launch a new women's brand and "meet yourself".

The signing of the new proposal is also an important sign that Anta aims at "her economy" and tries to force women's market.

Also in recent days, network exposure Chinese actor Tang Yan will endorse famous sports shoes brand Cage, plus earlier this year XTEP announced the signing of actress Zhao Liying to open the XTEP sports girl new image.

In 2017, the women's market became a hot spot for sports brand soldiers.

In June 15th, Anta announced its formal signing with Zhang Li, launching a new women's brand to advocate "meeting yourself".

This signing is regarded as an important symbol of Anta's women's market.

According to the analysis of the industry, the promotion of this women's category, Anta broke the traditional promotion methods of the past sports brand focus movement itself, from spokesmen to advocating and follow-up marketing activities to focus on the life of the new urban women, and sport is just a part of life, trying to reach the resonance between the brand and consumers at the emotional level.

"Meeting yourself" aims to encourage urban women to break their prejudices and solidify their cognition and become directors of their own lives, so that they can live a rich and free life.

It is reported that Anta's "meeting yourself" is quite different from other sports brands.

In the face of escalating consumption environment, consumers' demand for sports brand and sports products is also constantly upgrading.

In addition to working hand in hand with Zhang Li, Anta also invited its spokesperson, the "first beauty" of the Chinese sports world, called Zhang Doudou, the trampoline queen He Wenna and others to launch a series of women's fitness videos in the hot fitness community, and will also combine excellent design teams to enhance the fashion design of the products.

"Brand focuses on women's life feelings, fashion products, activities, life experiences and Internet community", which will become the four core of Anta women's promotion.

Almost at the same time when Anta signed the contract, the industry also came to the news that famous sports shoes brand Cage will sign the Chinese actor Tang Yan, and Skech's recent popularity in the market has been overheating again.

Skech is a brand born in 1992. By 2016, it had surpassed Adidas and became the second largest sport shoe brand in the United States, second only to Nike.

In fact, the women's sports market in force also has the XTEP of the same city.

At the beginning of this year, XTEP announced the signing of actress Zhao Liying as the 2017 new spokesperson of the brand. On the basis of the consensus of "sports fashion", Zhao Liying will fully open the new image of sports girl.

Wang Qiang, special assistant to President of XTEP group, said XTEP is especially in the industry.

Sports and fashion have unique advantages.

By virtue of his own strength, Zhao Liying has perfectly interpreted so many good characters and is very popular among young people.

"She has always shown people in a youthful and lovely image, which is very much in line with our positioning of sports life and fashion products, and her journey and the spirit of courage to accept challenges and struggles are also very connotations of sports. Moreover, more and more women are joining the ranks of sports. Therefore, apart from sports life and fashion, we will also fully display the beauty of Li Ying sports, and her side is a less known aspect and a changing aspect of her.

We will first promote women's sports and call for more women to move. "

With the continuous improvement of living standards, the Chinese public

Accelerate expansion.

In recent years, more and more Chinese women have joined the ranks of sports and fitness. The female consumer groups have become the potential users of the sports products market in China.

A series of new movements of sports brands such as Anta and XTEP are the reconsideration and layout of women's market.

Nowadays, companies want to get a share in the women's sports market.

During this year's "38" International Women's day, the sports giant Adidas and the famous running APP Yue run circle jointly launched a challenge called "created by me". In just 5 days, the medal of activity won more than 1 million 200 thousand of the total number of people, and the number of candidates enrolled in the women's experience course reached 3000.

It is understood that the women's experience course under the line is Adidas's professional fitness workshops in Shanghai, Beijing, Guangzhou and Chengdu, creating exclusive women's creative sports experience activities.

It is not difficult to find that the cooperation between Adidas and Yuet Wan is consistent with the two brands at the conceptual level. The strong alliance is linked by touching the female sports market, and is essentially committed to providing users with quality experience and services.

The industry believes that with the growth of traditional sports equipment such as basketball and football, the men's sports market has been saturated by long-term development.

In fact, compared with men's sports, women are

On the other hand, the demand for equipment is larger, and the women's sports and fitness market is a potential area in the sporting goods consumption market.

On the other hand, compared with men, the general women have unique requirements for the materials and styles of sports goods.

Brand image, product design, product quality and other factors have become the decisive factors affecting purchase.

A large proportion of female consumers hope that sporting goods can be functional in all kinds of fitness occasions, and can also meet daily life casual wear at design and appearance level.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.