Ttiumph Will Launch A Wave Of Closing Shop To Shift Its Focus To The Opening Of New Retail Concept Store.

In May of this year

(Triumph) underwear brand launched the "Premium Friday" theme of women's underwear in Japan. "(Premium)"

"Super value Friday" is a new policy implemented by the Japanese government since February, encouraging employees to leave work early on the last Friday of each month to promote domestic consumption.

Every half a year, Ttiumph releases an underwear that reflects social hot spots.

By Friday at 3 p.m., the bra will ring out the bell, and the cup will be designed as a frog mouth type wallet.

Ttiumph hopes that this underwear can support labor mode reform and promote consumption expansion.

And the difference is less than two months, Ttiumph (Triumph) underwear brand has important news.

A hundred years underwear brand Triumph (Ttiumph) has announced that it will close all UK retail stores by the end of the year and turn it into a high passenger location.

Concept store.

It is reported that the brand in the United Kingdom this wave of shops to improve the company's profitability, while promoting the company's development of new retail formats.

Triumph said it would involve Blue Lake shopping center, Cambridge, Exeter, Churchward and Walton. The Churchward shop will be closed this week. Then the shops of Exeter and Blue Lake will be closed at the end of this month, while Cambridge and Walton stores will be closed in September.

However, its e-commerce website will continue to operate normally.

Roman Braun, the managing director of Western markets, said: "our goal is to

All shops are profitable, so we decided to increase investment in existing profitable shops and new stores, and strictly censorship shops that do not meet our financial expectations.

In addition, its official revealed that the new store design concept will gradually spread to the European market.

As for the reasons for closing the store, it is also possible to detect one or two from the Roman of the company's shareholders. It may be that the overall profits of the UK shops have not met the company's expectations, so they have decided to close them and concentrate on the areas with large traffic volume.

In addition, according to the data previously submitted to the UK by the brand, the brand's revenue in 2015 has dropped from 35 million pounds a year ago to 32 million 800 thousand pounds.

However, Triumph has not disclosed to the new retailer exactly what it looks like.

It is reported that Swiss Corporation's brand includes Triumph, Sloggi and Triaction.

Not long ago, Triumph also launched a high-end product line Florale by Triumph with the Golden Globe winner Julianne Moore. The cooperation series will be launched in brand stores and official website in September 17th this year.

At present, the Triumph market has covered 120 countries, including China.

Triumph online market coverage list (official website screenshot)

According to public information,

Founded in Germany in 1886, it has become a hundred year old brand.

In 2005, it began to extend its product line to the European and Japanese markets and launched professional beauty products.

In August 2008, Triumph entered the Chinese mainland market.

Its Asia Pacific headquarters is located in Hongkong. Currently, it has a certain market share in Japan, Taiwan, Hongkong and Mainland China.

For more information, please pay attention to the world clothing shoe and hat net information report.