Clothing Store Novice Purchase Classic Tricks

Direct purchase from source (origin or factory)

(1) purchase from the source, reduce the turnover link, the lowest price, small profits and quick turnover, and thus win in the competition.

(2) at present, the economic level of our country determines that business is only the best policy for the masses of consumers.

Apart from quality crafty, price is a particularly important one. Direct purchase from the source obviously reduces the cost of goods purchase, and the price of products can also be lowered.

(3) in the current situation of China's fake and shoddy commodities, the purchase of goods from the source can guarantee the quality of commodities.

(4) with the development of purchase and sale relationship, the goods can be produced and sold for a long time to ensure the supply of goods.

Two, from multiple stores

How to choose the source of goods is a matter of great concern to every businessman.

General operators are willing to buy goods from factories or clothing wholesalers who supply goods at a low price.

But if we only care about the price and ignore the quality, we will not make the business flourish.

When purchasing, we should pay attention to the following points:

1., strictly control the purchase of goods.

When purchasing, we should have a preliminary understanding of the manufacturer and know whether the manufacturer is a legitimate business entity.

2. strictly inspect the quality of the products of the factory.

3. when purchasing, at least two or more suppliers should be selected.

The good thing is:

(1) it can promote competition among suppliers in terms of quality, price and service.

(2) it can effectively prevent improper pactions between incoming personnel and suppliers, such as concave buckle.

(3) it is possible to grasp commodity information and commodity dynamics in a timely manner.

Three, smooth sales

As for what clothing brand is a best seller, besides the conclusion that can be drawn from the sales situation of the store itself, the key is to consider the time of commodity flow and the comprehensive consideration of the supply products.

Because consumers' tastes are changing faster and more diversified.

(1) when purchasing new products, you should not blindly buy it in large quantities. New products may be salable goods, but also may be Diao.

We should buy a little bit first, and then decide after trial sale, do not take up a lot of money.

(2) for popular commodities, we should give full consideration to the time of popularity, so as to grasp the accuracy of quantity.

Four, rely on information purchase.

Clothing purchase is inseparable from market information, accurate information of the clothing industry, so that you can make the right decision.

If the information is not reliable, the business will suffer losses.

And market information comes from market research.

The main methods are as follows:

1. visit the door.

A group of representative users can be selected as long-term contact objects.

2. establish working manuals.

Salespersons, purchasers and relevant business personnel are exposed to consumers a great deal every day. They should consciously record and reflect the opinions of consumers on commodities and accumulate them regularly.

3. establish a shortage register.

It is necessary to register the goods that are not available to consumers.

Registration items are name, unit price, specification, color, quantity, time and so on, which should be summarized daily as a basis for purchase and goods.

4. establish a customer opinion book.

Customer opinion book is an important way to communicate with customers.

At the end of the day, the head of the cabinet should check the customer opinion book, find and catch some tendentious problems, and improve in time, so as to continuously improve the level of purchase management.

Establishing long-term cooperative relationship with factories is equivalent to making free marketing staff for manufacturers. It is very effective.

Quality is very important.

5., you can go to the original place of production!