A Test Of The Reconstruction Of People, Goods And Markets?

On the second Taobao creation festival in July 8th,

An unmanned retail supermarket "coffee" will be launched. Customers can get the electronic admission code through the Taobao mobile scan code. The payment is completed through the "settlement gate" before leaving the shop, and the whole process is unpaid.

Although Ali Fang stressed that "no coffee supermarket is a new retail attempt", but "no retailing", "mobile payment", "new retail" and other related stocks still welcome capital draught.

On the 6 day in the morning, Yuan Wang Valley, Kelan software and Sina technology had strong trading.

In May 17th, intime business announced that Alibaba privatization plan had been approved, and it was formally delisted in May 19th.

As a result, Ali won the 74% stake in Yintai business with 17 billion 700 million yuan, which will be settled in a few months.

As the first mainland department store landed in HKEx, Yintai business chose to launch new retail outlets and withdraw from the capital market when listing 10th anniversary.

How does the army's traditional department store "restructure" the retail layout when the "air force" electric business with the Internet gene has a new retail store?

An experiment on the reconstruction of "people, goods and markets"?

At the end of June, a place full of lotus flowers near West Lake, Yintai business CEO Daniel Chan group dinner, the protagonist is the 9 Yintai customers from all over the country.

The "Dong Ge dinner" lasted for two hours.

Daniel Chan acts as "listener" and listens to customers saying "membership discount is appropriate", "what kind of shopping mall is good", and talks about Ali's "new retail" cooperation.

"In June 30th, Yintai membership data will be connected with Tmall and Taobao. At the end of this year, Yintai membership data and Alipay will also be opened."

Daniel Chan revealed.

He explained, "this means that after shopping in Yintai, customers scan the two-dimensional code, barcode, etc., and use their hands, Tmall or meow street APP to put their favorite products into the shopping cart instead of rushing to consider buying or not."

As early as 2013, double eleven, Yintai business and Ali announced strategic cooperation.

The two sides took out their respective signboards: one is Yintai store in Hangzhou, which is founded by Yintai, one is Ali's star products, Taobao and Tmall. Besides the brand name, it is located in Yintai store, Yintai online supermarket is in Tmall supermarket, and the main store of Yintai department store is "meow Street" APP.

"Ali likes to be with the rebel of the industry". In March this year, when attending Yintai commercial performance conference in 2016, Alibaba group CEO Zhang Yong evaluated Yintai.

"If Alibaba is the air force, then we need to find an army partner. This army partner is Yintai business, which is responsible for the pformation and upgrading of online retail stores."

In addition to expanding online channels and obtaining big data, Yintai business is also trying new formats.

On this year's children's day, both sides are turning their attention to the "snack bar".

A snack hall called "ONMINE" was set up in Yintai.

ONMINE's commodity supply chain is shared with Tmall's brands and supply chain, and the price of online and offline is updated in real time.

On the day of opening, the proportion of non cash pactions reached 90%.

Prior to that, Yintai launched Hangzhou's first bonded import commodity direct center "West election", "West election" and Tmall international cooperation, while "West have" is the main overseas buyer shop mode.

As a result, Yintai's new retail map gradually clears: in addition to creating online shopping platform represented by meow street APP, the clothing and home collection store, which is based on InJunior (brand name children's wear) and life anthology, will extend its tentacles to cross border retail businesses such as "West election" and "West have".

Cao Lei, director of the China Electronic Commerce Research Center, pointed out that "Yintai business is the first experimental field of Ali new retail. Yintai is a public listed company before delisting. The pressure of capital will be pferred to the pressure of the operating layer. Under such a background, Ali chooses to privatize it, and the two sides are more conducive to realizing the reconstruction of the people, goods and markets."

So what is the effect of Ali and Yintai business as a new retail of "people, goods and markets"?

This is also a matter of concern to customers at the dinner party. "Has the business of Yintai become better after two years of integration between Yintai and Ali?"

"Our retail business in the past two years has been growing, and eventually it will be effective, but the middle process will be longer."

Daniel Chan said.

But people familiar with the matter told reporters that the collection of "Life Collection" of Yintai Department has achieved positive overall cash flow, but its contribution to revenue and net profit is relatively limited.

Judging from the last public performance of Yintai business, its total revenue in 2016 was 5 billion 984 million yuan, up 4% over the same period last year. Net profit was 1 billion 319 million yuan, up 0.2% over the same period last year.

Retail business, retail revenue 5 billion 502 million yuan, an increase of 6.8% over the same period, of which, rental income of 1 billion 78 million, sales of goods - direct sales revenue of nearly 2 billion, franchise sales commission 2 billion 382 million, operating department store management fees 228 million.

New retail outlet for traditional department stores

"We have a retail gene, how to integrate with the Internet gene?" this is the question of Yang Huaizhen, a new 100 chairman of Nanjing, who was thrown out of the "China shopping mall and experience consumption summit" in July 5th. Although there is no standard answer to this question, this Nanjing old brand 100 product trial is a reference standard.

"We are about to open Xuzhou East Fred, the introduction of the movie" Harry Potter "scene, to create a king's station in London, the ancient locomotive, rail, car and other scenes were moved to department stores, the car can also sell fast food and beer in the UK, so as to attract customers, Yang Huaizhen said, strengthening the scene experience, cooperation with the electricity supplier, combined with big data to obtain precise users are their development direction.

At the same time, Yang Huaizhen also referred to the practice of introducing buyer shops and private brands. "The gross profit margin of this part of the brand is higher than that of the investment brand", and the "integration of membership system, integral system, exchanging data with customers' consumption data, and formulating product plan, promotion plan and deep after sale service" are all new ways to expand new retail in Nanjing.

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The profit model is mainly based on joint sales and charging rent, "Xia Biao, an analyst with Huachang securities retail industry, told reporters.

Facing the trend of brand homogenization, many traditional department stores try to introduce private brand or buyer shops to seek new profit growth points. "Cooperation with the Internet also hopes to achieve online and offline traffic sharing through online drainage". It can also "combine user data and consumer data to make the user portrait more clear, so as to achieve precise marketing".

Prior to 2014, Nanjing new 100 bought 200 million old British department store House of Fraser (hereinafter referred to as HOF) 89% stake.

In 2016, HOF's online sales revenue reached 280 million pounds, an increase of about 18%, and the sales revenue of the store reached 1 billion 30 million pounds, a decrease of 39 million 500 thousand pounds, mainly due to the gradual change from offline purchase to online purchase.

In 2016, online sales of HOF's special brands, private brands and joint brands increased significantly, with an increase of 1.7%, 14.2% and 23% respectively.

However, for the new retail attempt of traditional department stores, whether settled in business or retail observers, it is considered that "in the short term, the effect is more difficult to judge" and "conform to the trend, but the pformation needs a process".

At the summit meeting in July 5th, a decorations merchant who entered the city of Shanghai and the Plaza of Hong Kong and Hong Kong told reporters: "we will still tend to be in the shopping center layout, the popularity is more adequate, the traditional department stores are mainly cosmetics and gold on the first floor, but they also believe that the combination of traditional department stores and shopping centers is the general trend."

Since March 31, 2017, "Tianhong shopping center" has been renamed "002419.SZ".

Tianhong shares

In addition to the mobile terminal "Rainbow scarf", it has 3 million registered users, and actively layout other convenience stores and shopping centers.

By the end of 2016, Tianhong had opened 67 comprehensive stores, 157 convenience stores and 4 shopping centers in 21 cities in China.

For more information, please pay attention to the world clothing shoe and hat net information report.