Are Chinese Men'S Consumption And Consumption Ability Really Let Themselves Go?

According to the world clothing and shoe net, some time ago, "men's purchasing power is not as good as dogs".

After we laughed, we should ponder that in this period of consumption upgrading and even in the future, is it true that Chinese men's consumption concept and consumption ability are so self indulgence?

The weak desire for consumption and short life cycle (after the golden period after work to premarital) are the remarkable characteristics of Chinese men in the past decades.

They are more willing to save money to buy cars and set up houses. In the tide of e-commerce, Chinese men are not the best users of different platforms.

Fortunately, Tmall, Taobao,

On the platform of e-commerce, the data of male consumption gradually increase, and fashion consumption is also becoming a major field of male concern.

When it comes to Chinese men's ignorance of fashion consumption, Longde Huang does not think so. The luxury kingdom he founded saw domestic consumption power, but he would not wear it or understand it.

The middle-aged and senior white-collar workers, aged 25-35, want to start from wearing clothes to provide high quality fashion items and fashionable lifestyles for the group.

The luxury Kingdom defines itself as a fashion content provider. In the content end, it focuses on the category of men's luxury goods, tide card and aesthetic life, and outputs the graphic and video of information dissemination in PGC way.

In addition to the self styled fashion WeChat KOL public number, the content distribution of the luxury Kingdom covers today's headlines, daily express, NetEase news, Tencent news and other multimedia channels.

As a fashion for male fashion consumption, GQ is second to none in the age of paper media and magazines. After the Internet changed the way and means of information dissemination, the content of Internet content began to occupy the commanding heights.

In the era of content king, the luxury Kingdom did not enjoy the initial traffic and platform dividends even though it did not advance to the track, but Longde Huang believes that they have the ability to become the next leader in the field of male fashion content.

Besides the fashion content, the luxury Kingdom has been seeking and emphasizing its media attributes.

Real time follow up and report on shows, events and exhibitions in the world, provide users with first-hand fashion news consultation, which is exactly what the luxury kingdom is doing. From the user's perspective, timely access to global fashion consumption information from the platform concerned is not only a "waste" content, but also gradually accepts the brand cultural value of the platform passing through the content.

To strengthen the media function, the luxury Kingdom actually has an innovative way of playing. Long Dehuang told reporters that when reporting the fashion activities in real time, the platform opened a "see buy" channel, providing users with the most comprehensive and real scene shopping experience through live broadcast and video.

For example, Prada's new product conference was held in Paris, while domestic consumers in real time watched the live broadcast in the luxury Kingdom, while enjoying the models and commodities, and having great interest, they could buy the latest models on the platform.

At present, the consumption category of men is concentrated in shoe bags and accessories.

To C's electricity supplier mode, the luxury Kingdom adopts the way of self operation, and sets up a KOL buyer team to deliver the selected items, intermediate warehousing, logistics and so on in the upstream of the supply chain, and the final sale is directly pformed on the platform.

Long Dehuang introduced that in the selection of goods, the luxury Kingdom mainly focuses on foreign fashion and designer brand.

In addition to the electricity supplier, the luxury Kingdom has made efforts in the field of fan economy through the cooperation with the brand side's promotion and marketing in the B side. It mainly links up with the fashion brands at home and abroad in the form of scenes, offline activities and so on, and launches fashion joint single products, flash and customized products.

In the future, the luxury kingdom will invite domestic and foreign fashion bloggers, daring people and V to enter the platform and continue to tap the potential consumer demand of users.

Male consumption also has individual differentiation. Personalized demand has been widely recognized by the consumer market. The luxury kingdom will provide customized solution services to provide optimal fashion consulting services for small consumers and scenario based consumers.

As a content business platform, the luxury kingdom will undoubtedly face the problem of user retention and pformation. The loyalty of user flows may be the biggest variable of the future electricity supplier industry. Long Dehuang said that the luxury kingdom will follow the original brand, and create a fast absorption powder with the thought of single product breakthrough. At the same time, the brand image will create a unique culture in the vertical field of male fashion consumption.

The luxurious Kingdom, established in the middle of 16, now has a team of 20 people. It has a complete organizational structure of photography, video, buyers, content and so on. The founder, Longde Huang, was responsible for the brand market in Shanghai and Mai Dou travel. Because of his hobby, he helped him solve the problem of wearing clothes from the beginning, and eventually set up a company. He is now seeking millions of angel financing.

More interesting reports, please pay attention to the world clothing shoes and hats net.