How Does "Aya" Play Fast Fashion?

Basic necessities of life are the basic necessities of life. For the huge population base, the four major industries in China are trillions of big markets.

Although the clothing industry is at the top of the list, compared to the three major industries, such as the surging tide of entrepreneurship and the emergence of local industry giants, the clothing industry should be more and more cool.

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Such tide card is also an imported product.

Du Xiaozhou, the founder of Aya fashion, said that the reasons for this situation are very complicated. On the one hand, the consumption level of the past few decades is not high, and the demand level for dressing is low; on the other hand, the apparel industry chain involves many links, and consumer demand is also varied.

Because of the market environment and development history, foreign brands have mature experience in the industry, pay attention to brand, quality and fashion elements, and supply chain standardization is high.

Most enterprises in China stay in the stage of OEM or imitation.

However, Du Xiaozhou believes that with the upgrading of domestic consumption, individualization and fashion become the mainstream of clothing consumption, as well as the mature technology of Internet big data, industry 4, flexible manufacturing, and so on, the garment industry is undergoing changes.

The traditional process, from design, proofing, production to new, has not been able to meet the market demand.

Consumers are more interested in fast fashion products that can react quickly, quickly and customize.

This provides an opportunity for the rise of domestic clothing brands.

Therefore, after several years of clothing OEM, Du Xiaozhou pformed and founded the "Aya fashion", positioning fast fashion brand clothing, the main push D&James brand.

According to the world clothing shoes and hat net, there are mainly three ways to play on the fast fashion market: first, build an upstream supply chain, directly to the C end consumers, and make use of the flexible manufacturing mode to meet the evolving consumer demand of consumers. The two is the small B terminals, such as net red shop, independent clothing store, designer, etc., to help them tap the upstream supply chain through the crowdsourcing mode to meet their small batch production needs. Three, the traditional big manufacturers and the traditional wholesalers of pformation, they can also rely on standardized management and control processes and mature supply chain resources, and they can also make the new fast.

AI Qi fashion is to combine these three kinds of gameplay.

Du Xiaozhou introduces that the main purpose of Aya is personalized fashion customization.

Around the D&James brand, Aya set up a C2F custom garment business platform on the Internet, downstream for C consumers, providing customized services for people in the market based on user profile data; upstream garment factory, by directly connecting data between consumers and factories, simplifying channels from factories to consumers, coordinating upstream factories, and improving the operation efficiency of supply chain.

Du Xiaozhou said that the clothing industry is the most sensitive industry to fashion. The key to supply chain is to follow up the market trend and demand changes constantly.

However, under the trend of consumption upgrading, consumers are increasingly pursuing fashion and personalization, accelerating the pace of market and raising uncertainty. The cost and difficulty of operation and management relying on traditional mode are increasing.

Under the traditional mode, clothing brands usually have to make the next season's clothing styles in advance for months or even half a year, and hand over them to the foundry for large-scale assembly line operation.

Because of the long time and the fast changing fashion trend, they are not only able to adapt to the market accurately, but also face the pressure of channel inventory and sales.

At the same time, because the whole business chain is mainly guided by the business, the autonomy of the users is greatly reduced, and the consumption experience is hard to protect.

In the case of AI Qi, consumers can customize garments according to their needs and body data.

Relying on the C2F flexible supply chain built by AI Qi, a garment can finish the whole process of booking, production and shipment within a week.

Rapid reaction and rapid innovation will not be a problem.

Moreover, consumers can also track the order production process in real time, just like querying the express information.

In this process, Aya relies on big data analysis and flexible supply chain technology.

Users need to set up eight data before height, weight, shoulder width, arm length, leg length, chest circumference, waist circumference, hip circumference and so on.

After the user chooses the order, the Aya platform will collect the information to the upstream factory side. The factory will make the production with the help of big data analysis to confirm the style and size, and achieve "tailoring".

It can not only satisfy the consumer demand of C end consumers, but also enhance the agility of F end factories to market demand changes.

At present, there are more than 20 new garments on the mall every day, mainly women's clothing.

There are hundreds of new styles every day.

In the process of user browsing, Aya will conduct user portrait based on user behavior data and intelligent algorithm.

Even if there are many new styles, the system will give priority to users' preferences and preferences to different users.

This is the same logic as today's headlines.

In Du Xiaozhou's planning, the C2F mode of e-commerce platform is the core.

Around this platform, AI Qi has made a layout for all aspects of the garment industry.

In terms of C consumers, apart from the electronic business platform, Aya also created an open "cloud pen" fashion self media platform, a mall live platform and a Aya community, adding user stickiness through elements such as KOL content, activities, net red live broadcast and social interaction. Besides ordinary consumers, KOL, net red, small B merchants, fashion models, fashion designers and so on can also build their own brands through these platforms, and can reach the front-line users, which can go directly to industry suppliers, thus achieving commercial value.

After entering the F terminal, users can obtain user orders, demand data, and designer and model resources through Aya.

At present, Du Xiaozhou has made these plans one by one, and the whole process of the AI Qi mode has gone through.

According to Du Xiaozhou, there are about 200000 registered users in the mall, and more than 3000 registered civilian models. There are more than 1000 red cast nets, many of which are fashion designers.

At the F end, there are more than 300 garment factories and more than 100 fabric factories.

Under the condition of saturated production, each household can produce 3000-5000 products per day.

There are many suppliers of brands such as Zara, H&M, UNIQLO, pull&bear, Stradivarius, C&A, GAP, Forever21 and so on.

Du Xiaozhou said that the next step for Aya is to promote the platform to the market.

More interesting reports, please pay attention to the world clothing shoes and hats net.