Continue To Promote The Development Of Youth Industry, POOVE Won The 500 Most Valuable Brand In China

A few days ago, the Fourteenth World Brand Conference was held in Beijing. The World Brand Lab, the international authoritative brand accreditation body, launched the 2017 edition.

On the list, POOVE is once again ranked among the top brands of teenage fashion.

The world brand laboratory is recognized as the world's three

One of the evaluation institutions, its research results are regarded as an important basis for intangible assets valuation by many enterprises at home and abroad.

China's 500 most valuable brand is selected by the world brand laboratory through data collection, investigation and research, and has been selected from thousands of enterprises in various industries. It covers all the strong brands that are active in the Chinese market, and has attracted wide attention from the industry and the public.

In this assessment, POOVE is once again ranked among the 500 most valuable brands in China with its competitive advantages in terms of brand, product and terminal.

It is reported that only one POOVE brand is available in the youth footwear industry.

Deep interpretation of brand connotation, casting brand core value

Brand core value, as the important criterion of China's 500 most valuable brand list evaluation, is not only the main part of brand equity, but also the guarantee of brand's lasting competitiveness.

It enables consumers to clearly and clearly identify and remember brand characteristics, which is the main force to drive consumers' recognition, love and even fall in love with a brand.

(photo) POOVE is once again listed as the most valuable 500 brand in China.

Since its inception in 1988, POOVE has always regarded brand building as the driving force for the development of enterprises, constantly evaluating the situation and promoting the upgrading of brand strategy and enhancing the core value.

To enhance brand awareness and expand brand influence, POOVE is digging deep channel resources to accurately cover various channels of communication such as mobile Internet media, television media and print media.

Since 2015, the strategic cooperation with CCTV children's channel has been upgraded successfully, which has successfully captured the commanding heights of young industry media.

At the same time, the rise of new media has led POOVE to increase the layout of the mobile Internet and gradually improve its brand marketing strategy so as to achieve the best brand communication effect.

In addition, POOVE has integrated multiple resources to build a diversified marketing model and create brand core values.

Since June 2013, POOVE has joined the "free lunch" public project to provide physical and nutritional support for young people.

In September 2014, POOVE joined the state ministries and commissions to create the "youth home" for China's youth network science base.

Through continuous development of various kinds of public welfare activities, POOVE has gradually established a brand image with positive social responsibility in the minds of consumers.

In 2017, based on the brand positioning of "teenage fashion exclusive", POOVE joined the international trend event, sponsoring the WOD youth group finals in China. On the one hand, it enhanced the interaction between the brand and the target consumers. On the other hand, it also fully interpreted the brand connotation and strengthened the consumer's brand recognition to POOVE.

The industry believes that the strong combination of the omni-directional three-dimensional pmission matrix and diversified marketing mode will effectively promote the continuous upgrading of POOVE brand's core value and brand influence.

Enhance the overall competitiveness of the brand and consolidate the benchmark position of the industry.

In actively grafting superior resources, in-depth interpretation of brand connotation at the same time,

Under the co ordination of President Chen Jinbo CEO, we always keep pace with the times and continue to innovate and upgrade in the enterprise's business strategy and brand development strategy. With the strong comprehensive competitiveness, we constantly consolidate the position of juvenile's exclusive product benchmarking brand.

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In recent years, the second child policy has been fully opened, and the market has gradually expanded. With the 80 and 90's young parents becoming the main consumer products, the consumption patterns of the market are gradually upgrading.

Faced with this market situation, in 2016, under the leadership of President Chen Jinbo CEO, POOVE redefined the brand role and opened up the three strategic upgrading of brand, product and terminal.

Through the brand-new brand positioning, the innovative research and development of the three series of products, such as tide fan, sports and life, and the shaping of the terminal image that is more in line with the cutting-edge trend culture.

We are committed to creating the fashionable lifestyle of exclusive teenagers and becoming the creators and influencers of the trend culture of young people.

This is the finalist.

"It can be said that POOVE's achievements in the field of youth and fashion are positive, and it is also an encouragement to the brand in the future development.

And POOVE, who has been working in the youth footwear industry for many years, will never stick to the status quo. In the future, he will continue to shape the core value of the brand, enrich the brand connotation, and promote the healthy development of the youth fashion industry with the brand vitality and the spirit of the times.