LV Prosecute Amazon Merchants To Clean Up Fake Goods

The most positive thing is to fight against fake products.

Brand, Louis Vuitton is definitely one.

Because of its high popularity, large trademark recognition and long history of counterfeiting, all these young and old people know about it.

It's very easy to encounter fraudulent practices.

According to the world clothing and shoe net, the French brand has recently won a new round of anti fake lawsuits.

Nearly 30 businesses run on the website.

Most of these businesses do not operate in the US and lack detailed registration information, but they are interested in selling counterfeit products to the US market.

According to the world clothing and shoe net, the products in these shops cover 15 separate trademarks of LV, including the most popular letter combinations on the market, such as grid double color letters, abbreviated spelling and so on, and these signs are all printed on leather or cell phone shells in chaos.

At the end of May, LV began to prosecute these businesses, trying to prevent them from selling fake goods, and also prohibited them from re registering new stores after giving up their existing Amazon stores.

For sellers, the value of counterfeit LV products sold is as high as $60 million.

At present, the federal court of Florida has decided that the shops must be closed, but the part of the trademark litigation still needs time to be determined.

In addition, LV is looking for products that have been sold for $2 million, and calls for payment services such as Amazon Payments Inc. and PayPal to cut off any capital pactions with the defendant business.

The lawsuit undoubtedly reveals some flaws in Amazon's model.

When Amazon introduced third party sellers in early years, many people questioned the quality control of genuine products.

According to LV, fake buyers also participated in online marketing, and enjoyed the optimization of search engine algorithm. "By depriving the third party of fair competition, the defendants have caused concurrent and indivisible harm to LV and the consumer public, resulting in LV trademark and reputation being damaged, and increased the cost of selling products and educating consumers through the Internet."

LV said in a statement.

However, the third party platform mode is hard to vanish in the business strategy of big business, the main reason is two.

First, either the platform charges more to the third party seller than the proceeds from the proprietary business. Secondly, the third party's products can make up for the shortcomings of the proprietary choice and increase the consumer's choice.

In order to do well in the second point, we need the platform to strictly select and control the seller's goods, but as we can see, the situation of Amazon is obviously out of control.

Of course, the business dilemma is just increasing the channel problem of luxury fakes. From the root of it, it is too difficult to really eliminate counterfeit goods.

LV has been involved in lawsuits in recent years, and has commissioned a law firm in Beijing to collect evidence to inspect the merchants who have infringed their trademark rights. Roger told reporters: "cracking down on counterfeit plagiarism is an important part of LV's sustainable development."

In 2009, LV launched a total of 9489 counterfeiting searches and 26843 anti fake lawsuits.

But it also failed to stop the emergence of new fake products, and LV was also accused of hype as a false accusation.

The same problem is also found in many luxury brands such as Cartire and Prada. They often invest a lot of money and manpower to fight against fake products, but little effect is achieved. In the final analysis, they only focus on the sales side but ignore the result of the fake industrial chain.

The Internet is undoubtedly an important part of the industry chain, especially pnational electricity suppliers can use global trade logistics to escape the supervision of a single country, and improve the difficulty of investigation.

This means that it is necessary to achieve international cooperation in luxury counterfeiting. If data from different countries can be connected and the detection technology is improved, the effect of counterfeiting will be greatly strengthened.

However, although it is easy to say, this road is still a long way to go.

More interesting reports, please pay attention to the world clothing shoes and hats net.