Sharing Clothing Has Become The Trend. Do You Dare To Wear It?

According to the world clothing shoes and hats net, for many female consumers who love beauty, they always feel that there are few clothes in the wardrobe. Most consumers often start buying crazily at the same time as wages, but new clothes often face embarrassment that they can not wear them for a few times. The sigh of purse can not save impulsive punishment.

For this reason, some clothing The brand takes the lease as the core and pays a sum of money on a monthly, quarterly, half year or a year basis, so that consumers can choose the clothes to rent on the shared wardrobe platform, and realize the contact between consumers and businesses through courier exchanges.

As a matter of fact, fashion sharing has long been abroad. Rent the Runway, the US apparel rental website, has been popular since its establishment in 2009. Its main rental is the senior dress and other occasions wear, including 50 thousand sets of skirt, 10 thousand jewelry and handbags accessories, customers can hire 150 dollars to 1700 dollars retail dress dress. In December 27, 2016, Rent the Runway announced that it raised $60 million in the E round of financing. Up to now, the total amount of financing has reached US $190 million.

With the continuous innovation of science and technology, the rapid development of Internet technology, human life has also shown the "Internet" mode - fast, intelligent, diversified, and the rapid development of e-commerce fully confirms this point. Facts have proved that people's consumption patterns have changed dramatically. Taking advantage of the hot sharing economy, entrepreneurs, brands and rental websites have joined the field of sharing clothing. The sharing clothing market has ushered in a contest of quality, price and marketing.

The professional clothing sharing platform plays the slogan of "credit rent clothes".

Among the leading enterprises in the field of shared clothing, Dora dream is the first platform to propose the concept of credit renting and credit free deposit. It stipulates that new customers can only get the standard of sesame seeds, and when they pay the deposit, they can get rid of the steps of paying deposit through sesame credit authorization, and easily complete registration and payment.

The upgrade of "rent rent" to "credit rent" is a brand new experience for users. On the one hand, the deposit mode set a threshold for the spanformation of potential users. Many users wanted to try to share such a new way of dressing, but often stopped in front of the deposit. Today, sesame credit reaches 600 points, which allows deposits and rents to be avoided, reducing the threshold for users to use new products.

On the other hand, access to sesame credit can bring more B end merchants' recognition to the shared leasing platform, allowing more clothing brands to participate in the sharing of clothing rental platforms.

For the shared apparel industry, credit free deposit is bound to lead more and more shared service enterprises to the road of credit leasing. At present, all kinds of shared products in the market have no rent deposit service. The large shared apparel rental platform added sesame credit free deposit to improve the market structure of the sharing field, make better use of sesame credit and raise the level of wind control.

For the platform itself, the process of paying the deposit is bound to become a factor hindering the acquisition of new users. The platform and sesame credit cooperation free deposit, this is a good solution to this problem. The cooperation between the two sides is bound to set off a new round of user growth, which has positive significance for the development of shared apparel platform.

　　 clothing Online retailers I also want to share a cup of clothing with shared clothing.

Nowadays, some rental platforms mainly provide rental services for daily clothes. The mode B2C does not receive goods from individual users, and goods are purchased directly from the brand or dealer through the platform. When users add their favorite clothes to the suitcase on the platform, they can start to enjoy a subscription service of 499 yuan a month. These clothes like you can wear it all the time, no time limit, do not like to return to the back and receive a new batch. Of course, the number of clothes in each package is limited. The shared clothing platform provides monthly rental, dress rental and clothing selling services. The rented clothes include Vera Wang, Valentino and other expensive international first-line brand clothing, which are purchased through overseas brand supply channels and special buyer.

The shared clothing platform is open to women through the mode of monthly lease. A monthly fee of 239 yuan per month can be enjoyed during the service period. For the autumn and season changing weather which do not buy clothes very well, this mode greatly reduces the purchasing cost of the vast majority of women.

Whether it is with the brand or Designer The mode of cooperation directly buying clothes is to cooperate with brands. Clothing directly provided by the brand business is oriented to people with different incomes and different geographical areas, and different brands of clothing are also being butted. At the level of cash flow, it is necessary to cooperate directly with the brand or designer to purchase the clothing proprietary mode, which takes up a lot of capital and is relatively heavy in operation, so the cash flow will face greater pressure. In cooperation with brands, the pressure of platform mode directly supplied by clothing brands will be relatively small.

"Shared Wardrobe" APP, including "clothes two or three", "goddess pie", "multi dress dream" and so on, the pattern is very similar, its core is renting. Although there are differences in the positioning of each platform, the target customers are more than 20 year old young women who love beauty. They have not only rents for special occasions, but also have the need to wear large and fashionable fashion in daily life. The prices range from thousands to tens of thousands of yuan.

