Mini Bear Brand Shock, Upgrade, Care And Feeding Two Series Of New Listing

In 2017,

(m&n bear) ushered in the brand shock and upgrading.

All along, the baby bear is committed to providing professional baby care and feeding products for 0-3 year old babies, adhering to the scientific concept of child care, and constantly meeting the growing needs of mother and infant consumers.

The baby bear is a brand with a "caring care and accompanying growth". It becomes the mother and infant brand that mothers trust and love.

The baby bears the brand with the quality, from the product to the brand.

In 2017, the mini bear's herbal care series and the crown dome feed series were newly launched, the brand new image and quality, and the same original intention of caring for the healthy growth of the baby, just to meet the rising consumer demand of mother and baby market.

Nowadays, the new generation mothers tend to buy better brand products for their babies. On the choice of washing products, natural ingredients are favored by their mothers because they are mild, safe and small in stimulating the baby's delicate skin.

The Mini Baby Bear herb care series is a baby care product developed under the trend of consumption escalation in mother and baby market. It aims at upgrading the baby's skin problems and meeting the new demands of mother and baby market consumption.

This series aims at baby's delicate skin and extracts the essence of herbaceous plants such as Calendula, cucumbers, avocado and so on according to the concept of "natural, mild and effective". According to different baby's skin problems, it can be divided into series: Calendula relieving baby's sensitive muscles, Calendula relieving soft care series, cucumber skin moisture refreshing and moisturizing series, nourishing baby skin's avocado deep nourishing series, herbal special nursing series for baby's summer skin protection and herbal cleaning series for deep baby's clothes, so as to protect baby's skin problem origin -- delicate sebum film, and protect baby's skin's original ecology.

For baby bottles, the pursuit of quality for mothers and babies means safe material, scientific and personalized design to meet the developmental needs of babies at different stages of growth.

The mini bear's crown dome feeding series, crowned with new crowns and five details, is more in line with the quality of mothers and babies.

On the material selection, the mini bear uses the German PPSU material to ensure that the bottle is safe and has no odor. The nipple is soft and moderate in hardness, and it is not easy to collapse. It satisfies the baby's desire to bite and suck. It helps the mother breast milk bottle to interact with each other, bottle body engineering design, exercise baby's fine movements, green ink printing, and brightly colored, stimulating baby's visual development.

From the new series of baby care and feeding series introduced by the mini bear, we can see that the baby bear is constantly building brand with product quality oriented innovation, capturing the hearts of the new generation of surrogate mothers and winning the recognition of the consumers.

As a large parent-child outdoor reality show, "father's where to go," the father child interaction between the father and son triggered the topic of child care has been a hot topic among the media.

According to the data of the fourth season, "daddy went there" exceeded 800 million in mango TV, and micro-blog read 37 billion 100 million.

The precise crowd positioning and the attributes of the hot topic of bringing up children are the decisive factors for the brand cooperation.

In recent years, the consumer demand for high-end products of mother and baby has been increasing, and the brand effect has become more prominent.

As the market matures, consumers have a cumulative effect on brand cognition, consumers are willing to pay more, and consumer preferences for brand will more easily affect purchase decisions.

Brand collaboration has become a major move in the brand marketing of mini bear this year with the popular child care IP Golden Eagle cartoon daddy.

In 2017, with the brand influence of the Golden Eagle cartoon "Daddy where to go", the mini bear launched a series of marketing activities online and offline, striving to form spontaneous spread among the consumer groups, enhance brand exposure and popularity, and create a new fire for the construction of the mini bear brand.

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