Tmall Signed Three Big Satellite TV "Double 11" IP Overweight

In the "6 / 18" year, the aftermath of the big push has not been dispersed. Ali has already prepared for the preparation of the "double 11" in the second half of the year.

According to the world clothing shoes and hats net, in June 29th,

The group announced that it will reach a strategic cooperation with Zhejiang satellite TV, Beijing satellite TV and Shenzhen satellite TV, and this year's Tmall "double 11" will be held "three tables and one night".

Zhang Yong, CEO of Alibaba group, said that China's economy is moving towards digital economy and new retail business, joining hands with the three big satellite TV. This year's "double 11" party will trigger the linkage and resonance of consumers in three major economic regions.

This year will be the third "double 11" party held by Ali and the Ninth "double 11" promotion.

From the early deployment time, the intensity of this investment will be great.

Zhang Yong said that this year's "double 11" party, through the cooperation of the three big satellite TV, based on big data and taking the interaction between online and offline as the core, will create a new interactive form and media form to redefine the media.

The way to participate in communication and business future.

Ali introduced Ali group's "big entertainment" section, including the one group (Youku potatoes), Tmall magic boxes, shrimp music and other platforms will also form a joint live broadcast of the evening matrix, to achieve the coverage of Beijing, Tianjin, the Yangtze River Delta, Pearl River Delta three major economic zone crowd.

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"Now it has become a well-known super IP, and the cooperation with the three satellite TV can be regarded as an innovation of Ali's marketing service mode.

Niu Zhenqing, chairman of Beijing satellite media limited liability company, said that Beijing satellite TV is looking forward to producing more new technologies and future oriented viewing methods at Tmall's "double 11" party this year to create a benchmark for future TV programs.

Zhang Yumin, editor in chief of Shenzhen radio, film and television group and director of Shenzhen satellite TV, said that the cooperation between Shenzhen satellite TV and Tmall's "double 11" party is only a starting point. In the future, both sides will create more innovative products in daily programs.

In May this year, Tmall announced the upgrading of its brand image. The slogan was upgraded from "Heaven Cat enough" to "ideal life".

Alibaba group CMO Dong Benhong has said that this means that Tmall has become the global brand pformation and upgrading of the main position.

This strategic cooperation with the three satellite TV has further demonstrated the value of brand promotion that Tmall can bring to businesses.

Dong Benhong said that the global marketing system built by Alibaba will enable huge businesses to get huge business opportunities from content traffic through interactive technology, interactive products and business integration.

In the future, the field of global marketing will be further extended to more extensive media areas such as television, data empowerment for brands, and redefinition of business and future consumption.

Last year, Tmall's "double 11" sales volume was 120 billion 700 million yuan, of which Tmall's "double 11" Gala was ahead of schedule.

Data from several authoritative survey agencies, such as sufred, cool cloud EYE and so on, showed that last year's Tmall double 11 carnival night topped the list of TV ratings in the evening of November 10th.

According to Tmall's data, the total number of fans interaction in the party was 7 billion 400 million times. As of 11 am, the exclusive sponsor of the evening party was 13 flagship stores in Shanghai's Jahwa's mother brand, and more than about 13000000 consumers visited the shop, an increase of 1000% over the evening party.

As a special partner for the "double 11" carnival night, the micro whale has more than 4 million users visiting shops during the party, which is 105 times the same period last year.

Zhang Yong said that in the first two years, Tmall's "double 11" evening party has been a great success. It not only brings huge profits to the brand, but also improves the audience's participation.

This year, Ali co operates with the three big satellite TV companies, joining three of the strongest economic zones in the country, together with the active consumers of more than 500 million people who have ALI, hoping to form a three-dimensional and brand new marketing mode.

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