From the perspective of China's economic development, many industries are facing overcapacity. Many modern people have an unprecedented surplus in material and cognitive terms. This surplus needs to be shared and needs to flow between the society, coupled with the "green", a lifestyle widely advocated among young people, which forms the basis for sharing the economy. Clothing leasing company represents an important aspect of shared economic form, which makes fashion more popular and more popular.

A few years ago, there was a similar renting website for clothing accessories, but in the end it was quietly shut down. Today, through the sharing of the economy and the sharing of the economy, the clothing leasing needs to go through multiple thresholds to truly become a "Star" of the shared economy.

First, the number of users of shared apparel platforms is increasing.

Because garment sharing is basically a tier one city, the clothing brands shared on the clothing platform are also high-end. Take the goddess group as an example, the clothes that they share are VERA WANG, DKNY, VALENTINO and other higher priced clothing brands, which means that the platform side needs to invest a lot of money in inventory.

But there are not many female white-collar workers who are willing to spend money on renting high-end brands, resulting in the bottleneck of growth in the number of users. It is worth mentioning that the number of platform users is the core of the development of shared clothing. Only with the constant growth of the number of users can we continue to expand the new economic mode of sharing the clothing rental.

Two, the big name sharing mode of clothing sharing funds, and capital flow is difficult.

The rental of daily clothing is an important means to expand the scale of users. But most people do not want to rent everyday clothes, neither quality assurance nor economic cost. Now the target audience of these garment sharing platforms is the white-collar women in a second tier city. They often have certain requirements for shared clothing brands.

If the shared clothing platform is 500 yuan for a single piece of clothing (now the price of the daily clothing of the rental platform is not low, ranging from several hundred yuan to several thousand yuan), members can occupy at least 1500 yuan each time they choose three clothes. The more the number of users, the more funds will be placed on the platform, the greater the pressure on the platform in cleaning and logistics.

In addition, because the rent is too high, on the one hand, the low-income consumers are excluded; on the other hand, most of the high-end users tend to consume and have some economic ability, so they see that the rent and purchase price are rather reluctant to rent, but they buy more with a little more money. The pricing of clothing often determines the development of shared apparel platform.

Three, sharing apparel platform profit model has not yet been clear.

With the rapid popularization of shared economy, clothing sharing has fully changed the traditional way of clothing sales, and the value of shared products is to maximize the use value of the product itself, and it will create economic value only when people use it. Therefore, the charging mode of shared platform is basically based on the frequency of usage, the more times it is used, the higher the income. This is the internal demand of enterprises, and it is also the basis for making profits.

But considering the cost of clothing turnover, inventory, logistics and so on, it is difficult to support the development of a shared garment platform by only a few hundred dollars per month.

Four, clothing hygiene is a psychological obstacle for consumers.

According to the survey, many people are skeptical about the issue of clothing hygiene. In the past, the thought of "wearing the clothes of the boss" has changed. For shared renting platforms, apart from docking more brands and more popular styles, they must also improve cleanliness, including cooperation with laundry factories, or even self cleaning centers.

Five, the high cost of repairing high-end clothing.

If the user's return dress finds serious damage or stains during the quality inspection process, the platform will be designated by professional personnel. According to the condition of the damage, it is decided that the user will need to pay the additional cost caused by the dress repair. This part of the fee will be deducted from the deposit after confirmation with the user phone. The remaining deposit within 24 hours after the completion of the repair will be returned to the user's account.

This is the solution to the problem of sharing clothing on customer damaged clothes, but this solution will obviously cause some pressure on the platform. Most of the rental apparel is large and expensive. If the damage is serious, the customer's deposit can not make up for such a loss. This is a crucial problem for small and medium-sized start-ups and venture capital startups lacking capital support.

As a new business mode, shared clothing conforms to people's consumption concept and psychology and the trend of the times. Since ancient times, people have loved the heart of beauty. The development of the times has also made people have a stronger pursuit of beauty. The pursuit of clothing is the most obvious and easy pursuit of beauty. However, people always have a feeling of new and old clothes, but buying new clothes constantly is a costly expense for a considerable number of people, or even unable to pay. If you can wear different clothes by sharing clothes, you can avoid the embarrassment of throwing clothes aside and save a lot of money.

Overall, the innovative business model of "shared clothing" can enable more people to enjoy the pleasant experience brought by these commodities at affordable prices. Both for individuals and for the whole society, it is a very environmentally friendly and sustainable way of development.

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