How Long Can It Take To Ride The Share Economy?

A few years ago, there was a similar renting website for clothing accessories, but in the end it was quietly shut down.

Today, through the sharing of the economy and the sharing of the economy, the clothing leasing needs to go through multiple thresholds to truly become a "Star" of the shared economy.

Because garment sharing is basically a tier one city, the clothing brands shared on the clothing platform are also high-end.

Take the goddess group as an example, the clothes that they share are VERA WANG, DKNY, VALENTINO and other higher priced clothing brands, which means that the platform side needs to invest a lot of money in inventory.

But there are not many female white-collar workers who are willing to spend money on renting high-end brands, resulting in the bottleneck of growth in the number of users.

It is worth mentioning that the number of platform users is the core of the development of shared clothing. Only with the constant growth of the number of users can we continue to expand the new economic mode of sharing the clothing rental.

The rental of daily clothing is an important means to expand the scale of users.

But most people do not want to rent everyday clothes, neither quality assurance nor economic cost.

Now the target audience of these garment sharing platforms is the white-collar women in a second tier city. They often have certain requirements for shared clothing brands.

If the shared clothing platform is 500 yuan for a single piece of clothing (now the price of the daily clothing of the rental platform is not low, ranging from several hundred yuan to several thousand yuan), members can occupy at least 1500 yuan each time they choose three clothes.

The more the number of users, the more funds will be placed on the platform, the greater the pressure on the platform in cleaning and logistics.

In addition, because the rent is too high, on the one hand, the low-income consumers are excluded; on the other hand, most of the high-end users tend to consume and have some economic ability, so they see that the rent and purchase price are rather reluctant to rent, but they buy more with a little more money.

The pricing of clothing often determines the development of shared apparel platform.

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With the rapid popularization of clothing, garment sharing has changed the traditional way of clothing sales, and the value of shared products is to maximize the use value of the product itself.

Therefore, the charging mode of shared platform is basically based on the frequency of usage, the more times it is used, the higher the income.

This is the internal demand of enterprises, and it is also the basis for making profits.

But considering the cost of clothing turnover, inventory, logistics and so on, it is difficult to support the development of a shared garment platform by only a few hundred dollars per month.

According to the survey, a lot of people are right

The question is skeptical, and the idea that "old clothes are worn for the second time" has changed.

For shared renting platforms, apart from docking more brands and more popular styles, they must also improve cleanliness, including cooperation with laundry factories, or even self cleaning centers.

If the user's return dress finds serious damage or stains during the quality inspection process, the platform will be designated by professional personnel.

According to the condition of the damage, it is decided that the user will need to pay the additional cost caused by the dress repair. This part of the fee will be deducted from the deposit after confirmation with the user phone. The remaining deposit within 24 hours after the completion of the repair will be returned to the user's account.

This is the solution to the problem of sharing clothing on customer damaged clothes, but this solution will obviously cause some pressure on the platform.

Most of the clothing is large and expensive. If the damage is serious, the customer's deposit can not make up for such a loss.

This is a crucial problem for small and medium-sized start-ups and venture capital startups lacking capital support.

Since ancient times, people who love beauty have their own hearts. The development of the times has made people have more intense pursuit of beauty. The pursuit of clothing is the most obvious pursuit of beauty.

However, people always have a feeling of new and old clothes, but buying new clothes constantly is a costly expense for a considerable number of people, or even unable to pay.

If you can wear different clothes by sharing clothes, you can avoid the embarrassment of throwing clothes aside and save a lot of money.

Overall, the innovative business model of "shared clothing" can enable more people to enjoy the pleasant experience brought by these commodities at affordable prices.

Both for individuals and for the whole society, it is a very environmentally friendly and sustainable way of development.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.