Are These Fashionable Predators "Conscience"?

According to the world clothing shoes and hats net, for the start-up stage,

Brand and behind

One of the biggest problems facing us is capital.

Although it is not unusual for the two generation to produce hundreds of millions of rich people in the fashion industry, most of the first born students still have to turn their attention to investors.

Throwing money in fashion to foster new development

Most of them were mainly professional companies and many angel investors.

In recent years, the development of more mature European and American fashion industry has also witnessed the development of technology companies as the main force of capital injection start-ups.

Recently, however, this situation has changed: Gucci, SaintLaurent, StellaMcCartney and other top brands of fashion group Kering, as well as Nordstorm, ASOS and other relatively popular clothing companies, and even the beauty makeup brand Sephora have joined the ranks of supporting start-ups.

Are these fashionable predators "conscience"?

Despite the fact that fashion group is currently investing in the start-up mode, it is not very different from the technology industry investors, but according to the current fashion industry insiders, their motives are not as good as harmless in public relations.

Let's take the biggest Kai Yun group as an example.

In April of this year, it announced a partnership with a global innovation platform called Plug and Play to launch the Fashion for Good, a fashion venture accelerator project.

Kai Yun will work with 12 fabric design start-ups to support technology, design and business models in 3 months.

In all the fashion companies that invest in new designers, opening the cloud is the most direct statement of their goals: to find out the latest design ideas of the latest ones, which may not be available in a short time, and to commercialize these ideas quickly through the resources within the group.

Kai Yun group announced in April 13th the official website announced the 12 fabric designs that will be funded.

Marie-Claire Daveu, director of sustainable development at Kai Yun group, explains this Fashion for Good business accelerator project: "we can not develop alone, and it is difficult to expand further through the existing business mode.

This cooperation is one of our numerous solutions and will ensure our ambitions of sustainable development by finding revolutionary ideas. "

L'OREAL L'Oreal, the beauty giant, started running similar projects last year, cooperating with British incubator Founders Factory to provide joint funding to 5 cosmetic brand start-ups and provide assistance in business development and product promotion.

In addition, there are also incubator projects, including Yoox, which is hand in hand with Vogue Italia to support electronic fashion start-ups, Kate Spade &Company, Nordstorm, Tory Burch, which have just been acquired by Coach.

Tory Burch (left one) and its three funded designers jointly boarded the US version of Vogue.

It sounds quite positive, but Ms. Kai Yun's Daveu exposes the common problem of large fashion groups at this stage: the creative capacity is not enough to keep up with the demand for business expansion.

Sarah Owen, a senior editor of WGSN digital media and marketing department, said: "for fashion companies, developing incubator projects is very important for promoting innovation.

Now, in most cases, the resources of these brands are getting poorer and poorer, and even a new profile can not be achieved.

Just as young designers are in urgent need of expanding their influence, their cooperation emerges as the times require.

This is also why the fashion giants are subsidized start-ups, though they have little difference from technology companies or even cooperate with them, but the goal is different: to commercialize new ideas faster.

This is a double-edged sword for new designers.

On the one hand, as the foreign media analyze, the start-up brand needs capital and technical support, as well as the resources and exposure provided by big brands and enterprises.

Although the purpose of the other party is essentially self serving, it is also a willingness to fight if it can satisfy the original intention.

But on the other hand, such a rapid commercialization of creativity is still dangerous for designers who have just walked out of the school.

Once their concerns shift too early from design to business interests, it is hard to ensure that they can continue to produce so-called revolutionary new ideas.

Finally, if the value is exhausted, large enterprises will still be able to stand tall and independent designers will hardly be able to make a comeback.

In this way, perhaps the fashion predator's initiative to provide subsidies is much better than before.

Not long ago, when I was chatting with my friends, I heard that a Chinese independent designer graduated from University of the Arts in London, after being acquired by a domestic enterprise (which had no name in name, was recently acquired abroad), not only could the design direction no longer be independent and controlled by investors, but also had to be dismissed by all the interns because of the miscellaneous management mode.

At least incubator mode can avoid this problem to a certain extent.

But in any case, independent designers really need to think twice before taking money.

More interesting reports, please pay attention to the world clothing shoes and hats net.