Han Du Yi House How To Move Forward In The Fog

According to the world clothing shoes and hats net, in an era called "the second half of the Internet",

Enterprises need to pform, upgrade and break through.

"Concept", to promote the fashion industry's new round of "contention of a hundred schools of thought".

Some advocate "full channel" and open up a new round of channel integration, trying to seize the opportunity of customers' indifference experience.

Some online brands are open.

The path of pformation is large-scale offline layout.

Some bet on cross-border electricity providers, looking for new growth points......

However, in the continuous exploration of e-commerce, O2O, C2M, personalized customization and other innovative ways at the same time, offline traditional retail has not yet recovered, online retail growth has gradually slowed down, the industry is generally in the "fog forward" state.

Under such circumstances, how did Korea maintain its fast growth and take the lead in the business activities?

By borrowing electricity supplier Dongfeng, South Korea is rising

The rapid development of e-commerce in China is accelerating the integration with various industries and becoming a new driving force for China's economic development. "Double eleven, 618" and other activities have become a great event in the business of electricity.

At the same time, the development of information technology also provides a solid foundation for accelerating the application of the industry and e-commerce.

Founded in 2008, Han Du initially positioned itself as a women's clothing brand. With the help of e-commerce, the brand expansion in 2102 was successfully promoted into an Internet garment incubator brand.

In the field of electronic commerce, a stable and efficient information system is a necessary condition for the long-term development of enterprises.

However, compared to manufacturing, retail and other traditional industries, the information experience in the field of electricity providers can be said to be very scarce.

As a pure electric business Internet company, Han Du Yi house always adhered to the complete software company structure to set up the information center of Korea capital after entering the stage of stable development.

According to Zhao Hongliang, head of information technology in Korea capital, the construction of information technology in Korea is mainly carried out in four periods.

Before 2010, Han Du was in the stage of strategic development. During the period, it mainly used the software of the industry to download and deliver orders, so as to solve the business problems of the early development of Korea.

From 2010 to 2013, Han Du formally set up a smaller IT team. However, due to the new recruits, the construction of information technology in Korea was mainly outside.

From 2013 to 2016, ROK built a strong IT team, and independently developed a complete set of IT systems, so that all Korean businesses run in their own R & D systems, aimed at on-line offline business.

By 2017, after third stages of data accumulation, the ROK solved problems of longitudinal precision through a series of algorithms and models, and substantially improved the scientific nature of decision-making through technology.

At the same time, through the technology itself, the practice of some businesses has been changed and the efficiency has been greatly improved.

At this stage, the goal of ROK is to make all data operational.

From brand to platform, build Korea 4 Internet Ecosystem

Due to the alternation of the electronic business platform, Han Du has also become a fast developing enterprise. In the process of development, South Korea is constantly making new attempts.

Prior to that, Han Du was known as the "business group" in the "product group" system. Under this system, nine systems, such as Korean intelligence, Korean media, Korean capital storage and pportation, Korean customer service, Korean capital manufacturing, Korean capital operation, Han Du image, Han Du University and Korean Capital Partners, were gradually formed.

In 2016, ROK announced that it would open the nine systems in an all-round way, create a two level ecosystem and enter the stage of Internet brand ecosystem, that is, Korea's clothing house 4.

According to Zhao Hongliang, the two level ecosystem of Han Du she is based on an ecosystem of operation oriented to Tmall, Taobao, Jingdong and vip.com.

The ecology of Tmall, Jingdong and vip.com is to establish links between merchants and consumers through the distribution of traffic, so as to realize the replacement of commodity flow and capital flow. The two level ecosystem of Han Du she house can enable the enterprises in the ecology to share the capacity of Han Du she in the field of electric business. Based on operation, from the design to the flexible supply chain to the promotion of goods, and then to the delivery, after sale and other complete supply chains, every link needs scientific and high quality operation under the increasingly fierce market environment.

This is a high threshold for many small and medium businesses, because not all small and medium businesses have strong abilities in all aspects.

Therefore, the opening of the nine systems by South Korea is to help businessmen willing to cooperate, strengthen weak links and enhance competitiveness, which is also the two level ecological concept advocated by ROK.

BPM will help Korea to achieve process integration.

The development of Korean capital in recent years is closely related to IT, and the position of information technology in the development of Korean capital is becoming more and more important.

Han Du's IT system supports its success in the 618, double eleven and other online shopping activities, which perfectly meets the challenges brought by the volume of traffic during the activity, the surge in orders, the shortage of inventory and delivery.

However, during the development of information technology in Korea, different business systems brought huge benefits to the company, but also brought new problems to Korea.

According to Zhao Hongliang, at present, many practical businesses in South Korea have put forward new requirements for complex systems, that is, the integration of business processes between systems.

To solve this problem, the Korean Information Department did a detailed investigation and conducted an evaluation of BPM products on the market. Finally, based on the demand of Han Du for deep integration of business processes, the H3 BPM was finally selected.

Unified entry, real-time demand tracking, H3 BPM system integrated business processes of each business system, request through a single entry, the process can automatically assign tasks to relevant business leaders, and also track progress of the process at any time, so that the person in charge can have an intuitive understanding of the processing of their needs, and eliminate the phenomenon of "the need to sink into the sea".

Integrated mobile terminal, task real-time reminders of H3 BPM can be integrated with WeChat, with new task reminder mechanism, so that task executors can instantly know their assigned activities, solve the real-time reminders of Korean businesses under different business processes, and reduce the business losses caused by flow problems.

The overall control and control, and the promotion of optimization process H3 BPM's monitoring, statistical and analytical tools can maximize the process execution and optimize it.

From 2014 to 2017, it was the three years that Han Du she has been leading in the field of electricity supplier.

At the same time, it is also the three year of intensive innovation in fashion industry.

With the support of information technology, Han Du Yi has become a pioneer of the pformation of the Internet + from the pioneer of business mode, and has become the benchmark of fashion industry pformation.

In the second half of the Internet and industry integration, what splendid performances will Korea have? It is worth looking forward to.

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