Nike Has Announced A New Technology For Shoe Cushioning.

According to the world clothing shoes and hats net, in June 20th,

A press conference was held to introduce a new kind of conference.

Mitigation technology.

They named it "Nike React", which is known as "lightweight, high resilience and durability". The title of the press release announcing the matter was written as "What is Nike React", which can also be plated into "what is the counterattack of Nike?"

As we all know, nearly two years

The competitive strategy has made great pressure on Nike. In its soaring footwear business, Boost shoes can be said to be of great service, and Nike React is also a material technology.

According to Nike, this material is the embodiment of Nike's internal creativity. After hundreds of chemical formula fine-tuning iteration, it finally completed the foam with a similar method of adjusting cake formula.

From the perspective of sole modeling, Nike React is very much like the upgraded version of the soles technology Lunarlon used in Nike running shoes LunarEpic.

Lunarlon's cutting foam has always been the problem of collapse after long rubber trample, while Nike React is said to be able to solve durability problems on the basis of performance.

Nike React was first used in basketball shoes.

Its debut was actually in the recent NBA championship, and the warrior Draymond Green wore a pair of NIKE React Hyperdunk 2017 Flyknit.

At the time of the finals, this pair of shoes with simple color matching did not cause too much ripple in the shoes of LeBron Soldier 11, LeBron 14, KD 10, Kyrie 3 at the foot of Nike's more well-known spokesmen. But less than a month later, Nike once again introduced the soles of this shoe again, which means that this material is likely to be applied to other sports categories in the future as Boost.

In addition to the conventional description of the Hyperdunk 2017: for example, it has "undeniable champion blood" and "more energy feedback than any other pair of basketball shoes," Nike has especially emphasized the revolutionary nature of its soles technology. First, it is part of Nike's "buffer revolution", and "redefined" all other soles including Nike's air cushion technology Air Vapormax which just released in February.

This urgent innovation is due to the fact that the 4 months after the Air Vapormax did not seem to have met Nike's expected effect against Boost shoes.

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On the eve of Nike's 2017 quarter fiscal fourth quarter earnings report, Erinn Murphy, an analyst at the US Paget investment bank, expressed concern about the status quo. Apart from the erosion of rival Adidas, "we haven't seen Nike's massive and meaningful innovation, which can change the narrative of recent products."

He believes that Vapormax is not the technology that can change the rules of the game.

This anxiety has been urging CEO Mark Parker to take more radical action. Not long ago, Nike announced that it would cut 2% of the global workforce, streamline the structure of the regional market, reduce the product mix, and establish a Key City strategy similar to that before Adidas, and establish a more powerful direct channel in 12 cities including Beijing and Shanghai.

Nike React may be one of the means to enhance the value of products in the future, and the first use in basketball category is also conducive to the promotion of the price of new basketball products in the future.

Last year, Nike's basketball shoes went through a round of price adjustment because of the decline in competitiveness, resulting in two consecutive decline in gross profit margins.

At the end of the year's earnings conference, Nike brand President Trevor Edwards once promised that Nike's basketball business will resume growth after May 2017.

Jordan brand member Blake Griffin upper foot Super.Fly 2017.

The Draymond Green with Nike React technology, and another pair of Jordan brand new shoes with the same technology, THE JORDAN SUPER.FLY 2017 will be listed in the global market in August 3rd - whether they will become a new topic for Nike, which remains to be seen by the market.

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